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• Four Ways to Revive a Comatose B2B Blog
  Blogging ain't easy, folks. Anyone who's tried to maintain a vital B2B blog knows that. And in down times, when marketers are scrambling to meet profit goals, the task becomes ...
  B2B Marketing, Blogging, Sales, Writing
• Present Your Data, Encourage Action
  "The hardest nut to crack in any type of analytics is getting our decision makers (bosses, leaders, marketers) to take action based on data," writes Avinash Kaushik at Occam's Razor. ...
  Customer Engagement, Marketing Analytics, Writing
• Two Sure Ways to Make Your Email Copy Sing
  In a post at Email Marketing Reports, Mark Brownlow presents a screenshot that looks like a page from a 19th-century novel: lengthy paragraphs filled with sentences of uniform length. That, he ...
  Customer Engagement, Email Marketing, Writing
• Four Things Writers and Editors Need to Know About SEO
  When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, ...
  Search Engine Marketing, SEO, Web Content, Writing
• Shooting Down Three Myths of Viral Marketing
  The word "viral" has become synonymous with social-media success, writes Ian Greenleigh in a post at ReputationOnline. "It's even showing up on business cards." Some of the professional titles Greenleigh ...
  Customer Behavior, Social Media, Writing
• Use Freewriting to Brainstorm in Three Easy Steps
  Whether you've run out of inspiration or simply want to refine a good idea, a freewriting session might be the best way to get your best thoughts on the page. ...
  Marketing Tips, Small Business, Writing
• It's Different, but the Same
  The social-media revolution has undoubtedly altered the way you generate leads. On a given morning, for instance, you might write a compelling blog post, tweet about it, summarize the contents ...
  Lead Generation, Social Media, Writing
• You Hemingway, You
  In a post at the Modern B2B Marketing blog, Maria Pergolino offers sage advice for, well, writing a post at a B2B marketing blog. "A challenge many B2B organizations face is ...
  B2B Marketing, Marketing Tips, Sales, Writing
• It's the Same, but Different
  If you want customers or members to fill out a form or volunteer their time, writes Roger Dooley at the Neuromarketing blog, "you will be more successful if you describe ...
  Customer Behavior, Small Business, Writing
• Is Success on This Menu?
  The next time you dine out, take a close look at the menu—even if you already know what you want to order. The reason? Restaurants have learned a thing or ...
  Creativity, Recession, Writing
• This Is Our List of Demands
  "I've had a great opportunity recently to learn what B2B customers want in content by—shock of shocks—asking them," writes Bob Scheier in a recent post at the What Works, What ...
  B2B Marketing, Customer Engagement, Sales, Writing
• I No Robot. Hear Me?
  Too often, argues Julia Rubiner in the Editorial Emergency newsletter, automated email messages lack the human touch. "They frequently sound like they're coming from a robot for whom English is ...
  Creativity, Email Marketing, Writing
• To the Power of Five
  More than ever, a successful lead-generation program relies on a steady stream of new content. And since the pressure to produce high-quality whitepapers and blog posts can be intense, Ardath ...
  Creativity, Lead Generation, Marketing Tips, Writing
• Brewing up Great Social-Media Content
  IT buyers are among the most active participants in social media. In fact, over half of technology decision-makers employed some type of social media, according to Forrester Research. So there's ...
  High-Tech Marketing, Sales, Social Media, Writing
• Pretense Alert!
  Copywriters Simon Glickman and Julia Rubiner of Editorial Emergency openly embrace the use of sophisticated vocabulary. They do, however, wince when a speaker or writer chooses an overly complex term ...
  Marketing Inspiration, Marketing Smarter, Writing
• Somebody's Watching Me
  In March 2008, Amber Duick began receiving email messages from a criminal fugitive who identified himself as Sebastian Fowler. "Amber, mate!" read one missive. "Coming 2 Los Angeles. Gonna lay ...
  Email Marketing, Segmentation, Writing
• Talk to the Hand
  If you blog, you've certainly encountered your share of bizarre, offensive or spammy comments. It comes with the territory. Each of us has our own standard, and you've probably developed ...
  Blog Comments, Blogging, Small Business, Writing
• D0n't Do T.his
  If you visit political blogs, you may have noticed that some bloggers try to outsmart content filters that flag incendiary words by substituting numbers and symbols for letters (e.g., pr0p@ganda), ...
  Creativity, Email Marketing, Spam, Writing
• I Prefer a Smooth Blend
  To be free or not to be free? That is the question many content providers are asking these days. Says SEO Book author Aaron Wall in a Search Engine Land article: ...
  Search Engine Marketing, Social Media, Web Content, Writing
• Here Today, Bored Tomorrow
  You've done a great job of cultivating your email list—and your subscribers have rewarded your efforts with extraordinary loyalty. So far, so good. But Mark Brownlow of Email Marketing Reports ...
  Customer Engagement, Customer Loyalty, Email Marketing, Writing