Brand Awareness

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• The New Branding: Five Tips for Creating Shareable Brand ExperiencesPeter Beck
  Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences.
  Brand Awareness, Brand Management, Brand Positioning, Branding, Customer Experience, Experiential Marketing, Word-of-Mouth
• The Companies With the Best (and Worst) Reputations With US ConsumersAyaz Nanji
  E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll.
  Brand Awareness, Brand Management, Reputation Management, Research Summaries
• How to Measure Your Content Marketing Efforts [Infographic]Laura Forer
  How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through ...
  Brand Awareness, Content, Content Marketing, Content Strategy, Measurement, Metrics
• Before Building Brand Awareness, You Need to Assess Brand Value. Here's How to Do Both.Dara Treseder
  Imagine you're tasked with planning a trip. Now imagine trying to do that without knowing the trip's starting point... Tough, right? It's the same with a brand-awareness campaign. You won't ...
  Brand Awareness, Brand Positioning, Branding, Customer Relationships
• Three Takeaways for Marketers From the Repositioning of Brand Taylor SwiftKatie L. Fetting
  Many of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. Here are ...
  Brand Awareness, Brand Management, Brand Positioning, Branding
• Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an EventPrerna Katyal
  This article provides a tool for B2B marketers—the "event effectiveness matrix"—to evaluate events and choose the one with highest lead-generation potential.
  Brand Awareness, Branding, Conferences, Content, Lead Generation, Networking, Sales, Thought Leadership, Tradeshows/Events
• The 10 Most Valuable Global Brands in 2017Ayaz Nanji
  Apple and Google are the two most valuable global brands, according to recent research from Interbrand.
  Brand Awareness, Brand Equity, Brand Management, Branding, Research Summaries
• Is There Such a Thing as a 'Brand Fail' Anymore?Dan Brotzel
  When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to ...
  Advertising, Brand Awareness, Brand Loyalty, Brand Management, Branding, Customer Behavior, Customer Relationships, Public Relations, Social Media
• How Digital Ad Frequency Impacts Awareness and Purchase IntentAyaz Nanji
  Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen.
  Advertising, Brand Awareness, Customer Behavior, Digital Marketing, Research Summaries
• The Google Search Volume of Major Brands vs. Challenger Brands [Infographic]Ayaz Nanji
  How much more are major, established brands searched for on Google compared with smaller, challenger brands? An analysis by SLANT examined Google search trend data for 20 categories in the ...
  Brand Awareness, Customer Behavior, Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• The Most Important Branding Element You Are Likely IgnoringDavid Meerman Scott
  Branding is vital in today's crowded marketplace of companies, ideas, and products. And though most of us understand visual branding with images, colors, logos, etc., few understand that sounds and ...
  Advertising, B2C, Brand Awareness, Brand Management, Branding, Customer Communications, Retail Marketing
• How to Use Video to Achieve Your Marketing Goals: From Awareness to Sales (And in Between)Juan Jose Mendez
  Videos are one of the most effective types of marketing content around. But using the right type of video for each marketing goal is key.
  Brand Awareness, Content, Content Marketing, Product Marketing, Sales, Videos, YouTube
• Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]Laura Forer
  Who doesn't love swag? Promotional products can be an effective way to make your brand name memorable to consumers. Check out this infographic for tips on which products to choose ...
  Advertising, B2B Marketing, B2C, Brand Awareness, Conferences, Customer Behavior, Marketing Tips
• How to Use Events to Create Cross-Channel Marketing Success [Infographic]Laura Forer
  How can event marketing complement other channels, such as digital, as well as sales? Check out this infographic for how you can use events to help increase revenue across your ...
  B2B Marketing, Brand Awareness, Branding, Conferences, Demographics, Digital Marketing, Sales, Tradeshows/Events
• Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic]Laura Forer
  This quick flowchart helps you figure out—before you launch—the digital campaign strategies and metrics you should be using, based on your campaign goals.
  Advertising, Brand Awareness, Digital Marketing, Marketing Strategy, Marketing Tips, Measurement, Metrics, PPC Campaigns
• How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)Lawson Abinanti
  Part 1 examined stimuli that get the attention of the decision-making portion of the brain. Part 2 explains how specific tactics appeal to the brain and improve the effectiveness of ...
  Behavioral Marketing, Brand Awareness, Brand Positioning, Branding, Content, Customer Acquisition, Customer Behavior, Marketing Communications, Positioning, Writing
• Tips for Your Instagram Posts, Plus a Perfect Profile Page [Infographic]Laura Forer
  Does your Instagram profile resonate with your audience as much as your posts do? Check out this infographic for tips on how to make your brand's entire Instagram experience as ...
  Brand Awareness, Branding, Instagram, Marketing Tips, Social Business, Social Media, Social Networking
• Content Enlightenment: Seven Mantras of Inbound Marketing [Infographic]Laura Forer
  Successful inbound marketing content is no accident. This infographic walks you through seven steps to ensure your content generates leads, builds visibility, and is measurable. Consider it a journey to ...
  Brand Awareness, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Lead Nurturing
• Four Powerful Groups of B2B Brand Advocates on Social Media, and Five Tools You Can UseJessica Davis
  Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them?
  B2B Marketing, Brand Ambassadors, Brand Awareness, Case Studies, Customer Relationships, Influencer Marketing, Social Media, Technology, Testimonials
• Social Media Best-Practices for Nonprofits (And Mistakes to Avoid)Jeremy Silverstein
  For nonprofits, social media marketing can be just as advantageous as it is for businesses. It's a great way to build support, grow your ranks of volunteers, and increase donations. ...
  Blog Comments, Brand Awareness, Content, Content Marketing, Customer Relationships, Nonprofits, Social Listening, Social Media