Brand Awareness

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• PEAR, or Why a .3% Click-Through Rate for a Banner Ad Is Perfectly AcceptableMichelle Eichhorn
  Your banner ads aren't all about the click-throughs and immediate purchases. Brand retention and recognition are key goals of online advertising, because you want customers to seek you out when ...
  Advertising, Blogging Strategy, Brand Awareness, Branding, Customer Acquisition, Customer Behavior, Demographics, Facebook, Pinterest, Promotions, Social Media
• Social vs. Search: Which Is the Winner? [Slide Show]Christian Gulliksen
  The differences between search and social media marketing are many, but both are essential in today's marketing. The trick is to know which to use when and how to combine ...
  Brand Awareness, Integrated Marketing, Interactive Marketing, Lead Generation, Local Marketing, Location-Based Marketing, Marketing Strategy, Search Engine Marketing, Social Media
• Five Takeaways From Holiday Marketing Campaigns of Years PastStacey Acevero
  Holiday marketing can be tough. But some of the coolest holiday marketing campaigns of years past can prove instructive, so we've identified five campaigns, along with takeaways, to help your ...
  Advertising, Brand Awareness, Content Marketing, Customer Engagement, Customer Relationships, Digital Marketing, Humor, Social Media
• PPC and Retargeting: Cross-Channel Marketing That Gets ResultsCaroline Watts
  Using paid search in conjunction with retargeting to drive conversions will boost marketing performance overall while amplifying the effectiveness of each tactic. That's because audiences are more likely to respond ...
  Advertising, Brand Awareness, Integrated Marketing, Marketing Strategy, PPC Campaigns, Search Engine Marketing, SEO, Targeting
• B2B Content Marketing: Trends and Benchmarks for 2012
  Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who ...
  B2B Marketing, Blogging, Brand Awareness, Case Studies, Content Marketing, Copywriting, E-Books, Lead Generation, LinkedIn, Research Summaries, Twitter, User-Generated Content, Writing, Writing Whitepapers
• Four Steps to a Social Media Strategy [Infographic]Dave Calibey, Maura Beaudreault
  Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how ...
  Brand Awareness, Brand Management, Customer Relationships, Facebook, Google+, Marketing Strategy, Pinterest, Social Media, Social Networking, Twitter
• Above-the-Fold Placement on SERPs Drives Brand Value
  The relative position of a brand on an organic search engine results page (SERP) appears to influence key brand measures among target consumers, such as brand awareness, brand quality, and ...
  Brand Awareness, Brand Equity, PPC Campaigns, Research Summaries, Search Engine Marketing, SEO
• What Are the Top Nonprofit US Brands?
  The Girl Scouts of the USA, Best Friends Animal Society, Stand Up to Cancer, American Red Cross, and Goodwill are among the top nonprofit brands within their respective categories, according ...
  Brand Awareness, Brand Equity, Nonprofits, Research Summaries
• Three Tips for Getting Your Product on a Major Retailer's Shelves
  You have a solid brand, a great product, and you'd like to see your stuff on the shelves of major retailers. But how do you achieve this goal? Typical strategies ...
  Brand Awareness, Brand Positioning, Customer Experience, Positioning, Sales
• Social Media Top Channel for Sharing Curated Content
  Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with ...
  Blogging, Brand Awareness, Content, Content Marketing, Research Summaries, SEO, Social Media, Social Networking, Thought Leadership
• Media Planners and Buyers Value Direct-Response Metrics
  When measuring the success of online display advertising, agencies tend to place great importance on performance metrics such as conversion, even for branding awareness campaigns, according to a survey from ...
  Advertising, Brand Awareness, Digital Marketing, Metrics, Research Summaries
• We Are More Than Marketers: Integrating a Human-Centric ApproachJeremi Karnell
  Do you treat customers and prospects as if they were whole human beings—with hearts, minds, and spirits? You should. Learn six steps that lead to a human-centric approach to marketing.
  Brand Awareness, Brand Management, Customer-Centric, Customer Engagement
• Radio Ads Boost Brand Affinity, Positive WOM
  People who are exposed to radio ad campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity ...
  Advertising, Brand Awareness, Metrics, Research Summaries
• Why Context Matters in Building Lead Nurturing Programs
  "Some people would say that nurturing is based on a marketer's goal such as building brand awareness or your company's reputation for thought leadership," writes Ardath Albee at Marketing Interactions. ...
  B2B Marketing, Brand Awareness, Lead Nurturing
• Facebook Top Social Site for Retail Info, Promos
  More online consumers are using Facebook on a regular basis to find information about their favorite retail brands, whereas fewer consumers are turning to blogs, forums, and consumer review sites ...
  Brand Awareness, Customer Behavior, Facebook, Research Summaries
• Why You Should Match a Brand's Marketing to Its Stage of LifeDave Matli
  Like living things, brands pass through life cycles. Marketing approaches that worked well when a company was in its growth phase may not work later in its life. Learn how ...
  Brand Awareness, Brand Equity, Brand Positioning, Branding
• Four Facets of Strategic StorytellingBill Baker
  The corporate community has recently recognized the potency of using storytelling strategically—to position brands, transform business, and engage and align employees. Here are four distinguishing facets of strategic storytelling that'll ...
  Advertising, Brand Awareness, Brand Positioning, Creativity, Customer Engagement, Marketing Tips, Social Media
• Email and Search Still Sway Most Online Buyers
  Email and search marketing still have the greatest influence on consumers' online buying behaviors, whereas social media, though it generates awareness, is rarely associated with direct revenue, according to a ...
  Brand Awareness, Customer Behavior, E-Commerce, Email Marketing, Research Summaries, Social Media
• Case Study: How Olympus Spurred Product Awareness and Sales With Augmented RealityKimberly Smith
  Consumers are up to four times more likely to buy a product once they’ve held it in their hands. But it can be challenging to get people into stores, let ...
  Augmented Reality, Brand Awareness, Case Studies, Customer Acquisition, Customer Engagement, Product Marketing, Social Media
• How to Engage a Tradeshow Audience Year-RoundRob Murphy
  When it comes to tradeshow participation and building brand awareness, having a well-defined communications strategy before, during, and after the event is crucial to maximizing your return on investment (ROI).
  Brand Awareness, Customer Engagement, Lead Generation, Lead Nurturing, Marketing Strategy, ROI, Tradeshows/Events