Writing

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• The Big Bad Blog Clock
  You've been considering starting a B2B blog. But you're afraid that once you start it up, you won't be able to maintain it. How much do you really have to ...
  B2B Marketing, Blogging, Social Media, Writing
• Good Copy, Bad Copy
  We never tire of good writing advice, and Anna Goldsmith of The Hired Pens recommends an interesting editing process that begins with taking a break. "We all know that when ...
  Copywriting, Small Business, Writing
• Peeling Back the Top Few Layers
  In a recent article at MarketingProfs, Mike Volpe of HubSpot likens search engine optimization to a gigantic onion. There's no end to the number of layers you can peel back ...
  Corporate Blogging, Links, Search Engine Marketing, SEO, Social Media, Writing
• Through with Buzz(words)
  In a post at her blog, Christina Kerley—known informally as CK—recounts a question she received during a conference Q&A session: "Can you tell me the buzzwords that marketers should avoid ...
  Copywriting, Small Business, Social Media, Writing
• Ditch the Spam, Pitch the Content
  If you've ever been on the receiving end of bad pitches, you know the feeling of sheer exasperation when yet another example of terrible PR arrives in your inbox. In ...
  Email Campaigns, Small Business, Spam, Writing