Creativity

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• How to Change When It's 'Change or Die'
  In a post at Harvard Business Online, Bill Taylor reflects on the influential article "Change or Die," published five years ago by Fast Company. "It was a bracing reminder of ...
  Creativity, Marketing Smarter, Small Business
• Protect Profitability: Start Each Day With a Mission Statement
  "Many business owners have dutifully written their vision and mission statements, working hard to craft statements with impact and importance," writes Marla Tabaka at Inc. "But what happens to those ...
  Creativity, Small Business, Vision Statements
• Four Web Coding Practices to Maximize Marketing ROIRyan Frederick
  Lost user confidence is but one cost of sloppy code. Attempts to fix it can rack up thousands of dollars in consultant fees. And poorly coded Web assets can hinder ...
  Creativity, ROI, SEO, Websites
• How Jimmy Choo Boosted Its Brand With CatchaChoo
  From April to June, luxury shoe vendor Jimmy Choo leapt into tennis-shoe production and social media with a splash: It dreamed up CatchaChoo, a "trainer hunt" that united the real ...
  Brand Positioning, Community, Creativity, Social Media
• Three Brilliant Lessons From Gilt.com
  "To say that Gilt.com is on fire may be something of [an] understatement," says Rohit Bhargava at the Influential Marketing Blog. "The site, which features daily special sales of luxury ...
  Creativity, E-Commerce, Small Business, Web Content
• Twitter-Based Customer Service: How Best Buy Gets It Right
  In a minor stroke of genius, Best Buy created @Twelpforce, a Twitter-based means to pose tech questions and get answers in real time. Today, Twelpforce is more than 28,000 followers strong. ...
  Creativity, Customer Service, Social Media, Twitter
• How to Identify and Avoid This Survey-Questionnaire Design Problem: Mixed-Mode ScalesCarey V. Azzara
  Data from mixed-mode questions are hard, if not impossible, to interpret accurately. But such flawed survey questions abound, perhaps because at first blush they seem entirely workable. Here's why they're ...
  Creativity, Feedback, Marketing Tips, Research, Surveys, Writing
• Five New Branding Lessons From Lady Gaga
  It's Lady Gaga lesson-time again. After all, she is a marketer who consistently goes viral. And her results ring loud: Gaga's the first artist to hit 1 billion YouTube views. ...
  Branding, Creativity, Social Media, Word-of-Mouth, YouTube
• Tips for Creating Traffic-Stopping Tradeshow BoothsStephanie Janard
  If you've ever manned a tradeshow booth, you're familiar with that sense of urgency to bring back home a stack of qualified leads. And, with so many other exhibitors vying ...
  Creativity, Marketing Tips, Tradeshows/Events
• Use a Food App to Hawk a Product Line. Why Not?
  We love photographing food—local gems we hope to immortalize and share. Now there's an app for that! Inspired by Foursquare, Foodspotting lets users snap pictures of food and share the name ...
  Creativity, Mobile Marketing, Smartphones
• Old Spice Guy's Viral Coup: How He Did It
  From July 13 to 14, "Old Spice Guy" (towel-clad spokesman Isaiah Mustafah) responded to users' Old Spice references at YouTube. Short YouTube video clips featured OSG charming users with witty repartee. ...
  Creativity, Social Media, YouTube
• Three Ways to Tell a Compelling Story With Your Numbers
  "Numbers are the universal language of business," writes Bill Taylor at the Harvard Business Review. "We use them to … win approval for product introductions, to make the case for ...
  Creativity, Marketing Analytics, Measurement
• Marketing Lesson From the Grateful Dead: Loosen Up Your BrandDavid Meerman Scott, Brian Halligan
  The Grateful Dead teaches us to show our brand's playfulness and to trust that our customers will recognize our brand even if it looks a little "different." By loosening up ...
  Branding, Creativity, Google, Logos, Marketing Smarter
• When Competing With Your Own Customers Is OK—Vibram FiveFingers and Eigen ValuesStephen Denny
  Eigen values are what marketers use when we're doing our best work. Once we view everything that our brand does through the prism of eigen-value standards, it changes how ...
  Brand Positioning, Branding, Case Studies, Collaboration, Creativity, Marketing Smarter
• Strategies for Keeping a Positive Outlook
  People kept asking consultant Tom Peters how they should cope with the negative effects of the economic downturn. He responded with a free, downloadable list of action points offered at ...
  Creativity, Humor, Recession
• Two Key Ways Email Can Boost Results in Other Channels
  "[O]nce you've created a regular email-communications program, or developed your smart auto-responders, are you remembering to strategically use email to strengthen and encourage relationships with your list members in other ...
  Creativity, Customer Relationships, Email Marketing
• A Four-Part Plan for Harmonious Customer Service
  "I've recently come across a communication and knowledge management model called DIKW that is about how we act at our jobs," writes Paul Williams at the MarketingProfs Daily Fix blog. ...
  Creativity, Management, Marketing Analytics
• Why Do People Write Like That? (And How You Can Avoid Doing the Same)Ernest Nicastro
  Those who write in corporatese love a paradigm, whether it's new, shifting, or otherwise. And they would never think of simply using something when they can leverage it. But there's ...
  Creativity, Web Content, Websites, Writing
• Boost Customer Service With a Little Digital Magic
  Ever wanted to share a snowman in springtime, send a love letter to a stranger—or surprise a loyal customer with a gift message? Get a load of Layar, which puts the ...
  Creativity, Mobile Marketing, New Media, Smartphones
• Email Marketing for 'Dads and Grads' SeasonWendy Lowe
  To some, June means the official start of those lazy days of summer. To many retailers, though, June is a busy month, because it's when they pick up extra revenue ...
  Creativity, Email Campaigns, Email Marketing, Marketing Tips