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• Marketing Technology: Navigating the Shift From All-in-One to Best-of-Breed SolutionsJason VandeBoom
  Selecting the right marketing tech stack can be overwhelming. All-in-one solutions are enticing, but sometimes individual tools that solve specific challenges are more useful. Here are three considerations for choosing ...
  CRM, Technology
• Are You an Empowered Marketer? Here's How You Can Be.
  Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, and give you the information you need to be more ...
  B2C, Career Management, CRM, Marketing Strategy, Segmentation, Technology
• How to Maximize the Benefits of Live-Marketing Events [Infographic]Laura Forer
  Live marketing experiences can help brands stand out in a very crowded, very noisy marketplace. Read on to discover how the right mind-set, skill set, and tool set can help ...
  CRM, Customer Communications, Customer Experience, Customer Satisfaction, ROI, Technology
• The Three Crucial Steps to Building a Modern Marketing StackDoug Bewsher
  Marketers can no longer afford to view technology as a "nice to have." In 2018 and beyond, our performance will rely in great part on our martech stacks. Those without ...
  CRM, Marketing Automation, Marketing Operations, Marketing Strategy, Technology
• Why Marketers Should Care About Identity Resolution: Your Customers Have Many Faces
  What exactly is identity resolution, and why does it matter to you as a B2C marketer? It may sound outrageous, but your company's most loyal customers have, on average, six ...
  B2C, CRM, Customer Relationships, Data, E-Commerce, Marketing Strategy, Multichannel Marketing, Personalization
• Personalize Your Marketing With Deeper Customer Segmentation
  Personalization. It's all the rage in e-commerce marketing. But the needed level of personalization isn't easy to achieve. The only way to get close is continual segmentation so that you ...
  CRM, E-Commerce, Personalization, Segmentation
• The Importance of a Well-Rounded Marketing Technology Stack
  The right marketing technology stack is key to understanding your buyers and meeting their needs. But there is no standard, one-size-fits-all marketing technology stack that will work for every organization.
  CRM, Marketing Automation, Marketing Strategy, Sales, Technology
• Turnkey Marketing Clouds Fall Short, Here's How You Can Build Your OwnSean Schroeder
  Multichannel automation, content personalization, social sharing tools, analytics... a marketing Cloud makes it possible to juggle the numerous tools necessary for today's marketing. But do you get a turnkey solution, ...
  CRM, Management, Marketing Automation, Marketing Operations, Marketing Strategy, Technology
• E-Commerce Technology: Why Your ESP Is Not Enough, and What You Need Instead
  Most e-commerce businesses are still being run on email service providers (ESPs) and a patchwork of point solutions, leading to disconnected marketing, fragmented customer experiences, and no way for marketers ...
  B2C, CRM, Customer Acquisition, Customer Relationships, Customer Retention, E-Commerce, Marketing Automation, Marketing Strategy, Retail Marketing
• Three Ways to Bring a Human Touch to B2B MarketingMark Ripley
  Combining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics ...
  B2B Marketing, CRM, Customer Communications, Customer Relationships, Data, Research, Sales, Social Listening, Social Media
• Five Ways to Gain Customer Insight: A Guide for MarketersSteve Hartert
  Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth ...
  CRM, Customer Evangelists, Customer Insight, Customer Loyalty, Customer Relationships, Customer Service, Market Research, Multichannel Marketing, Research, Social Listening, Social Media
• Multiple Support Channels? Streamline Customer Communication!Nikhil Hasija
  Today's customers use multiple channels to reach out to brands and expect support to be immediate and precise. That expectation can be daunting for many companies.
  CRM, Customer Behavior, Customer Communications, Data, Marketing Challenges
• How Quickly Does B2B CRM Contact Data Become Outdated?Ayaz Nanji
  Some 7.5% of essential contact information in B2B sales databases become outdated within three months, according to recent research from Radius.
  B2B Marketing, CRM, Data, Research Summaries, Sales, Sales and Advertising
• The 20 Most User-Friendly Sales CRM Tools [Infographic]Ayaz Nanji
  Teamgate is the most user-friendly customer relationship management (CRM) software platform for salespeople, according to recent research from Capterra.
  CRM, Research Summaries, Sales, Technology
• Marketing Agencies' Favorite Digital Tools and ServicesAyaz Nanji
  Which social media monitoring/automation tools, CRM platforms, SEO/SEM tools, and email services are used most by marketing and advertising agencies?
  CRM, Digital Marketing, Email, Email Marketing, Research Summaries, Search Engine Marketing, Social Media, Social Networking, Survey Data, Technology
• A Content Strategy Leader's Road Map for Success in 2016 (and Beyond)Alyssa Drury
  Content marketing is a high priority for many organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed.
  B2B Marketing, Brand Awareness, Content, Content Marketing, Content Strategy, CRM, Marketing Automation, Marketing Strategy, Presentations, Print Collateral, Sales, Web Content
• Marketing Video: Make Sales and Marketing a Power CoupleBen Lemmers
  When Marketing and Sales can move beyond their differences and become a power couple, they have the ability to optimize their value and synchronize their efforts. And the company wins.
  Collaboration, CRM, Data, Lead Generation, Marketing Automation, Marketing Operations, Sales
• Four Practical Segmentation Tips for B2B MarketersEd King
  Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment.
  CRM, Customer Acquisition, Customer Relationships, Lead Generation, Marketing Automation, Personas, Sales, Segmentation, Targeting
• Five CRM Systems Your Salespeople Will Actually Use (Article 2 of 2)Luke Wallace
  These five CRM systems offer an optimal combination of the features and functions salespeople want most in CRM software.
  CRM, Customer Relationships, Lead Generation, Marketing Automation, Sales, Technology
• Five CRM Systems Your Salespeople Will Actually Use (Article 1 of 2)Luke Wallace
  Most salespeople don't like using CRM systems. They'd much rather be talking with prospects than learning difficult software and entering volumes of data. In article 1, we discuss what salespeople ...
  CRM, Customer Relationships, Lead Generation, Lead Nurturing, Sales, Technology