Creativity

Topics » Articles » Creativity

• If We Do Say so Ourselves
  "You might have noticed a trend in more and more marketing," writes Rohit Bhargava at the Influential Marketing Blog, "where large brands are featuring real people and actual employees in ...
  Branding, Creativity, Small Business
• Where's That Lemonade Recipe?
  Even in the best of times, most of us would like to pretend a failed project never happened. And when something goes wrong in an economic downturn, there's an even ...
  Creativity, Marketing Strategy, Recession
• Freaky Friday
  The editors of Fortune came up with a fun idea for the magazine's "Best Companies to Work For" issue: Invite the CEOs of two employee-friendly retailers to trade places for ...
  Creativity, Customer Engagement, Small Business
• Foolin' Around
  If you use Google on a regular basis, you've seen playful manipulations of the search engine's multicolored logo. The temporary tweaks often appear during holidays—harvest tones and a cartoon turkey ...
  Creativity, Google, Logos, Small Business
• When the Customer Is Wrong
  The Alamo Drafthouse Cinema of Austin, Texas, encourages its patrons to enjoy dinner and a movie—at the same time. "The theater is laid out like a traditional movie theater," explains ...
  Creativity, Customer Behavior, Customer Retention
• 7 Key Steps to Turning Your Big Idea Into a Big SuccessMike Sprouse
  If you're passionate about something and you have an idea that just won't go away, now is the time to explore it and to make something remarkable happen. Here are ...
  Benchmarking, Creativity, Marketing Smarter, Marketing Tips
• Seven Score and Seven Years Ago: Writing Lessons We Can Learn From Lincoln's MasterpieceErnest Nicastro
  As marketing professionals, business owners, and salespeople, our livelihood depends in large part on our ability to communicate. And as we prepare for our next marcom project, marketing campaign, sales ...
  Creativity, Customer Engagement, Marketing Smarter, Writing
• It's a Tip, Not a Commandment
  Just because something is currently labeled a best-practice doesn't mean it's written in stone, says DJ Waldow in an article at MarketingProfs. "[W]e can find and spit back best-practices for ...
  Creativity, Email Marketing, Email Subject Lines, Marketing Tips
• Is Success on This Menu?
  The next time you dine out, take a close look at the menu—even if you already know what you want to order. The reason? Restaurants have learned a thing or ...
  Creativity, Recession, Writing
• I Got an 'A' on This Test!
  Mark Brownlow of Email Marketing Reports often collates valuable information that we might otherwise miss. Most recently, he reported on the successful test results achieved by various email campaign tweaks. ...
  Copywriting, Creativity, Email Marketing
• Achieve (Compelling) Visual Coherence: Build a Brand Identity Toolkit That's Flexible, Durable, Shareable—and YoursRoger Sametz
  Creating your visual brand mosaic requires a toolkit different from the one used by earlier corporate ID practitioners––one based more on shared thinking and approaches and less around rules, one ...
  Branding, Creativity, Logos, Marketing Smarter
• Brand Language: A 2020 VisionMark Thomson, Alton Wright
  One has only to scan news reports from the beginning and the end of the past decade to see how much our language has changed in the interim. The usual ...
  Branding, Creativity, Digital Theory, Forecasts, Social Media, Writing
• Entrepreneurship During the Recession
  Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in ...
  Creativity, Economic Crisis, Recession, Research Summaries
• The End of the Long-Copy vs. Short-Copy DebateBarry Densa
  Which converts better and drives more sales: long-form copy or short-form copy? "The more you tell, the more you sell," claim the adherents of long copy. "No one has time ...
  Copywriting, Creativity, Customer Engagement
• Cover the Spectrum With Whitepapers
  "Since white papers are among the most popular pieces of content for [many] buyers," notes Cheryl Goldberg at the High Tech Communicator blog, "you'll want to create a lot of ...
  Creativity, Lead Generation, White Papers
• Six Keys to Writing a Great ProposalDoug Stern, Jaclyn Landon
  Looking for ways to create a proposal that sets you and your company favorably apart? Ways that capture the great things you have to offer? Here are six suggested best-practices ...
  Creativity, Customer Engagement, Marketing Tips, Writing
• I No Robot. Hear Me?
  Too often, argues Julia Rubiner in the Editorial Emergency newsletter, automated email messages lack the human touch. "They frequently sound like they're coming from a robot for whom English is ...
  Creativity, Email Marketing, Writing
• The Benevolent Hacker
  "When a 12-year-old can gather information faster, process it more efficiently, reference more diverse professionals, and get volunteer guidance from better sources than you can at work," write Bill Jensen ...
  Creativity, Management, Marketing Analytics
• No Clipboards Here
  Let's say you're out running errands and can find what you need at either of two stores. Both are well stocked and conveniently located, and both offer plenty of parking—but ...
  Creativity, Customer Behavior, Small Business
• To the Power of Five
  More than ever, a successful lead-generation program relies on a steady stream of new content. And since the pressure to produce high-quality whitepapers and blog posts can be intense, Ardath ...
  Creativity, Lead Generation, Marketing Tips, Writing