Surveys

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• The High-Tech Marketing/Business Model Boot Camp: Give Me That Thing Called LoveNilofer Merchant
  Do your customers look at your products with the same eager anticipation as they once did? Have your customers stayed "married" to you? Would you consider them still in love—or ...
  Brand Loyalty, Customer Experience, High-Tech Marketing, Market Research, Surveys
• Brand Transformation: When (and How) to Revitalize a BrandTed Mininni
  When should companies allow declining, aging brands to finish their life cycles? When should they opt to revitalize them? There are hard questions for companies in view of fast-changing consumer ...
  Brand Awareness, Branding, Creativity, Marketing Tips, Surveys
• How to Write an Effective Survey Questionnaire (Part 1)Robert Kaden
  Writing an effective questionnaire is not a task for novices. At the very least it requires an understanding of four basic issues.
  Surveys, Targeting, Writing
• Consumer Empowerment Reloaded: Why Your Customers Should Drive Your MarketingPaul Marsden, Martin Oetting
  Mention the words "consumer empowerment" to marketers, and most will shrink away from you like a vampire from light. Conjuring up all sorts of evils, consumer empowerment is considered a ...
  Customer-Centric, Customer Engagement, Customer Relationships, Marketing Inspiration, Measurement, Surveys, Targeting, Voice of the Customer
• Multicultural Marketing: Why One Size Doesn't Fit AllJim Stachura, Meg Murphy
  Marketers are much more aware of the significant opportunity that varying demographic groups present. What's more, they realize that they can no longer afford to neglect the combined buying power ...
  Copywriting, International Marketing, Surveys, Targeting, Testing
• Usability Testing: Ask Me If I CareJim Sterne
  Aside from server logs, clickstream tracking and a host of analytics tools, it's necessary to consider customer experience and customer satisfaction. This is the art of peering into the hearts ...
  Customer Experience, Surveys, Testing, Web Analytics, Websites
• Understanding Your Customers Through Their Own StoriesNeil Davidson
  Marketers often delegate responsibility for thinking and decision-making to research companies. Yet much of the customer intelligence in these research debriefs already exists within organizations—and in a format that is ...
  Blog Comments, Customer Experience, Marketing Smarter, Segmentation, Social Media, Surveys, Websites
• Customer Acquisition: Improving Subscription RatesHelen Ching
  Customer acquisition directly contributes to your bottom line. Use the following five strategies to help you improve subscriptions to your content—print or online.
  CAN-SPAM, Customer Acquisition, Customer Experience, Email Hygiene, Email Lists, Permission Email Marketing, Surveys, Targeting
• Secrets to Closing the SaleBarbara Bix
  There are many reasons for not closing a sale. In today's climate of information and work overload, an increasingly common reason is that prospects don't think of you when they ...
  Customer Engagement, Email Marketing, Sales, Surveys, Targeting
• Five Ways to Energize Your NewsletterChris Scott
  Whether distributed via email or printed and snail-mailed, newsletters are a cost-effective way for businesses or organizations to keep in touch with employees, customers, prospects or association members. The trick, ...
  Customer Engagement, Email Campaigns, Newsletters, Surveys, Thought Leadership, Websites
• How to Formulate Marketing MessagesRoger Cauvin
  Don't choose marketing messages based on whim or personal preference. Educate the product team about the three approaches to formulating messages. Work to identify and hone the messages. You'll find that ...
  Marketing Tips, Positioning, Product Marketing, Surveys, Targeting
• SWOT Team: Webinar Pros and WoesHank Stroll
  This week, post your answer to the query: How successful are webinars as a marketing approach? What works and what doesn't work? Also this week, read your answers to last ...
  Blogging, Marketing Challenges, Surveys, Webinars
• Can We Talk? Surveying Your Prospects and ClientsAngi Fisher
  More and more companies around the world understand the importance of really knowing how their customers and prospects view their organizations. They also realize that viewpoints can change quickly. So ...
  Customer Satisfaction, Hiring Outside Resources, Measurement, Surveys
• SWOT Team: Selling the IntangibleHank Stroll
  This week: What's the best way to market "invisible" products like services? Join the conversation! Also this week, read your advice on the most effective enticements to convince customers to complete ...
  Marketing Challenges, Surveys, Writing
• Trust Tools for Tough TimesJill Griffin
  Your company needs to show its customers, through both word and deed, that it always acts in their interest.
  Collaboration, Customer Acquisition, Customer-Centric, Customer Experience, Customer Relationships, Lead Nurturing, Sales, Surveys
• Elevate the Stature of Marketing Inside Your CompanyRoy Young
  It’s up to us to make sure others inside our organizations fully understand the contribution and the promise of marketing.
  Collaboration, Marketing Smarter, Surveys
• SWOT Team: Positioning Products for Multiple MarketsHank Stroll, Yvonne Bailey
  This issue’s dilemma asks, Can a company successfully position a product for launch in several markets simultaneously? Also this week: Sometimes, you need to cut your losses and move on.
  Customer Retention, Marketing Challenges, Pricing, Product Marketing, Surveys
• Fight the Fear: The 10 Golden Rules of Customer FeedbackBen McConnell
  Overcome the fear of customer feedback and make a bold move toward creating volunteer referrals with these 10 golden rules.
  Customer Advisory Programs, Customer Experience, Surveys, Word-of-Mouth
• Ask and You Shall ReceiveVivek Bhaskaran
  recent study concludes that the simple fact of asking customers how a company is performing by itself proves to be a great customer-retention strategy.
  Customer Acquisition, Customer Retention, Customer Satisfaction, Surveys
• How to Host a Successful WebinarTodd Davison
  You’ve decided to add Webinars to your marketing mix. But then come a number of big questions: What will entice customers to attend? When should we hold it? Who is ...
  Advertising, Collaboration, Marketing Tips, Surveys, Thought Leadership, Webinars, Writing