Testing

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• Borrowing a Page from Amazon's BookWil Reynolds
  Amazon may not be a beautiful site, but it does what it is intended to do -- sell products easily. And it does it quite well.
  E-Commerce, Online Marketing, Testing, Websites
• Email 101: How to Market EffectivelyJohn Hammersley
  It might not be easy to acquire customers through email, but it can be done. But only if it's done right.
  Copywriting, Customer Acquisition, Direct Marketing, Email Lists, Email Marketing, Landing Pages, Testing
• Why Customer Feedback Should Drive Your Marketing CommunicationsDebbie Weil
  Are you soliciting customer feedback? Are you listening to it carefully? Are you incorporating the feedback into your on and offline marketing communications? If you answered yes, yes and yes ...
  Branding, Copywriting, Creativity, Customer Advisory Programs, Customer Engagement, Testing
• 3 Resolutions to Make Your New Year More ProfitableJoel Sussman
  Look critically at your planned marketing efforts this year. Are you doing all you can to ensure their success?
  Advertising, Small Business, Testing, Value Propositions, Writing
• Why ROI Doesn’t Work (Part 2 of 2)Glenn Gow
  Most companies do not use ROI tools effectively. Here are the steps you'll need to successfully complete the sales process.
  High-Tech Marketing, Measurement, Metrics, ROI, Testing
• Why ROI Doesn’t Work (Part 1 of 2)Glenn Gow
  Many technology companies have developed Return on Investment (ROI) tools for their sales organizations. But while many have developed some type of ROI tool, very few would claim that they ...
  Collaboration, Management, Print Collateral, ROI, Sales, Testing
• Secrets To Optimizing An Online CampaignMelissa Honabach
  To take full advantage of the strength of online advertising, marketers must be proficient with the analytics of the medium and the concept of campaign optimization.
  Advertising, Interactive Marketing, Market Research, Online Marketing, Testing
• Viral Marketing, Email Style (part 2)Lynda Partner
  Previously, Lynda defined viral marketing and suggested why you should consider using it. Now, she offers a list of 13 best practices for successful viral email marketing.
  Branding, Copywriting, Email Campaigns, Email Marketing, Logos, Measurement, Referrals, Testing, Word-of-Mouth
• Is Your Marketing Missing the Cookie Factor?Sean D'Souza
  Is your marketing pouring some serious money down the drain, because you don’t have the cookie factor? But first--just what the heck is a cookie factor anyway? And how can ...
  Customer Retention, Sales, Testing
• 12 Steps to Better E-Mail MarketingLee Marc Stein
  E-mail is abused by innocent victims, just as alcohol, drugs and food are. Here's a 12-step program for the electronically afflicted.
  Copywriting, Email Lists, Email Marketing, Marketing Tips, Testing
• Advice for a Growing NicheDana Blankenhorn
  If you’re looking to advise people in Web commerce today, it’s best to look where money is being made. There is such a niche, a niche that has transformed its ...
  E-Commerce, Email Lists, Testing, Website Design
• Planning: Is It Time for a Renaissance?Ian Stockley
  Since lucid, memorable and profitable direct marketing is now more than ever dependent on first -class planning, the skill is fast becoming as crucial as it is scarce. It is ...
  Collaboration, Copywriting, Direct Marketing, Hiring Outside Resources, Management, Telemarketing, Testing
• Charting A Road Map to Advertising ResultsJeff Propper
  Manage your advertising risk by subscribing to a tried-and-true "methodology." Learn from the successes (and mistakes) of those who have gone before you.
  Advertising, Branding, Creativity, Management, Market Research, Measurement, Positioning, Testing
• The 21 Truths About Generating Qualified LeadsLee Marc Stein
  Here's the bare-bones of scores of business-to-business lead generation programs: The 21 most significant truths learned over 35 years of sales.
  Copywriting, Direct Marketing, Lead Generation, Lead Quality, Marketing Tips, Targeting, Testimonials, Testing
• 20 Tips and Traps of Internet MarketingGregg Meiklejohn
  A non-technical perspective on Web marketing: Think of it as Web marketing for the technologically challenged.
  E-Commerce, Marketing Tips, Online Marketing, Search Engines, SEO, Testing, Web Copy, Website Design
• The No. 1 Reason Why Most Sales Managers Fail!Frank Scott
  You may think you already know the reason most managers fail. Just for fun, stop for a moment and come up with what you think is the number one reason. ...
  Collaboration, Creativity, Management, Marketing Inspiration, Testing
• Do Blonds Have More Fun?Wendy Comeau
  This question, like many marketing questions you have ('Is our new viral marketing effort causing our brand awareness to increase?', etc.) can only be answered using techniques grounded in science.
  Brand Awareness, Marketing Smarter, Testing, Word-of-Mouth
• What Do Customers Really Buy?Allen Weiss
  But what are they, and can you tell when you have identified a customer benefit?
  Collaboration, Customer Behavior, Marketing Strategy, Product Marketing, Testing
• Ignore Marketing and Increase Your Revenues?
  What is a conversion rate for a web site and how do you increase it? The folks at Grokdotcom once again explain this with clarity.
  Creativity, Customer Experience, Measurement, Metrics, Testing, Value Propositions, Website Design, Websites