Email Marketing

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• Mixology 101
  In a post at the Daily Fix blog, Stephanie Miller says you don't have to choose between the social and email channels. "No need to take sides, my friends," she ...
  Email Marketing, Social Media, Social Networking
• Do It Now: Get Whitelisted
  Mailer Alert: A new Yahoo Mail feature—the "contacts button"—should make whitelisting even more important for email marketers. "You get a lot of emails, some good (from friends, family, even favorite ...
  Email Marketing, Marketing Tips, New Media
• Latest List-Growing Strategies
  In cooperation with Ball State University and the Email Marketers Club, ExactTarget studied 18 methods used by marketers to build an email list. Among the results published in its 2009 ...
  Email Lists, Email Marketing, Marketing Tips
• Short, Sweet and Clicked-Through
  In a post at the DIRECT website, Ken Magill discusses the results of a survey conducted by MailerMailer. Among its more interesting findings: Subject lines containing up to 35 characters ...
  Email Marketing, Email Subject Lines, Testing, Writing
• Get Them to Give a Hoot
  "Very few executives give a hoot about opens and clicks," says Stephanie Miller in a post at the Daily Fix blog. "In fact, very few marketers even look at their ...
  Email Marketing, Marketing Analytics, Metrics, ROI
• Subject: Rock On!
  "A subject line … invites others into your email marketing open house," says Josh Nason in an article at MarketingProfs. "If you have something to sell or a message you ...
  Email Marketing, Email Subject Lines, Marketing Tips, Writing
• Man Bites Giraffe II: A Return Visit With Email Subject Lines From Real CompaniesJosh Nason
  When it comes to email subject lines, the Golden Rule hasn't changed: Tell what's inside, don't sell what's inside. If you have something to sell or a message you want ...
  Customer Engagement, Email Marketing, Email Subject Lines, Marketing Tips, Writing
• Lights! Camera! Take Action!
  It's a simple fact: We love watching online videos. In a post at the Digital Marketing blog, Eydie Cubarrubia cites Nielsen Online research that found 119 billion unique viewers watched 7 ...
  Customer Behavior, Email Marketing, Marketing Tips, Videos
• Think of It as a Club
  You understand how email delivery works, but perhaps you have trouble explaining the process to your boss, a client or a colleague. If so, you're in luck. An entertaining post ...
  Email Deliverability, Email Marketing, Marketing Plans
• No Chocolate in the Peanut Butter!
  "There are many similarities between social media marketing and email," says Ross Kramer in an article at MarketingProfs, "but they are two distinct marketing channels and they should be used ...
  Channel Marketing, Customer Engagement, Email Marketing, Social Media, Social Networking
• Deliver a One-Two Punch: Tap the Synergy Between Email and Social MediaRoss Kramer
  There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each ...
  Brand Awareness, Channel Marketing, Community, Customer Retention, Email Lists, Email Marketing, Social Media, Social Networking
• Case Study: Three Small (Biz) Steps to Increased Product & Service Sales, Recession EditionKimberly Smith
  Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped ...
• Keep in Touch This Summer, OK?
  As summer approaches, and your subscribers begin to go on holidays, you might wonder whether you should scale back your email campaigns. But in a post at the Email Experience ...
  Brand Awareness, Email Campaigns, Email Marketing, Newsletters
• No Peeking!
  When you order a gift for someone, it's always disappointing if they discover what they're receiving ahead of time. This must have been a problem for L.L.Bean customers who share ...
  Customer Satisfaction, E-Commerce, Email Marketing, Writing
• Green Facts for Greenbacks
  In the past, recessions have proven disastrous to the momentum of eco-conscious movements. But not this time. "There is a growing body of evidence that [green policies pay big] dividends," ...
  Collaboration, Email Marketing, Green Marketing, Recession
• Test, Test and Test Again
  "No matter how well your ads, emails and landing pages are performing, they can always be doing better," says Dan Zarrella in a post at the HubSpot blog. The way ...
  Email Marketing, Keywords, Landing Pages, Marketing Analytics, PPC Campaigns, Testing
• Free Resources That Can Pay Off
  While the blogs we highlight are a great resource for email marketers, you might also benefit from the more in-depth guidance of downloadable whitepapers. Companies have discovered the marketing advantage ...
  Customer Experience, Email Marketing, Social Media, White Papers
• Keepin' It Real
  With the widespread use of technical lingo—words like segment, list, database—sometimes it's easy for email marketers to forget about the actual human being on the other side of the Send ...
  Creativity, Customer Engagement, Email Marketing, Writing
• Three Ways to Personalize Your Email Marketing: Remember Who You're Talking toKaren Talavera
  Sometimes we get so caught up in the procedural logistics of email marketing that we forget we're communicating with real people. We think in terms of lists, databases, target audiences, ...
  Creativity, Direct Marketing, Email Marketing, Personalization, Testimonials, Writing
• Just Ask the Man Who Owns One
  You've probably made a practice of asking customers to review your products, but are you using their praise to its full advantage? "Recently," says Kelly Lorenz at the Bronto blog, ...
  E-Commerce, Email Marketing, Testimonials