Creativity

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• So, the Recession Is a Good Thing?
  While acknowledging the damage this recession has done to the personal and professional lives of so many people, Freddie Laker also argues that our dark economic cloud has brought with ...
  Creativity, Customer Service, Marketing Smarter, Metrics, Recession
• D0n't Do T.his
  If you visit political blogs, you may have noticed that some bloggers try to outsmart content filters that flag incendiary words by substituting numbers and symbols for letters (e.g., pr0p@ganda), ...
  Creativity, Email Marketing, Spam, Writing
• You Lie!
  A recent viral video opens on a pretty blonde, who sits at her desk while cradling an infant son. "Hi, my name is Karen and I'm from Denmark," she says. ...
  Creativity, Marketing Inspiration, Videos
• Kanye, Jon & Kate: Tops for Halloween
  Kanye West and Jon & Kate Gosselin topped the list in a survey of likely Halloween costume choices this year based on a celebrity mistake. Jon & Kate also swept ...
  Brand Positioning, Creativity, Survey Data
• It's All in the Presentation
  At this time of year, food merchants—from purveyors of gourmet treats to large-scale grocers—are focused on one goal: getting customers to add more items to their shopping carts. 'Tis the ...
  Creativity, Customer Behavior, Marketing Tips
• Cheer-in the Holidays!
  "The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us," says Karen Talavera in an article at MarketingProfs. ...
  Creativity, E-Commerce, Email Marketing, Websites
• Three Strategies for Inspired Holiday Email in Tough TimesKaren Talavera
  The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us, even though we're barely past the back-to-school rush. Already, ...
  Creativity, Customer Relationships, E-Commerce, Email Marketing, Marketing Tips, Recession
• Your Website's Missing IngredientJerry Bader
  When websites fail, most often it's because they do not function effectively as your primary communication tool. The Web is overcrowded with options, and unless you're prepared to deliver a ...
  Creativity, Customer Engagement, Marketing Smarter, Videos, Website Design, Websites
• Try an Event-Driven Email
  In a post at the Email Wars blog, Dylan Boyd praises a recent message from Banana Republic. The minimalist email used simple text on an all-black background to announce an ...
  Creativity, Email Campaigns, Email Marketing
• Peripheral Vision
  If we were to ask you to describe your competition, you'd probably talk about companies that do exactly what you do. The owner of an Indian restaurant will discuss other ...
  Creativity, Customer Acquisition, Customer Retention, Small Business
• Wow, They Go on Forever!
  Last week, we explored how merchants offering fewer product selections this holiday season may want to stress the quality of their selections to keep customers interested. Now comes interesting ...
  Creativity, Customer Behavior, Market Research
• Daft Punk Plays Here
  It's not just the recession; the digital revolution has wreaked havoc on traditional music retailers, who can rarely match online juggernauts like iTunes or eMusic on price or convenience. "As ...
  Community, Creativity, Customer Engagement, Recession
• 3-2-1 Blast Off!
  If you read many email marketing blogs, you've probably noticed their authors tend to hate the word "blast." Scott Cohen is no exception, and—in a post called "The Naughtiest Word ...
  Blogging, Creativity, Email Marketing
• That Looks, Sounds, Feels, Smells, Tastes Nice!
  "If you want your B2B lead-generation campaigns to be as successful as possible, you need your ... messages to break through the clutter, get your prospects' attention and provide them ...
  B2B Marketing, Creativity, Customer Engagement, Lead Generation, Sales
• Color Me Beautiful
  If we asked you to name the company associated with the term "Big Blue" you'd probably reply "IBM" without a moment's hesitation. And in an article at MarketingProfs, William Arruda ...
  Branding, Creativity, Marketing Tips, Small Business
• Spooky, Yes, but It Works
  In a recent post at ClearAction's Customer Experience Optimization blog, Lynn Hunsaker cites a troubling stat from Accenture's Delivering on the Promise study. Though 75% of surveyed executives viewed their ...
  Creativity, Customer Behavior, Customer-Centric, Customer Service, Surveys
• Social Media Reality-CheckBrandon Walsh
  Is the social-media explosion a "big bang" that's creating a whole new brand-communications paradigm, or is it part of an ongoing evolution whereby focused brand-building principles are not only still ...
  Branding, Collaboration, Creativity, Social Media
• Firm Sells Facebook Friends to Advertisers
  Need a friend? Brisbane-based uSocial will find thousands of them on Facebook for you—at a price.
  Community, Creativity, Facebook, Social Networking
• Tried-and-True or Just Plain Blah?
  Everywhere we look, ever since we can remember, we see that price ending: .99. But does using this just-below-a-round-number pricing system always produce optimum results for merchants? Might other pricing ...
  Creativity, Customer Behavior, Marketing Tips, Pricing
• Adobe to Buy Omniture for $1.8 Billion
  Adobe will buy Web analytics firm Omniture in a move to enable Adobe customers to better measure and monetize their digital assets, said Adobe.
  Brand Positioning, Creativity, Marketing Strategy