Advocacy: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Building Blocks of Employee Advocacy [Infographic]Laura Forer
  Employee advocacy can be a low-cost, highly effective way to boost marketing and sales efforts and improve employee retention. These five steps will get you started.
  Advocacy, Management, Social Media
• The Power of Employee Social Media Advocacy [Infographic]Laura Forer
  Today's infographic explains how companies can work with some of their biggest advocates and influencers—their own employees—to help Marketing reach new audiences through employee social media advocacy.
  Advocacy, Management, Social Media, Word-of-Mouth
• Five Classic (but Ridiculous) Objections to Employee Advocacy [Infographic]Laura Forer
  Encouraging employees to advocate on behalf of their company on social media can be a boon to the business, but convincing management isn't always easy. Here are responses to five ...
  Advocacy, Career Management, Content, Management, Social Media, Twitter
• How to Use Employee Feedback to Build Better Marketing CampaignsClaire Lew
  What do your employees actually think about your brand? Do they trust your leadership team? And when they talk about the company publicly, does what they say support or undercut ...
  Advocacy, Brand Loyalty, Engagement, Influencer Marketing, Research, Social Media, Word-of-Mouth

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