Customer-Centric

Topics » Articles » Customer-Centric

• Why Mobile Is Driving a New Approach to Data ManagementBrian Deagan
  As the mobile channel continues its rise to prominence among marketers and consumers, the lines between the digital marketing and the physical marketing worlds have become blurred. If mobile is ...
  Customer-Centric, Digital Marketing, Direct Marketing, Marketing Smarter, Mobile Marketing, Segmentation
• Tell Me What You Really Think
  Unless you ask, you'll never know what a customer really thinks about your product or service. "By embracing a customer-feedback program," writes Carolyn Hall at MarketingProfs, "you can gain insight ...
  Collaboration, Customer-Centric, Marketing Analytics
• Spooky, Yes, but It Works
  In a recent post at ClearAction's Customer Experience Optimization blog, Lynn Hunsaker cites a troubling stat from Accenture's Delivering on the Promise study. Though 75% of surveyed executives viewed their ...
  Creativity, Customer Behavior, Customer-Centric, Customer Service, Surveys
• Four Customer-Centricity Best-Practices and Three Customer-Value Metrics for Customer-Relationship SuccessLaura Patterson
  Changes in the way customers receive and process information via social-networking sites, mobile phones, and the Internet, combined with shrinking margins, deteriorating customer loyalty, and increased demand for marketing accountability, ...
  Customer Acquisition, Customer-Centric, Customer Relationships, Customer Retention, Metrics, Social Networking
• The Times They Are A-Changin'—Better Prepare
  There's something in the air. There are small and (dare we say) consistent signs that that the economic crisis has begun to level off. Many companies, while still implementing cost-cutting ...
  Customer-Centric, Customer Relationships, High-Tech Marketing
• Keep Your WOM Roots Healthy
  The dreaded phrase "word-of-mouth" keeps a lot of company execs awake at night. It's that feeling of helplessness: How can any company apply quality assurance to something that is so ...
  Customer Behavior, Customer-Centric, Customer Experience, Management, Word-of-Mouth
• Entrepreneurs Can Change the World
  A video can empower. It can inspire, creating a moment or a feeling that moves you to sally forth and conquer the world. It can leave you feeling capable and ...
  Customer-Centric, Customer Engagement, Customer Relationships, Digital Marketing, Small Business, Videos, YouTube
• Can We Talk?
  Some time ago, we highlighted a MarketingProfs article in which Michael Antman cautioned against making word-of-mouth (WOM) strategies the primary element in your marketing mix. "He raises reasonable points about ...
  Customer-Centric, Customer Experience, Customer Satisfaction, Marketing Strategy, Small Business, Social Media, Word-of-Mouth
• Why Social Media Fails in Today's Marketing EnvironmentLewis Green
  Okay. Now that I have your attention, let me rephrase the title Why all strategies and tactics fail to maximize results in yesterday's and today's marketing environments. It's about the ...
  Content, Customer-Centric, Metrics, Research
• Four Tips for Customer-Centric CopywritingSharon Ernst
  A customer-focused approach to marketing communications applies whether you're a property manager renting out high-end vacation homes in Maine to wealthy residents of NYC, or an international high-tech company providing ...
  Copywriting, Creativity, Customer-Centric, Customer Engagement, Marketing Tips, Targeting
• Customer Reference Programs, Part 2: Changing the Corporate Culture Through Customer FocusWhitney Wood
  Part 1 of this series discussed the evolution of customer reference programs and gave guidance on how to create a program that's a strategic asset to your company. Here, part ...
  Collaboration, Customer-Centric, Customer Engagement, Customer Experience, Referrals
• User Experience: Part of a Much Larger WholeLeigh Duncan-Durst
  Too many consultancies and agencies equate Customer Experience Management (CEM) with User Experience. They are not the same. User Experience is an important part of CEM. But like Experiential Marketing, it's ...
  Collaboration, Customer-Centric, Customer Experience, Website Design, Websites
• Consumer Empowerment Reloaded: Why Your Customers Should Drive Your MarketingPaul Marsden, Martin Oetting
  Mention the words "consumer empowerment" to marketers, and most will shrink away from you like a vampire from light. Conjuring up all sorts of evils, consumer empowerment is considered a ...
  Customer-Centric, Customer Engagement, Customer Relationships, Marketing Inspiration, Measurement, Surveys, Targeting, Voice of the Customer
• Eight Killer Alternatives to Crummy CollateralJonathan Kranz
  Is there a better way to support sales? Is there something you can leave with prospects that's just a bit more memorable—and more effective—than the standard brochure with its forced ...
  Creativity, Customer-Centric, Print Collateral, Thought Leadership, Writing
• Trust Tools for Tough TimesJill Griffin
  Your company needs to show its customers, through both word and deed, that it always acts in their interest.
  Collaboration, Customer Acquisition, Customer-Centric, Customer Experience, Customer Relationships, Lead Nurturing, Sales, Surveys
• A New Perspective on Marketing to WomenAndrea Learned
  If marketing to women is just good marketing, why are so many companies missing the boat?
  Brand Positioning, Customer Advisory Programs, Customer-Centric, Women
• Should You Take Care of Your Customers?Frederic Moraillon
  While the title of this article would make any marketer cringe, it is still common practice to make decisions without the customer in mind… and still be successful.
  Customer-Centric, Customer Experience, Customer Relationships
• The SWOT Team Wonders: What Do Women Want?Hank Stroll, Yvonne Bailey
  his issue’s dilemma asks: How important is it to tailor your marketing approach to women in business? Also this week: How can we develop successful webinars that generate high-quality leads?
  Customer-Centric, Marketing Challenges, Webinars
• Is Your Business Customer-Focused?Maureen McNamara
  If you really want to know how your customers feel about your company, you need ask only one question: “Would you recommend us to your family, friends, and colleagues?”
  Collaboration, Customer-Centric, Management, Referrals, Word-of-Mouth
• Why We Fail at Intimacy: Falling Short at the Promise of Relationship MarketingMatthew Syrett
  One of the promises of interactive marketing has long been its ability to create intimate relationships with our customers. But it has been largely unfulfilled. What are we doing wrong?
  Customer-Centric, Customer Engagement, Customer Relationships, Customer Retention, Interactive Marketing, Measurement, Relationship Marketing