Writing

Topics » Articles » Writing

• The Seven-Second Rule
  When subscribers open email messages, you have about seven seconds to answer their most important question: "What's in it for me?" According to Steve Adams, the best way to prove ...
  Email Marketing, Personalization, Targeting, Writing
• Why Didn't I Think of That?
  Whether creating content for email campaigns or newsletters, you might experience writer's block. Hey, it happens to the best of us. Sometimes, you just run out of ideas. But consider this: ...
  Collaboration, Creativity, Email Marketing, Writing
• The Second Life of Marketing Copy
  Getting your Web site's marketing copy just right takes time, effort and money. "But before you amortize your investment," says Rick Sloboda of Webcopyplus, "consider how those carefully crafted words ...
  Press Releases, Small Business, Web Copy, Writing
• It's Not All About Business, OK?
  A lot of CEOs seem to shy away from blogging. And a lot of PR teams keep asking, "Why?" Actually, it's understandable: the head honcho must always represent the entire ...
  B2B Marketing, Corporate Blogging, Creativity, Writing
• The Times They Are A-Changin'
  With 2009 well underway, your goals and strategies probably look a lot different than they did just last year. Something that made sense for 2008 might seem antique or laughable ...
  Customer Engagement, Print Collateral, Small Business, Writing
• Beware the Spaminator
  The best email offer in the world won't accomplish much if it never reaches your intended recipient. Beware:  there are strong forces at work these days trying their best to block your ...
  Customer Engagement, Email Deliverability, Email Marketing, Writing
• Hey, Remember Me? Hey!
  Imagine that a typically obnoxious B2B-marketing email has come to life—and he wants to talk to you even though you can't remember where you met or why he has your ...
  B2B Marketing, Email Marketing, Marketing Inspiration, Personalization, Writing
• They Gotta Believe
  When writing copy for email messages, landing pages and a host of product descriptions, marketers need to be more than clear and concise; they must also persuade readers to click through and ...
  Customer Engagement, Email Marketing, Landing Pages, Writing
• Hit Me Baby One More Time
  While most of the email you send contains stand-alone content, it's worth considering an ongoing campaign that engages your customers with multiple messages. "A series of emails is a great ...
  Brand Awareness, Customer Engagement, Email Campaigns, Email Marketing, Writing
• No! No! I Didn't Mean That!
  There’s almost nothing worse than sending out an email offer, only to realize a foolish typo or error evaded your eagle eye. It happens to the best of us. And ...
  Email Marketing, Marketing Smarter, Marketing Tips, Writing
• Glad You Could Join Us!
  Smith-Harmon just released its Retail Welcome Email Benchmark Study, which examines best practices at 112 of the Internet's largest retailers. And in a recent post at the Email Karma blog, ...
  E-Commerce, Email Deliverability, Email Marketing, Writing
• Why Can't We Still Be Friends?
  In a recent post at her Flooring the Consumer blog, C.B. Whittemore discusses the frustrations of transferring newsletter subscriptions from one email address to another. "It's really easy to unsubscribe," ...
  Customer Experience, Email Marketing, Newsletters, Writing
• Y U Trippin'?
  There's no question that the advent of online communication has lowered our expectations for proper grammar and spelling—in the casual environments of instant messages, email and blogs, we forgive the ...
  Customer Service, Email Marketing, SEO, SMS, Twitter, Writing
• Tell Me More, Tell Me More
  Under normal circumstances, Dylan Boyd believes email copy should be clear and concise. He explains his straightforward rationale in a post at the Email Wars blog: "[I]f I get 500-700 ...
  Customer Relationships, Email Marketing, Writing
• Have Your Cake and Eat It, Too
  Marketers may think they have to sacrifice site usability to maximize their rankings with the search engines. But the truth is, the most efficient strategy is finding a balance between ...
  Links, Search Engine Marketing, SEO, Website Design, Websites, Writing
• Don't Look Phishy
  You know you're on the up-and-up, and that your email messages contain legitimate offers for actual products or services. Unfortunately, though, you're often sharing inbox space with fraudulent messages that ...
  Email Campaigns, Email Marketing, Writing
• Enough Is More Than Enough
  You've just read the first draft of a press release and you can already see where you want to make a few edits. The lede needs more punch. Your audience ...
  Press Releases, Small Business, Writing
• Some Extremely Bad Words
  In a post at Entrepreneur.com, Susan Gunelius identifies ten words marketers should avoid in the coming year. "I think her list will surprise you," says Drew McLellan at his Marketing ...
  Ad Copy, Copywriting, Small Business, Writing
• This Press Release Is Off the Record
  Most of us would agree that the entire point of a press release is getting media outlets to report on its contents. The more coverage, the better. So imagine David ...
  Copywriting, Marketing Inspiration, Press Releases, Writing
• Take a Page from Redbook
  In a guest post at the HubSpot blog, Paul Gillin argues that women's interest magazines like Redbook face the same basic challenge as your online properties: grabbing a distracted person's ...
  Copywriting, Customer Engagement, Small Business, Writing