Creativity

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• Customers Listen, so Tell Them What You Want
  In a post at his Marketing Minute blog, Drew McLellan talks about the frustration he felt every time he made deposits at his bank. "Like most bank drive-throughs," he says, ...
  Creativity, Customer Behavior, Small Business
• Seven Ways to Gain PR Campaign MomentumFord Kanzler
  Gaining PR campaign momentum can seem impossible without the availability of your client contacts or the participation of the management team. Learn seven ways to overcome these challenges, and watch ...
  Collaboration, Creativity, Customer Behavior, Management, Marketing Tips, Public Relations
• Eight Ways to Create Enough Video Content to Last 18 MonthsPete Savage
  Studies show that online video improves email click-through rates, sales conversions, and search engine rankings; it's no wonder marketers are funneling more budget dollars into this tantalizing medium. Learn eight ...
  B2B Marketing, Case Studies, Content, Creativity, Landing Pages, Marketing Tips, Videos, Webinars, White Papers
• Six Ways to Maintain Your Brand's Voice While Using FreelancersAmanda Maksymiw
  Do you use freelancers to keep up with the online content boom, despite your fear of compromising your brand? Here are six simple steps to keeping freelancers in line with ...
  Brand Equity, Collaboration, Creativity, Hiring Outside Resources, Marketing Tips, Writing
• Three Unusual Places Your Keywords Should Go
  You've no doubt optimized your site and marketing materials for top keywords, but have you thought about the influence they can wield in less traditional ways? Consistently optimized messaging across ...
  Content, Creativity, Keywords, Search Engine Marketing
• The Rise of Cloud Marketing: Empowering Marketing Innovation and Creating Massive EfficienciesJacques Hart
  Cloud computing is a transformative technology that is expected to have a revolutionary impact on the business of marketing. Learn how you can gain a competitive advantage using the three ...
  B2B Marketing, Channel Marketing, Consumer Electronics, Creativity, Google, New Media
• Let Your Brand Shine at TradeshowsRob Murphy
  A company's communications strategy plays a key role in reinforcing brand identity. For many, that includes logos, brochures, online presence, public relations, advertising or packaging. But what about tradeshows? How ...
  Branding, Collaboration, Creativity, Logos, Print Collateral, Public Relations, Tradeshows/Events
• Why and How You Should Be Using Triggered Email, Part 3Karen Talavera
  Many marketers aren't using triggered-email campaigns efficiently and are missing the chance to maximize customer lifetime value. Learn how up-sell/cross-sell and reactivation campaigns can boost conversion.
  Creativity, E-Commerce, Email Campaigns, Email Marketing, Personalization
• How to Implement a Winning Social-Media Function in Your OrganizationAmita Paul
  As social media becomes a strategic communication and marketing channel, the way you manage it must itself become more strategic. This article lays out the four phases of implementing a ...
  Content, Creativity, Marketing Strategy, Measurement, Social Media
• Why You Should Run Your Website Like a MagazineKen Gordon
  How do you avoid the deep deadly pit of uninspired corporate content? Simple. If you want people to come to your site, and stay there, your content should be as ...
  Blogging, Content Marketing, Creativity, Marketing Tips, Web Content, Writing
• What You Can Learn From a Portuguese YouTube Phenom
  Marketing budgets remain tight, and there's more competition than ever in the high-ROI world of social media. So how can you make your mark? In a post at the Influential ...
  Creativity, Social Media, YouTube
• Marketers Neglecting Demand Chain Performance
  As marketers focus on creative development and campaign execution, they often overlook the operational aspects of their go-to-market processes, resulting in the inefficient delivery of marketing materials to intended audiences ...
  Advertising, Chief Marketing Officer, Creativity, Marketing Plans, Marketing Smarter, Research Summaries
• 10 Ways to Entice Your Whole Company (Not Just Marketing) to BlogAnn Handley
  It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or ...
  Brand Awareness, Corporate Blogging, Creativity, Marketing Tips, Social Media, Thought Leadership, Writing
• Ten Steps You Can Take to Create Compelling TestimonialsBarbara Bix
  Most prospects are not experts in purchasing the types of products and services you offer. So what do they do? They turn to testimonials because testimonials are readily available and ...
  Creativity, Customer Engagement, Marketing Smarter, Testimonials, Web Content
• How a Customer Promoted 'Barbie Video Girl' Bigtime
  This year, Mattel launched Barbie Video Girl, a $50 version of the beloved blonde that sports a video recording device in her necklace and an LCD screen on her back. ...
  Creativity, Customer Behavior, New Media
• DRTV: There's Method in the MadnessDave Miller, Miguel Ferry
  Some of the funniest comedy skits have been spoof TV spots—and they closely follow proven DRTV principles to make their sketch more believable and more poignant: They grab your attention; ...
  Advertising, Creativity, Direct Marketing, Humor, Marketing Tips, Television
• How a QR Code-Driven Game Paid Off in Russia
  Back in Mother Russia last summer, mobile phone operator MTS engaged users on a titillating mobile scavenger hunt on behalf of its 'Red Energy' branded phone plan. The game kicked off ...
  Creativity, Smartphones, Social Media
• How Gucci's Luxury Shoe Sale Lured Customers Worldwide
  In the mobile world, luxury brands must find creative ways to reach customers while maintaining a sense of hauteur. Jimmy Choo, for example, captured our imaginations by initiating @CatchaChoo, setting ...
  Creativity, Customer Behavior, Mobile Marketing
• Draw a Picture With Your Data
  "Data visualization and infographics are powerful ways to communicate data, stats or information that most communications pros never even consider," writes Adam Singer at the Future Buzz blog. "And yet ...
  Collaboration, Creativity, Marketing Analytics
• 'If You Want This Choice Position…': Seven Virtues of the Perfect Social Media LeaderMaria Ogneva
  Your social-media manager or director is a critical and strategic hire who will be responsible for formulating and executing your strategy, as well as educating your whole organization and aligning ...
  Career Management, Collaboration, Community, Creativity, Social Media