CRM

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• The 10 Most Popular CRM ProductsAyaz Nanji
  What are the most popular sales and marketing customer relationship management (CRM) software products on the market?
  CRM, Customer Relationships, Research Summaries, Sales, Technology
• Four Tips for Marketing Live Events in the Era of SMACKristina Wallender
  Four technologies are driving live-event marketering: social, mobile, analytics, and the Cloud (SMAC), providing new ways to know your fans, reach them at the right time via the right channel, ...
  Advertising, CRM, Customer Engagement, Customer Relationships, Email Marketing, Marketing Automation, Mobile Marketing, Social Analytics, Social Media, Technology, Tradeshows/Events, Web Analytics
• How Businesses Choose and Use CRM SoftwareAyaz Nanji
  The most important factors that influence the purchase of customer relationship management (CRM) software are functionality and ease of use, according to a recent report from Capterra.
  CRM, Customer Behavior, Customer Relationships, Research Summaries, Sales and Advertising
• Put the 'Person' in Personalization in Five StepsRoz Lemieux
  How can you effectively deliver personalized communications to a consumer base of thousands or even millions of customers and prospects? These five steps can help.
  Advertising, CRM, Customer Acquisition, Customer Insight, Data, Email, Marketing Automation, Marketing Strategy, Personalization, Retail Marketing, Segmentation, Social Analytics, Social Listening, Social Media, Targeting
• How to Track Your Tradeshow ROIPeter Symonds
  From renting floor space to designing and building your booth, tradeshow costs can quickly add up—into a five-figure sum. Which is why it's essential to also measure how much you ...
  Conferences, CRM, Customer Acquisition, Measurement, Metrics, ROI, Sales, Tradeshows/Events
• Planning Your Marketing? Don't Forget These FundamentalsSusan Solomon
  Your marketing plan (and accompanying budget) defines the body of work you carry with you for at least 12 months—everything you do on the job. And, if you do it ...
  Brand Positioning, Content Marketing, CRM, Marketing Automation, Marketing Planning, Marketing Plans, Marketing Strategy, Strategy
• Marketing Technology Landscape Doubles to 1,876 Companies [Infographic]Scott Brinker
  The marketing technology environment is expanding at a whopping rate. To get an idea of its growth and vastness, check out this just-released marketing technology landscape infographic.
  CRM, High-Tech Marketing, Marketing Automation, Technology
• 2015 Will Be the Year of Video MarketingTyler Lessard
  Facts tell, but stories sell. And there is no better medium than video for storytelling. Here's what to expect from video marketing in 2015.
  Content, Content Marketing, CRM, Inbound Marketing, Lead Generation, Marketing Automation, Marketing Strategy, Metrics, Videos, YouTube
• The Top CRM Software SystemsAyaz Nanji
  Salesforce and Microsoft Dynamics are the highest-rated customer relationship management (CRM) systems, according to a recent report from G2 Crowd.
  CRM, Customer Behavior, Marketing Automation, Marketing Strategy, Research Summaries
• Five Quick Tips for Marketing Automation SuccessKim Ann King
  Having just completed a 60-day marketing automation implementation process, I want to share some lessons learned.
  Collaboration, CRM, Email Marketing, Marketing Automation, Marketing Operations, Marketing Strategy, Marketing Tips, Sales
• Hyper-Personalization? Forget the 'Hyper' and Just Be PersonalJustin Gray
  Hyper-personalization is the latest buzzword—as if it's no longer enough to be personal... you have to add some hyperbole to it. What you really need to do is engage in ...
  Content, Content Marketing, CRM, Customer Behavior, Customer Insight, Customer Relationships, Inbound Marketing, Marketing Automation, Personalization, Personas, Sales
• Today's Marketing Technology Landscape [Infographic]Verónica Jarski
  Want to know more about the vast arrays of software available to marketers today? Check out this infographic featuring 947 companies placed into 43 categories across six classes.
  CRM, Digital Marketing, High-Tech Marketing, Marketing Tips, Technology
• Five Days to a More Focused CRM StrategyAnita Holley
  Time is not just money, it's a factor in the efficiency of your CRM strategy. Here are five ways you can have a more productive day with your CRM—one for ...
  Career Management, CRM, Customer Relationships, Lead Generation, Marketing Automation, Sales, Social Media
• Five Steps to Highly Effective Social-Mobile CampaignsAndy Lombard
  As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: They want to buy. You want to sell. But how do you make the connection ...
  CRM, Customer Engagement, Customer Insight, Engagement, Mobile Marketing, Smartphones, Social Media, Web Browsers
• Work Smarter, Not Harder, With Marketing AutomationAdam Blitzer
  Whether you're completely new to marketing automation or already approaching pro status, there are several things you can and should be doing. Here are a few ways to integrate and ...
  CRM, Customer Acquisition, Customer Relationships, Email, Email Marketing, Lead Generation, Marketing Analytics, Marketing Automation, Personalization, Social Media, Web Analytics
• Four Foundational Elements of Marketing Analytics SuccessMark Emond
  A lot of marketing organizations today think that they are on the path to greater insight because they now have analytics technology. The reality is that it takes a significant ...
  CRM, Customer Acquisition, Customer Insight, Data, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Operations, Measurement, Metrics, Sales, Sales and Advertising, Strategy
• B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't MissVince Stuntebeck, Trevor Jones
  The retail industry has recognized that critical events in customers' lives can shift loyalties, or serve as opportunities to retain or upsell via event-driven marketing. That approach can also work ...
  B2B Marketing, Business Intelligence, CRM, Customer Acquisition, Customer Behavior, Customer Insight, Customer Relationships, Customer Retention, Marketing Strategy, Measurement, Product Marketing, Research, Sales, Testing
• Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Question 6)Sid Smith
  Do you need a customer relationship management system to do lead nurturing? The short answer: A good CRM system is critical for getting all the value possible from your lead ...
  CRM, Customer Acquisition, Customer Engagement, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Automation, Sales
• Keeping Loyal Customers Loyal
  "The long-term goal for most marketers out there is to gain customers and successfully keep them coming back for more," writes Kristen Gregory at the Bronto blog. So how do ...
  CRM, Customer Loyalty, Email Campaigns
• Social Media Is Not Social CRM, but It Can Be With These Five StepsPatrick Dorsey
  Social media success is not just about gaining followers or "Likes." You need to track how many followers buy your products or subscribe to your services. Learn five steps to ...
  CRM, Customer Relationships, Social Media