CRM

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• Mind the GapTom Barnes
  our CFO is skeptical of your marketing initiatives because he sees them as the riskiest thing your company does.
  CRM, Customer Relationships, Measurement, Targeting, Testing
• A Customer Retention Program PrimerRo King
  Here's an comprehensive primer on the various types of customer retention programs. You want to retain your customers, don't you? Then don't miss this one.
  CRM, Customer-Centric, Customer Engagement, Customer Retention, Metrics, Targeting, Testing
• Asking the Right QuestionStephen Shaw
  Every business should have a litmus test that separates the truly loyal customers from those who are neutral or disaffected.
  Brand Equity, CRM, Customer Relationships, Customer Retention, Metrics, Segmentation, Targeting
• Why CRM Wastes Customers’ TimeMitch McCasland
  ome managers seek out and grab on to the latest business buzzword like a kid on a cupcake. Of late, the fashionable management buzzword has been CRM.
  CRM, Email Subject Lines, Measurement, Metrics, Segmentation, Value Propositions
• CRM And Lessons LearnedStephen Shaw
  After two years of deep slumber, the CRM market is about to re-awaken. What have we learned from the past few years? How can those lessons be applied going forward?
  CRM, Customer Engagement, Customer Relationships, Customer Retention
• Ten Fundamentals That Matter More Than a Big BudgetChristopher Kenton
  This economic "rinse cycle" offers an opportunity to shore up your organization's fundamental strengths. Happily, for anyone responsible for a budget, pursuing the fundamentals doesn’t require cash as much as ...
  Channel Marketing, CRM, Customer Engagement, Economic Crisis, Email Lists, Marketing Tips, Newsletters, White Papers
• Report from the CRM Expo: Strategy First, Technology SecondJeremy Epstein
  There was a bit of disconnect between what was happening on the vendor floor and what was happening at the podium at the CRM Expo in NYC last month.
  Advertising, CRM, Tradeshows/Events
• Why Breaking the Rules will be the Next Lesson of CRMMatthew Wright
  The Rules" is a controversial US book detailing how to ensnare a husband by employing a strict code of conduct. Coincidentally, the guide provides an inadvertent object lesson for businesses ...
  CRM, Customer Relationships, Segmentation, Targeting
• The True Value of Loyalty ProgramsMichael Shostak
  What's the value of loyalty programs – both to consumers and to the issuers of the cards?
  Brand Loyalty, CRM, Customer Retention, Customer Service, Targeting, Value Propositions
• Marketing in Troubled Times – Part IGuy Smith
  The party is over. The gluttonous technology buyers of the '90s are on strict diets and are not stopping by our candy stores anymore. Selling technology will require nothing less ...
  Creativity, CRM, Customer Engagement, Economic Crisis, High-Tech Marketing, Sales, Thought Leadership
• The Trouble with SegmentationStephen Shaw
  Segmentation is supposed to be the cornerstone of CRM. The problem is...it doesn't go far enough.
  CRM, Direct Marketing, Market Research, Measurement, Segmentation, Targeting
• The Meaning of SuccessStephen Shaw
  Marketing decisions are often made out of habit, or are based on blind faith or boredom. Success is often equally fuzzy. Why bother asking for success if you don't know ...
  Brand Equity, CRM, Customer Relationships, Market Research, Measurement
• Take a Stand George Anagnos
  Take a look at one possible future of trade shows. Why it's even available today (in case your current exhibition organizer doesn't satisfy your needs).
  B2B Marketing, CRM, Lead Generation, New Media, Online Marketing, Tradeshows/Events
• Yo! It's MRC, Not CRM!
  Before using CRM (Customer Relationship Management software), you first need to really understand your customers. Read what the Grok says and then follow it up with our articles on ...
  CRM, Customer Experience, Customer Relationships, Customer Satisfaction, Customer Service, E-Commerce
• Customer Loyalty is UnderwaterAllen Weiss
  E-tailers don't seem to be creating close relationships with customers, according to a new study by the Gartner Group. Could it be because of a lack of close relationships ...
  CRM, Customer Experience, Customer Relationships, E-Commerce