Customer-Centric

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• How to Use Product-Market Fit to Drive Business GrowthLaura Patterson
  The term "product-market fit" may not be familiar to some marketers, but it's fundamental to business growth. Here are five areas marketers should focus on to make sure their brand ...
  Customer-Centric, Market Research, Marketing Strategy, Product Marketing, Strategy
• The No-BS Formula for Customer Service That Doubles as MarketingSteve Hartert
  Your customer service team is either helping you retain customers... or it's helping you lose them. By overcoming these three challenges of customer service, you can give your customers better ...
  Customer-Centric, Customer Experience, Customer Retention, Customer Satisfaction, Customer Service
• Contest Marketing: A Powerful Form of Content MarketingBarry Feldman
  See why contests are so effective for marketing, and follow these eight steps to create a contest that will help you generate leads, collect valuable data, and give your customers ...
  Content, Customer-Centric, Customer Engagement, Customer Loyalty, Marketing Strategy, Marketing Tips
• Customer Relationships in the Age of Technology [Infographic]Laura Forer
  Technology can actually help create meaningful human relationships between brands and customers—when it's used well. See how AI, chatbots, and more can produce better customer experiences and relationships.
  Branding, Customer-Centric, Customer Communications, Customer Engagement, Customer Experience, Customer Service, Technology
• How to Use Webinars to Build Good Customer RelationshipsShane Barker
  Webinars offer a perfect platform to engage and train your B2B customers. See how to make them interactive and offer value to your attendees.
  Content, Customer-Centric, Customer Engagement, Customer Relationships, Webinars
• How to Use Data to Reveal Your Brightest Star CustomersLaura Patterson
  Discovering what drives your top buyers—and applying that info to prospects—can help you get more stellar customers.
  Customer Acquisition, Customer-Centric, Customer Insight, Data, Metrics
• Four Secrets of Marketers Who Become CEOsTerri Maxwell
  There's an elite cadre of CEOs out in the marketplace who have a clear advantage over their counterparts: They have marketing backgrounds. Here's a look at what gives marketing-focused CEOs ...
  Career Management, Chief Marketing Officer, Customer-Centric, Management, Marketing Strategy
• Four B2B Marketing Trends That Will Define 2018Melissa Tatham
  In the new year, a combination of technology advances, organizational cultural shifts, and buyer-behavior changes will push B2B marketing in new directions. Here are four trends that will start to ...
  AI, Customer-Centric, Data, Marketing Strategy
• Five Ways for Marketers to Implement a Customer-Oriented MindsetMichelle Huff
  A customer-oriented mindset is vital for marketing success, helping campaigns resonate with prospects and leading to more sales and greater customer satisfaction. So how can busy marketers implement a customer-oriented ...
  Customer-Centric, Customer Communications, Customer Relationships
• Loyalty, Retention, Relationships: What's Really in It for Your Customers?Tyler Douglas
  In marketing, we talk nostalgically about the "corner store" as the epitome of customer relationships. But that Norman Rockwell version of customer loyalty is dead. Which is why we need ...
  B2C, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Insight, Customer Loyalty, Customer Relationships, Customer Retention, Data, Retail Marketing
• Email for Inbound Marketing: Best-Practices and Tips [Infographic]Laura Forer
  Email is no longer the pushy channel it once was. Now it helps marketers guide prospects and customers to find exactly what they want, providing education and useful resources all ...
  Content, Content Marketing, Customer-Centric, Email, Email Marketing, Inbound Marketing, Lead Nurturing
• Five Habits of Highly Effective CGC MarketersKristen Strauss
  At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the ...
  B2C, Content, Content Marketing, Customer-Centric, Customer Engagement, Customer Insight, Customer Relationships, Retail Marketing, Testimonials, User-Generated Content
• These Six Nonprofit Strategies Will Supercharge Your For-Profit BusinessRoger Sametz
  To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value.
  Brand Ambassadors, Brand Loyalty, Branding, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Insight, Customer Relationships, Marketing Strategy
• Three Ways to Co-Create Business Value (and New Products and Services) via Adaptive InnovationDavid Nour
  Developing new products and services in today's economy requires adaptive innovation—an ability to adjust to the fast-changing needs of target markets. Three fundamental steps are necessary to support that process.
  Customer-Centric, Marketing Strategy, Product Management, Product Marketing, Research
• Four Steps to Maximizing Customer Lifetime Value
  If customer lifetime value is not your top marketing metric, or at least one of the top metrics, you're missing out on a massive opportunity to grow revenue quickly and ...
  Customer Acquisition, Customer-Centric, Customer Relationships, Customer Retention
• The 3Ps of the Future of Search [Infographic]Laura Forer
  Search functionality is moving off the screen and into consumers' homes as people begin to use voice search. In this infographic, Microsoft predicts the future of search will include more ...
  AI, Customer Behavior, Customer-Centric, Customer Communications, Internet of Things, Personalization, Search Engine Marketing, Search Engines
• Top 10 Features of Mobile Apps for Businesses [Infographic]Laura Forer
  Does your mobile app pull its weight? If your brand has a mobile app—or if you're thinking about creating one—check out this infographic for features that every business app should ...
  Customer-Centric, Customer Loyalty, Customer Service, Marketing Communications, Marketing Strategy, Mobile Marketing
• Retail Strategy Today: A Blended Online and In-Store Shopping Journey [Infographic]Laura Forer
  Online and offline retail channels don't have to compete. Complementary digital and in-store experiences are vital to today's customer journey, giving consumers the best of both worlds—and the best returns ...
  B2C, Channel Marketing, Customer Behavior, Customer-Centric, Customer Experience, Customer Relationships, Digital Marketing, Marketing Challenges, Marketing Strategy, Retail Marketing
• Agile Selling for the Real World [Infographic]Laura Forer
  A buyer's journey is rarely a straight line, but agile selling can help your sales and marketing teams get buyers to the finish line faster. It's how you can make ...
  Customer-Centric, Customer Communications, Customer Experience, Marketing Smarter, Sales
• How to Improve Email Open Rates [Infographic]Laura Forer
  If an email is sent but not opened, does it make a sale? Probably not. Check out these tips on how to improve email open rates.
  Content, Customer-Centric, Email, Email Campaigns, Email Marketing, Email Subject Lines, Personalization, Writing