Creativity

Topics » Articles » Creativity

• Seven Tips for More-Profitable Direct Mail in Today's EconomyDean Rieck
  If you create or manage direct mail programs, the current economy probably has you pulling your hair out. Now is the perfect time to get back to basics and remind ...
  Content, Copywriting, Creativity, Direct Marketing, Marketing Tips
• Top 12 Overused Stock Photos [Slide Show]Corey O'Loughlin
  A staggering amount of horrible stock photography is available online. We've all seen the pics. Heck, most of us have been guilty of using them at one point or another. ...
  Creativity, Humor, Marketing Smarter, Online Marketing
• How to Keep Your Subscribers Engaged: A Checklist
  Effective email campaigns rely on engaged subscribers—but most of the people on a typical list have gone three or six months without opening messages or clicking through. "It is truly ...
  Creativity, Customer Engagement, Email Marketing, Marketing Tips
• What to Do When the Buyer Wants the Status Quo
  There's a good chance your typical B2B customer works in a state of constant overload: too many emails, too many meetings and too much buzzing in her ears. It doesn't ...
  B2B Marketing, Creativity, Customer Behavior
• Six Do's and Don'ts of Email DesignJohn Murphy
  Without a well-crafted, clear, and consistent email design for your brand, your messages could be lost—or ignored—in the vast digital space. Here's how you should and shouldn't design your emails ...
  Content, Creativity, Email Marketing, Marketing Tips
• Use Social Serendipity to Boost Innovation
  What is serendipity? You could say it is a manifestation of creativity whose inspiration comes from outside. More companies are finding that serendipity is a huge factor in innovation processes, ...
  Collaboration, Creativity, Management
• How to Find and Target Your Ideal Prospects on the WebJohn Leavy
  Wouldn't it be good to know who your ideal prospects are before sending out emails, newsletters, tweets, or Facebook fan-page invites? Learn how to identify, find, and market to the ...
  Creativity, Customer Acquisition, Personas, Targeting, Websites
• Your 12-Point Skeleton for Social Strategy Preparation
  Channel V Media has produced a snappy little e-book for companies mapping a social media plan. It's more than just hierarchy and bureaucracy that are making it difficult for marketers ...
  Collaboration, Content, Creativity, Marketing Strategy, Social Media
• Tactics for Engaging Email Subscribers: Five Companies Getting It RightKara Trivunovic
  What's the use in crafting clever emails if they get relegated to the bulk folder? Engagement rates will determine whether or not your emails will make it to the inbox. ...
  Creativity, Customer Engagement, Email Marketing, Web Analytics
• An Easy Way to Generate In-House Copy From Non-Writers
  A successful search strategy relies on strong content marketing—and that means recruiting your company's experts to write articles, blog posts and white papers."For some of us writerly types, content comes ...
  Collaboration, Content, Creativity, Search Engine Marketing
• How a CMS Can Help Your SEO EffortsDave Ross
  A content management system is not a search engine optimization (SEO) magic bullet, but it can make the SEO job less painful. Learn how today's tools make it easy to ...
  Content, Creativity, CRM, SEO
• Some Secrets of Successful PresentationsCatherine M. Wolfe
  Many people detest making presentations. Such angst is unfortunate, because with preparation and practice, delivering presentations can be a great way to advance a career and positively promote a company's ...
  Content, Creativity, Marketing Tips, Public Speaking
• What Your Company Can Learn from This Parking Garage
  "If there's one message I have stressed more than any other over the last few years," writes Bill Taylor at Harvard Business Online, "it is that it is not good ...
  Creativity, Small Business
• Put Content in Unexpected Places: QR Shopping, Social Vending
  Home Depot recently partnered with Scanbuy to bring QR codes to its products. If you read us regularly, you know how QR codes can help a business and how users ...
  Content, Creativity, Customer Engagement, Smartphones, Social Media
• Four Steps to Becoming a Social Business
  Edelman's David Armano, an expert in idea conceptualization, has put together a chart that lets you graph your progress as a social media high-flyer in four steps: crawling, walking, running ...
  Collaboration, Creativity, Management, Social Business, Social Media
• Six Social Media Archetypes and How to Reach Them
  Studies often classify us into demographics, psychographics or—more recently—by our "online influence" scores. The real question for today's social-savvy marketers is, What makes us connect and share in our digital ...
  Creativity, Demographics, Digital Marketing, Social Media
• Is Social Media a Waste of Time and Money for B2B?Glenn Gow
  Though no one can deny the explosive popularity of social media, some hard-core justifications for its B2B use have yet to be laid out. Consider these four points before leaving ...
  B2B Marketing, Collaboration, Creativity, Metrics, Social Media
• Four Facets of Strategic StorytellingBill Baker
  The corporate community has recently recognized the potency of using storytelling strategically—to position brands, transform business, and engage and align employees. Here are four distinguishing facets of strategic storytelling that'll ...
  Advertising, Brand Awareness, Brand Positioning, Creativity, Customer Engagement, Marketing Tips, Social Media
• Three Ways to Use the iPad as a B2B Sales Tool
  "The iPad 2 is here and Apple apps are hotter than ever," writes Tom Ballew in a post at the B2B Insights Blog. "Now B2B marketers are starting to want ...
  B2B Marketing, Consumer Electronics, Creativity, Lead Generation, Sales
• Despicable Them: Rising Above a Rotten ReputationKimberly Smith
  Guilty by association. That's a tough place to start when trying to launch a new brand. Learn how AIA, the nation's largest and oldest network of bail bond agents, rose ...
  Brand Equity, Case Studies, Content, Creativity, Keywords, Reputation Management, SEO, Social Media