Brand Awareness

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• Cost-Effective Marketing for Emerging BrandsRay Podder
  Which areas do today’s emerging brands need to rethink to specifically manage the costs of the entire marketing process?
  Advertising, Brand Awareness, Brand Loyalty, Positioning, Word-of-Mouth
• Hip-Hop Marketing Strategy: What You Can Learn From Popular MusicSteven Lane
  Even if you don’t jump on the hip-hop bandwagon, you can still learn valuable marketing lessons from these contemporary entrepreneurs.
  Brand Awareness, Brand Equity, Branding, Collaboration
• Branding on a Budget: An Interview With Brad VanAukenKimberly McCall
  Branding is a beautiful thing—any business, regardless of size, can connect with consumers to cement a relationship.
  Advertising, Brand Awareness, Branding, Customer Relationships, Positioning, Public Relations, Sponsorship, Taglines
• Can Harley’s Secret Weapon Revitalize Your Marketing?Sean D'Souza
  ow did Harley turn its bike business around from a sleepy brand to hot commodity?
  Advertising, Brand Awareness, Customer Engagement, Newsletters, Word-of-Mouth
• How to Get Your Message Across, Soft and ClearCarl Hedberg
  In addition to spotlighting particular areas of expertise, though, testimonials can also provide an excellent venue for expressing brand emotions.
  Brand Awareness, Branding, Case Studies, Services Marketing, Writing
• Tapping into Brand TouchpointsRay George
  Branding has grown into far more than a marketing buzzword, as an increasing number of organizations recognize and value their brands as strategic assets that are built through deeds, not ...
  Brand Awareness, Brand Loyalty, Brand Positioning, Branding, Collaboration, Customer Experience
• A Cure for Licensing DyslexiaKirk Martensen
  oyalties can represent only a fraction of the value that is created by a thoughtful, carefully executed licensing program.
  Advertising, Brand Awareness, Brand Equity, Branding, Measurement
• Strategizing Your Next Move in the Global GameKarin Schaff-Glazier
  All types and sizes of companies are finding that a global approach to their business is imperative if they plan to keep their competitive edge and secure their future survival.
  Brand Awareness, Channel Marketing, Collaboration, E-Commerce, International Marketing, Local Marketing, Management, Websites
• Bite-Sized Chunks: Getting Customers To Try Before They BuyBen McConnell
  How do you eat a cow? One bite at a time. It’s how companies recruit new customer evangelists, too. Instead of selling customers on the whole kit and cow-boodle of ...
  Brand Awareness, Customer Engagement, Customer Experience, Word-of-Mouth
• The Rise and Fall of the McEmpireMitch McCasland
  e McEmpire is in turmoil, and McDonald’s management may now be witnessing the decline of its own empire.
  Advertising, Brand Awareness, Brand Positioning, Customer Experience, Referrals
• How To Measure Your MarketingEran Livneh
  hat is your most important marketing tool? Your spreadsheet application should be high at the top of the list. These days, running your marketing department without constant attention to the ...
  Brand Awareness, Email Campaigns, Measurement, Referrals, Surveys, Tradeshows/Events
• Not All Sponsorships Build Your BrandBrent Pickett
  From the Olympic Games, to the London Symphony Orchestra, to local dog shows... there seems to be no limit to what companies can sponsor in an effort to build their ...
  Brand Awareness, Branding, Sponsorship, Targeting
• Tradeshow Success: 5 Sure-Hit Marketing TacticsJoe Combs, Myla Wagner
  Studies show that tradeshow sales beat comparative spending on advertising, direct mail, and other marketing efforts. So how do you get the most bang for your tradeshow buck?
  Brand Awareness, Customer Relationships, Lead Generation, Marketing Tips, Tradeshows/Events
• Do Blonds Have More Fun?Wendy Comeau
  This question, like many marketing questions you have ('Is our new viral marketing effort causing our brand awareness to increase?', etc.) can only be answered using techniques grounded in science.
  Brand Awareness, Marketing Smarter, Testing, Word-of-Mouth
• Why Twins Have the Same Surname (and Different First Names)Sean D'Souza
  Unlike parents, who know this instinctively, businesses often end up giving the same name to multiple (and widely differing) products without realizing the negative impact on the brand.
  Brand Awareness, Brand Positioning, Branding
• The Case for Banner AdsAllen Weiss
  Internet advertising and banner ads are in the news these days. Here's an article we ran last year that gives our opinion on this hot topic.
  Advertising, Brand Awareness, Measurement, Websites
• Has Amazon Gone Too Far?Allen Weiss
  Amazon is going into the furniture business. Are they stretching their brand name too far?
  Brand Awareness, E-Commerce, Segmentation
• Dot-Coms and the Super BowlAllen Weiss
  The Super Bowl in 2000 was the beginning of a flood of dot.com ads. Everyone was looking for a smash. But we were looking at them from a ...
  Advertising, Brand Awareness, Websites
• Wireless Advertising to the Rescue?Allen Weiss
  Shares of Yahoo fell last week over concerns about online advertising. Will wireless achieve the elusive relationship between advertising and sales that online advertising is apparently not demonstrating?
  Advertising, Brand Awareness, Email Marketing, Metrics, Mobile Marketing, Targeting, Websites