Email Lists

Topics » Articles » Email Lists

• Growing, Growing, Grown!
  "[C]ontinual email list growth is the Achilles heel of email marketing," says Karen Talavera in a Pro article at MarketingProfs. She says marketers face some tall challenges when they strive ...
  Customer Behavior, Email Lists, Email Marketing
• Show Me the Way, Whisperer
  "Do you know what your data [are] telling you?" asks Kelly Lorenz in a post at the Bronto blog. If you're not sure what to make of the copious information ...
  Email Campaigns, Email Lists, Email Marketing
• Just Leave Me Alone!
  You wouldn't add random people to your email list without their permission—you know better than that—but perhaps you're willing to take liberties with the email addresses of prominent bloggers like Chris Brogan. ...
  Email Lists, Email Marketing, Permission Email Marketing
• Lying Liars and the Lies They Lie
  "Every once in a while," writes Ardath Albee at the Marketing Interactions blog, "I get a bit irked at the irresponsible email practices of companies that play fast and free ...
  Email Lists, Email Marketing, Marketing Smarter
• Wonder-Twin Powers, Activate!
  Inactive subscribers are a conundrum for email marketers. Although they treat your messages with apparent indifference, they never opt out; as a result, you continue to send messages that they ...
  Email Lists, Email Marketing, Marketing Tips
• Want Spam With That Spam?
  A few years ago, Neil Schwartzman downloaded—but never used—the trial version of an anti-spam software program. "It turned out it was Windows-only," he explains at his blog, "so I never ...
  Email Lists, Email Marketing, Spam
• Is This Stamp-Worthy?
  "Stamps (remember those?) make direct mail work," says Seth Godin in a post at his blog. "Because it costs money to send a piece of junk mail, you'll think two ...
  Email Lists, Email Marketing, Word-of-Mouth
• Get Out That Rake
  "Dog Whisperer" Cesar Millan had a problem. With an abysmal delivery rate of 81.29 percent, his email campaigns weren't getting through to many of the people who wanted them. "The ...
  Email Deliverability, Email Lists, Email Marketing
• Don't Try That Around Here
  Laura Atkins, in a blog at Word to the Wise, recently invited the blogosphere to comment on a reader's claim that direct-mail catalog marketers would soon begin to rent and ...
  Direct Marketing, Email Deliverability, Email Lists, Email Marketing
• Low-Tech and Lovin' It
  You probably invite customers to join your email list during their online activity, but do you have list-building strategies for offline interactions? Andy Sernovitz uses a post at Damn! I ...
  Creativity, Email Lists, Lead Generation, Marketing Analytics
• How's This for Passing the Buck?
  One year ago, Lynda Partner wrote—but did not publish—a blog post that eviscerated a software company for taking liberties with her email address, and then treating her complaint with stunning ...
  Customer Experience, Email Lists, Email Marketing, Marketing Tips, Spam
• Mind if I Take a Peek?
  In an article at MarketingProfs, Josh Nason suggests you might be letting valuable customer data go to waste. "In every campaign that you send out," he says, "you should have ...
  Customer Engagement, Email Lists, Email Marketing, Landing Pages, Segmentation, Website Design
• The Horror! The Horror!
  Anyone who works in email marketing will have occasional nightmares about a campaign that goes horribly, horribly wrong. And in a post at Don't Drink the Kool-Aid, Jon Bailey tells ...
  Email Lists, Email Marketing, Marketing Tips
• Stop Repeating Yourself
  "In the world of multi-channel and [multi]-location opt-in and opt-out, how do you keep your lists in sync?" asks Dylan Boyd in a post at the Email Wars blog. "Can ...
  Email Lists, Email Marketing, Marketing Tips
• Latest List-Growing Strategies
  In cooperation with Ball State University and the Email Marketers Club, ExactTarget studied 18 methods used by marketers to build an email list. Among the results published in its 2009 ...
  Email Lists, Email Marketing, Marketing Tips
• Conversionary Tactics
  While most retailers have experienced various degrees of tumult during this recession, the picture isn't entirely gloomy. A recent survey by Internet Retailer, for instance, shows many online-only businesses have ...
  Email Lists, Email Marketing, Recession
• Hello? Is There Anybody In There?
  We hear lots of advice about maintaining a clean list, and much of it centers on how to handle subscribers who seem uninterested in your messages. At a certain point, ...
  Email Lists, Email Marketing, Segmentation, Social Networking
• Great. More Spam Jargon.
  When you read about spam in email marketing blog posts and articles, you probably notice writers rarely pause to define industry-specific lingo. While you undoubtedly know what block, bounce and ...
  Email Hygiene, Email Lists, Email Marketing, Marketing Tips, Spam
• This Space For Rent
  Your e-newsletter is an excellent tool for maintaining customer relationships. But it can also generate income if you offer cool ad space in it.  In a recent article at MarketingProfs, Drew Adams ...
  Advertising, Email Lists, Email Marketing, Newsletters, Targeting
• How to Kill Your Email List
  "Tough economic times increase the pressure on marketers to hit their goals for open rate, click-throughs, conversions, and new email subscriber acquisition," says DJ Francis at the Online Marketer Blog. ...
  Email Lists, Email Marketing