CRM

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• Don't Introduce Yourself to a Customer You've Already Met
  How is an existing customer supposed to feel when you send a form letter inviting her to sample your product or service and become a new customer? According to Allison ...
  CRM, Customer Engagement, Customer Relationships
• Get 'Em While They're Hot: Six Ways to Maximize Lead ConversionSammy James
  Are you increasing your inbound leads? What happens once you get them? Without successful conversion, leads are essentially useless. Here are six steps that'll immediately increase your lead-conversion rates.
  CRM, Email Marketing, Lead Generation, Lead Nurturing, Sales
• Lead Nurturing: What Can It Do For You? [Slide Show]Elle Woulfe
  Marketing automation facilitates real-time, one-to-one conversations with prospects based on their actions. But before you automate, be sure to tackle these four elements to maximize your lead-nurturing efforts.
  B2B Marketing, CRM, Lead Nurturing
• How a CMS Can Help Your SEO EffortsDave Ross
  A content management system is not a search engine optimization (SEO) magic bullet, but it can make the SEO job less painful. Learn how today's tools make it easy to ...
  Content, Creativity, CRM, SEO
• The Power of Customer FeedbackCarolyn Hall
  Don't keep your marketing insight languishing in a silo, away from your core business processes. The technology exists to generate real business value from this often-untapped information, so take advantage ...
  Collaboration, CRM, Customer Engagement, Customer Experience, Personalization
• How Vulnerable Are You to Customer Defection?Laura Patterson
  Our job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships.
  CRM, Customer Acquisition, Customer Loyalty, Customer Relationships, Marketing Tips, Measurement, Segmentation, Targeting
• Social CRM: Measuring Relationships (the Wrong Way, and the Right Way)Sean Howard
  If you've invested a lot in social media, you hopefully have a growing number of people talking about you. If so, who are they? Which ones are driving the conversation? ...
  CRM, Customer Relationships, Marketing Tips, Measurement, Social Media
• 5 Things to Know Before Buying Marketing AutomationCarlos Hidalgo
  MarketingProfs blogger Carlos Hidalgo shares his five tips of what to keep in mind before you buy marketing automation.
  Content, CRM
• Four Tips for Making Chatter Into a CRM Power Tool
  Salesforce.com has released a beta of Salesforce Chatter, its "real-time collaboration cloud" that offers sales teams "a brand-new way to collaborate with people at work." So what exactly does Chatter ...
  B2B Marketing, CRM, Sales
• Customer Experience: Health Care by DesignPaul Barsch
  MarketingProfs blogger Paul Barsch discusses how the health care industry is changing its look.
  Content, CRM
• Tap the Power of Customer FeedbackCarolyn Hall
  In 2010, there is no excuse for keeping your marketing insight languishing in a silo, away from your core business processes. Thanks to today's Web-based technologies, you have an unprecedented ...
  Brand Loyalty, Collaboration, CRM, Customer Engagement, Surveys
• Law and Order Must Prevail
  You have an HR handbook, departmental training materials and documented procedures. But do you have standards and rules for your marketing and sales database? That's the question Lauren Kincke asks ...
  B2B Marketing, CRM, Sales
• Use That CMS for Better CRM
  "Ultra-Web-savvy marketers are doing great experiments with social-networking platforms, community forums, and the like," says AJ Harring in a recent article at MarketingProfs. But there's one hitch: Few of their ...
  CRM, Customer Behavior, Customer Engagement, Websites
• 18 Use Cases That Show Business How to Finally Put Customers FirstJeremiah Owyang
  Over the last six months, I’ve been working closely with Ray Wang, who is well known as an expert in the Customer Relationship Management space. With my focus on social ...
  CRM, Customer Relationships, Social Media
• Re-casting How We Think About B2B Marketing AutomationAdam Needles
  MarketingProfs Daily Fix blogger, Adam Needles, discusses B2B marketing automation.
  Content, CRM, Technology
• Companies Embrace SaaS for CRM
  As companies continue to embrace software-as-a-service (SaaS) for the most strategically critical applications in their businesses, 52% say they are deploying SaaS for customer relationship management (CRM), making it the ...
  CRM, Research Summaries
• The Brave New World of the Engaged WebAJ Harring
  We no longer use the Web just for browsing, we use it for doing: posting videos, creating content, sharing things, and connecting with people and organizations. Welcome to "the Engaged ...
  Collaboration, CRM, Customer Engagement, Customer Experience, Social Media, Web 2.0, Websites
• They Like Us! They Really Like Us!
  Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find ...
  Branding, Community, CRM, Interactive Marketing, Social Media, Twitter
• Case Study: How AAA Went to Where Its Members Needed Help: Social Media SitesErik Bratt
  With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond.
• You've Come a Long Way, Baby
  "The use of mathematics in marketing seems to be one of the hot topics today," begins a post at The DoubleThink blog. "But is it that new? Not really." The ...
  CRM, Marketing Analytics, Measurement