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• Good Design Doesn't Just Happen
  Ever wonder how great search results end up that way? Well, in a recent post at the User Interface Engineering blog, Jared Spool says there are no shortcuts to search-result ...
  Keywords, Personas, Scenarios, Search Engine Marketing, Testing, Writing
• Be a Devil This Halloween
  Even though things are starting to look up, companies are still a bit wary about spending limited dollars in a tough economy. Might there be a devilish tactic lurking somewhere ...
  B2B Marketing, Marketing Smarter, Sales, Writing
• From the Mouths of Babes
  "I hate shyster pitches on the radio or TV," says Steve Woodruff in a post at the MarketingProfs Daily Fix Blog. "Like the services that want to extract money from ...
  Advertising, Marketing Inspiration, Writing
• Oh, Yeah? Give Me One Good Reason.
  "Marketers who embrace demand generation and lead nurturing programs must generate a lot of content to keep those programs running," Ardath Albee notes in a recent post at the Marketing ...
  B2B Marketing, Content Marketing, Customer Engagement, Lead Generation, Sales, Writing
• What I'm Trying to Say Is…
  "If you think your website content isn't working for you," says Rick Sloboda of Webcopyplus, "you're probably right. And the realization that you need something better is a step in ...
  Customer Engagement, Sales, Small Business, Web Content, Writing
• OK, OK, so I Screwed Up
  Despite your commitment to following best practices, you might still commit minor email-marketing sins on occasion. Well, take heart: You are not alone. In a post at the Email Experience ...
  Email Marketing, Email Subject Lines, Marketing Tips, Writing
• Your Proposal: Don't Phone It in
  Many companies treat a request for proposal (RFP) as if it's a necessary and tedious evil—something you whip together or repurpose from an existing document with cut-and-paste indifference. But Gwyneth ...
  Collaboration, Small Business, Writing
• Gesundheit!
  In a Pro article at MarketingProfs, Kathryn Roy discusses seven infectious diseases often found in B2B marketing efforts. And she not only explains how to diagnose each disorder but also ...
  B2B Marketing, Metrics, Small Business, Testing, Writing
• Trust Us, This Is Legit
  "It must be tough to be a financial institution in 2009," says DJ Waldow in a post at the Email Experience Council blog. "I'm not referring to the current financial ...
  Creativity, Email Marketing, Spam, Writing
• Thanks for Nothing
  In a post at the Marketing Interactions blog, Ardath Albee tells the story of a phone call from a favorite charity, and an inarticulate young man who explained that he ...
  Customer Experience, Small Business, Writing
• Grab for That Brass Ring!
  "I predicted back in January that 2009 would be the year of the email marketer," says Stephanie Miller in a post at the Daily Fix blog. "Times got rough mid-last ...
  Customer Satisfaction, Email Marketing, Marketing Tips, Testing, Writing
• Want to Write Well? Dive In!
  "Writing is as simple as falling off a log," says guest columnist Daniel Passamaneck in the Editorial Emergency newsletter. "[W]riting well is as challenging as the 10-meter diving platform." His ...
  Customer Engagement, Marketing Tips, Small Business, Writing
• Optimize B2B Email for Search, Pt. I
  "I get a fairly large number of content marketing emails each week," writes Galen de Young in a post at the B2B Marketing Blog. "I'm surprised how many of them ...
  B2B Marketing, Email Marketing, Keywords, SEO, Website Design, Writing
• Now That's a Good Release!
  "As many of you know," begins an article in a recent edition of the Editorial Emergency newsletter, "[cofounder Julia Rubiner has] been cranking out publicity communications—bios, press releases, one-sheets, corporate ...
  Press Releases, Public Relations, Small Business, Writing
• Analyze This
  When analyzing the success of your email campaigns, you might be staring right at useful data that goes unused. Take, for instance, the amount of newsletter copy used to tease ...
  Email Marketing, Marketing Analytics, Newsletters, Testing, Writing
• Short, Sweet and Clicked-Through
  In a post at the DIRECT website, Ken Magill discusses the results of a survey conducted by MailerMailer. Among its more interesting findings: Subject lines containing up to 35 characters ...
  Email Marketing, Email Subject Lines, Testing, Writing
• Subject: Rock On!
  "A subject line … invites others into your email marketing open house," says Josh Nason in an article at MarketingProfs. "If you have something to sell or a message you ...
  Email Marketing, Email Subject Lines, Marketing Tips, Writing
• No Peeking!
  When you order a gift for someone, it's always disappointing if they discover what they're receiving ahead of time. This must have been a problem for L.L.Bean customers who share ...
  Customer Satisfaction, E-Commerce, Email Marketing, Writing
• Keepin' It Real
  With the widespread use of technical lingo—words like segment, list, database—sometimes it's easy for email marketers to forget about the actual human being on the other side of the Send ...
  Creativity, Customer Engagement, Email Marketing, Writing
• Pimp My Mag
  When we discuss content designed to help your customers, we usually focus on whitepapers and social-media channels like blogs. A custom magazine is another way to connect in a meaningful ...
  Customer Engagement, Small Business, Writing