Creativity

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• Let's Move It, People!
  It's a question that haunts B2B product retailers when sales are down: "How do we move this excess inventory?" Cutting prices, offering two-for-one deals, or announcing blow-out sales to regular ...
  B2B Marketing, Creativity, Sales
• How to Be Heard When Everyone's Talking?
  The rise of blogging and other social media has created millions of conversations worldwide whose volume and reach both impress, and dismay, the marketer. How to be heard above the ...
  Blogging, Blogging Policy, Community, Creativity, Marketing Strategy
• Las Vegas or Bust
  You might travel to tradeshows around the country, but have you ever considered the marketing potential of the journey itself? Consider how Griffin Technology, a maker of iPod accessories, has ...
  Creativity, Small Business, Social Media
• Back off or I'll Buy These
  We've all done it: let out a groan when entering a grocery store packed with people. Ugh. But did we ever consider how a crowded shopping situation might affect our ...
  Creativity, Customer Behavior, Marketing Tips
• Dial M for Mobile Search
  According to research from SEMPO, more than 64 million US wireless subscribers surfed the mobile Internet in May 2009—almost twice as many as in the previous year. That accounts for ...
  Creativity, Mobile Marketing, Search Engine Marketing
• 10 Best and Worst Internet Company Names of the DecadeLaurel Sutton
  Like the internet phenoms they trumpeted, Internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and, occasionally, brilliant. Here are ...
  Branding, Creativity, Marketing Tips, Naming
• See Me During Office Hours
  During the recession, you've actively adjusted your message to address the needs and concerns of customers and prospects. But have you assuaged the fears of worried employees with similar gusto? If ...
  Creativity, Management, Recession
• How to Capture Your Company's Essence in 15 WordsKathryn Roy
  As a B2B company, you may never air a 15-second message on NPR. But distilling your company description to its essence is a powerful goal. It will force you to ...
  Advertising, B2B Marketing, Creativity, Positioning, Press Releases
• Sales: Strategic Calling to Find Hidden Opportunities in Your Current AccountsKen Valla
  What growth strategy is your sales organization pursuing as the economy begins to show signs of recovery? As the business climate improves, so do the opportunities for shifting from survival ...
  Creativity, Customer Engagement, Marketing Strategy, Sales
• Your Moustache Makes a Good Point
  Ever heard of Movember? It's a movement of men who shave their faces at the beginning of November and spend the rest of the month growing a saucy moustache, which they ...
  Brand Awareness, Creativity, Social Media
• The Notorious CEO
  When rapper Biggie Smalls released "Ten Crack Commandments," he intended his lyrical advice for entrepreneurs who operate in a niche—and entirely illegal—industry. "The track is meant to be a crash-course ...
  Creativity, Humor, Small Business
• At the Crossroads
  You need to fill an open position on your marketing team, and you've lined up interviews for the most promising candidates. But in this economy—with so many people competing for ...
  Career Management, Creativity, Recession
• You Stupid Donkey!
  Celebrity chef Gordon Ramsay has built a reality-television empire with his abrasive style, ready arsenal of barbed insults and propensity for four-letter words. It all adds up to great television. ...
  Creativity, Marketing Tips, Small Business
• Must You Always Play It Safe?
  Peruse the blogosphere for email marketing guidance, and you'll discover a number of seemingly inviolate dictums—rules that must not be broken if you aspire to a successful email program. But ...
  Copywriting, Creativity, Email Marketing, Testing
• Joking Your Way off the Hot Seat
  One way or another, the story was going to get out: a late-night talk show host, his rumored affairs with staff members and an alleged extortionist who wanted $2 million ...
  Creativity, Humor, Marketing Inspiration, Word-of-Mouth
• You Spent How Much on Lunch?
  Prices on the lunch menu at Maloney & Porcelli are typical of restaurants in its segment: You can start with appetizers like the $14 tuna-and-avocado tartare or the $20 crab ...
  Creativity, Humor, Marketing Inspiration, Pricing, Recession
• Don't Forget Those News Guys
  Last month, we offered a bunch of options for optimizing your local search advertising. Well, here's a way to extend your local search marketing options even further: through your good-old ...
  Creativity, Local Marketing, Search Engine Marketing, Thought Leadership
• Shake It Up, Baby
  Based on the premise that data's no fun (and no use!) without insight, BrandZ has launched BrandZ 100, an iPhone app that takes its annual Top 100 Brands Report and ...
  Creativity, Market Research, Mobile Marketing, Smartphones
• Don't Hate the Playa
  Companies in the high-end service industry often do much more than turn a blind eye to the extramarital escapades of their guests. "[T]he owners and managers of the world's most ...
  Creativity, Customer Behavior, Customer Experience, Small Business
• Enjoy Some Good Holiday Cheese
  As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season—the Monster Mash JibJab "sendable." The ...
  Creativity, Customer Engagement, Humor, Interactive Marketing, Social Media