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Native Advertising: How-to articles covering the latest marketing tactics, tips, and strategies.
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Content Marketing and Native Advertising: A Match Made in Marketing HeavenRyan GouldContent marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help ...
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The Domination of Mobile Ads: Trends and Statistics [Infographic]Laura ForerWhat's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.
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How News Publishers Are Approaching Native Advertising: Creation and Sales TrendsAyaz NanjiJust over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Advertising Institute and the International News Media ...
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Fixing Native Advertising [Infographic]Laura ForerNative advertising has become a source of revenue for many publishers. But trust is an issue: Consumers often feel deceived by both the media and native ads. Here's some insight ...
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Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 TipsPam AtkinsonTargeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making ...
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Five Global Marketing Must-Haves for the New YearJudd MarcelloIncorporate these five global marketing musts into your plans to see improved financial results as well as happier, more loyal customers.
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How Consumers Perceive Native AdvertisingAyaz NanjiDo consumers believe that native advertising pieces on media websites are written by companies or journalists? Does the presentation of this type of content change how it is perceived?
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Discover Shockingly Good Returns in Native AdvertisingDaniel WilkinsonIf you find a reputable marketplace that meets your clients' audience requirements and you combine that with valuable content, the results can be good—shockingly good.
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The Most Trusted Channels for Branded ContentAyaz NanjiConsumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group.
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The 10 Most Clickable Celebrities in Native AdsAyaz NanjiThe Smith family—Will Smith, Jada Pinkett Smith, and their children, Jaden, Willow, and Trey—are the most clickable celebrities in native advertisements, according to a recent report from MGID.
Native Advertising: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneGain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED.
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Focus on Lifetime Value: InMobi's Bob Bahramipour on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneFormer Gigwalk CEO and ad-tech industry veteran Bob Bahramipour of InMobi offers insight into the future of mobile advertising, the metrics that really matter, and the role of corporate culture in building a successful global company.
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How-to Articles
- Reversing the Revenue Decline: Three Crucial Steps for Marketing ... by Chris Martinez
- Get Your Message Into the Inbox: The Importance of Warming Up a ... by Gib Olander
- Five Use Cases for AI in B2B Marketing (Beyond Content ... by Dev Ganesan
- We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ ... by Dr. Joel Davis Brown
- How to Safeguard Brand Reputation in an Increasingly Risky ... by Janak Bhawnani