Marketers, Test Before You Leap (Across Borders)Heidi Lorenzen
Marketers have perfected the art of testing. We test landing pages, subject lines, and Web layouts. So, why not apply those testing skills to the globalization of all your marketing ...
Why Customer Data Beats the Highest Paid Person's Opinion Every TimeHugh Reynolds
Not many companies will admit that they rely only on the highest-paid person in the organization to make decisions. Doing so, however, can be bad for business. Here's why.
A Seven-Item Checklist for Measurable Marketing in the Digital AgeGrant A. Johnson
Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line. Here's how to do it correctly.
How to Get Executive Stakeholder Buy-in for Your Website Testing ProgramJeffrey Vocell
The first step to a successful website testing and optimization program is ensuring that you have buy-in from your executives. However, buy-in is also crucial for ensuring long-term success.
Five Tips to Increase Your Email Click-Through RatesMichael Linthorst
Email marketing is the perfect tool to grow your website traffic or boost your Web shop's conversion rates. But to do so, recipients first have to click the hyperlinks you ...
Einstein Told Me the Secret to Effective Online MarketingBarry Feldman
I got to interview Albert Einstein. It was insane. And he told me the secret to online content! Here's how it all went down.
How to Improve Conversion Rates on Your Website: Article 4 of 4Sean Ellis
You are now in a position to execute an informed conversion rate optimization program—one designed to address the most important and promising areas of improvement.
How to Build an Effective Conversion Rate Optimization Plan: Article 1 of 4Sean Ellis
How do you know where to start when jumping into website optimization? As easy as crossing the street, building a testing strategy oriented to the needs or your users all ...
B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't MissVince Stuntebeck, Trevor Jones
The retail industry has recognized that critical events in customers' lives can shift loyalties, or serve as opportunities to retain or upsell via event-driven marketing. That approach can also work ...
, Business Intelligence
, Customer Acquisition
, Customer Behavior
, Customer Insight
, Customer Relationships
, Customer Retention
, Marketing Strategy
, Product Marketing
Helpful Conversion Optimization Advice From Rich Page: Get Started, Get ResultsHunter Boyle
Conversion-rate optimization can be intimidating, especially since marketers don't have many sources of clear advice on how to avoid common pitfalls, generate strong ideas, and run tests that get real ...
Landing Page Optimization Is Not a Strategy, CXO IsMark Simpson
Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience.
, Customer Experience
, Customer Insight
, Customer Loyalty
, Landing Pages
, Mobile Marketing
, Social Media
Building a Website Testing and Optimization Program: Measurement (Part 3)Kim Ann King
Learn how to measure and communicate the results of your website testing and optimization efforts in this third article of a three-part series on the steps you need to take ...
Building a Website Testing and Optimization Program: Implementation (Part 2)Kim Ann King
This second article in a three-part series on website testing and optimization outlines the four key steps you'll need to take to implement your optimization program.
Building a Culture of Testing and Optimization: Planning (Part 1)Kim Ann King
Whether you've been testing for years or you're just getting started, your optimization program's success depends on careful planning, implementation, and measurement. This is the first in a three-part series ...
The B2B Lead Generation Manifesto [Slide Show]Christian Gulliksen
Are you happy with the quality and quantity of your leads? If not, your lead generation program likely needs a tune-up using the following five principles of lead generation.
Is 'Free' Still a Dirty Word?
"Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select ...
Five A/B Tests You Should Use
"A/B testing is one of the most methodical and sure-fire methods...to gauge the viability of your marketing strategy," writes Ruben Corbo in a guest post at Remarkablogger.
With A/B testing—which simply ...
Eight Key Lessons on Running a Top-Notch A/B Testing ProgramSlavik Volinsky
Running an A/B test requires resources, so it pays to know how to conduct tests for the maximum benefit to your organization. Here are eight of the most important lessons ...
Three Steps to Making Your Website More User FriendlyRyan Morgan
In an age of information overflow, having a user-friendly website is critical. How does your site measure up? Here is a three-step approach to analyzing the usability of your website, ...
Usability Testing on a Dime: A Three-Week DIY PlanTim Ash
Usability testing is the most powerful, most effective thing you can do for your website, yet people assume it's too complicated and expensive. But almost anyone can do usability testing—from ...