Humanizing the Web With Personalization 2.0: Three Tips to Get StartedJohn Kottcamp
We're not talking "Welcome back John" and certainly not "Dear Valued Customer." Real personalization goes much deeper than that today. Call it Personalization 2.0: it means the delivering the right ...
, Customer Experience
, Customer Loyalty
, Customer Relationships
, Digital Theory
, Marketing Strategy
, Relationship Marketing
, Web Content
Seven Ways to Get Great Customer TestimonialsSue Duris
Engendering trust in your company and understanding what your customers consider great service are vital to getting testimonials from them. Here's how we marketers can make it easy to get ...
Five Questions Marketers Need to Ask Prospective Clients
"The key to being a good consultant of any kind is to ask the right questions," Michael Teitelbaum notes in a recent post at Marketing Trenches.
"I've seen that the ...
Five Social Lessons for Small Business From Big Business
Social may democratize the marketing landscape, but big businesses still have the upper hand in terms of best-practices, simply because they have more resources to devote to new media.
Use Empathetic Marketing to Win Customers
We're living in an age of post-Recessionary caution. "[T]oday, most consumers have to be careful with their spending and only a strongly demonstrated understanding of their feelings and life/business circumstances ...
Four Ways to Deliver Great PR [Slide Show]Christian Gulliksen
Too many PR practitioners choose to ignore editorial etiquette, some going as far as demanding to see an article before it goes to print or offering bribes for positive coverage. ...
Five Ways to Deliver a Great Customer Experience
You might think of customer experience as a synonym for brand positioning or brand experience. But Christine Mauro says it's much, much more. "In reality, customer experience is the result ...
How Well Do You Know Your Customers?
You do just what a good marketer is supposed to do: using research, you create targeted campaigns with relevant messages and excellent value. And yet, your customers don't respond. So ...
Three Tips for Keeping Customers Happy With Stellar Service [Slide Show]Christian Gulliksen
Happy customers are your best customers. They spread the word about you, and give you repeat business. Learn the key traits customer-focused companies possess that keep customers happy—and coming back ...
Five Key Elements of an Effective Online Video [Video]Andy Havard
Welcome to this two-part online video master class on how to make effective online videos and market them on the Web. Today, we'll cover five key elements of an effective ...
We Are More Than Marketers: Integrating a Human-Centric ApproachJeremi Karnell
Do you treat customers and prospects as if they were whole human beings—with hearts, minds, and spirits? You should. Learn six steps that lead to a human-centric approach to marketing.
10 Tips for Producing Tantalizing Business Video ToursCara Barineau
If the term "video tour" makes you think of something you'd find only on a real estate website, think again! Video tours are a great way to market a wide ...
Stop Pushing, Start Engaging: How Marketing Mimics DatingPaolina Milana
Just as in dating, being too pushy or too neglectful when marketing could get you dumped. Learn how to effectively woo prospects into becoming long-term committed customers who stick with ...
The Six Cs of a Customer-Centric Marketing and Sales PipelineLaura Patterson
Customers today are actively engaged buyers, so your approach to the sales and marketing pipeline must evolve. Learn six revised stages for implementing and measuring Marketing's contribution to the pipeline.
Embrace Irrationality: A Human- vs. Customer-Centric Approach to MarketingJeremi Karnell
Are you ready for the new marketing paradigm that's emerging? It's human-centric marketing, an evolution of the current customer-centric approach. And it will change the way we are introduced to ...
Need to Engage and Connect With Prospects and Customers? Marketing Automation to the Rescue (Maybe)Laura Patterson
Think marketing automation platforms are just a way to make your marketing organizations more efficient? Wrong. These systems—if used properly—can do wonders for your interactions with prospects and customers.
Thirty Ideas to Help You Tackle Blogger's BlockAmanda Maksymiw
A corporate blog can be a key component of any marketing strategy. It can help generate leads, demonstrate a customer-centric culture, and engage your audience. Here are 30 ideas for ...
Grow the Bottom Line With Voice of the Customer ResearchLaura Patterson
When executed well, a VoC program can provide insight about customers and what is important to them. Besides the obvious reasons why that's important to know, there are business benefits ...
Best-Practices in Customer-Experience Leadership: Voices From the TopJack Mitchell, Larry Senn, Teresa Laraba
How do customer service champs maintain their loyal following? Three key speakers at this week's annual Customer Experience Leadership conference preview their talks and share best-practices on customer-centric cultures.
Customer Experience Leadership Survival Guide, Part 1Jeanne Bliss
To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Without it, customer experience becomes ...