High-Tech Marketing

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• Pulling the Plug on Profits: Avoid Premature Termination of Good ProgramsKarl Meszaros
  Over a period of six years, an established high-tech company has seen five reincarnations of its global marketing organization. With each new senior marketing executive has come a new interpretation ...
  High-Tech Marketing, Management, Marketing Smarter
• Dare Not to AdvertisePaul Barsch
  Ad Copy, Advertising, Brand Awareness, Creativity, High-Tech Marketing, Marketing Analytics, Targeting
• A Brand Is the Sum of All TouchpointsGuy Smith
  Your brand is the sum of all interactions with your company. A lousy experience with one touchpoint can negate all the brand equity you build in other touchpoints.
  Brand Positioning, Branding, Customer Experience, High-Tech Marketing, Sales
• Neuromarketing: Unlocking the Decision-Making ProcessHoward Greenfield
  "Neuromarketing" aims to map brain patterns and provide a more direct path to human decision-making.
  Customer Behavior, High-Tech Marketing, Sales
• Winning at the Commodity GameGuy Smith
  Given that commoditization is as inevitable as death and higher taxes, you need to review your strategies on how to deal with this transition… without resorting to denial, anger, bargaining, ...
  Branding, High-Tech Marketing, Positioning, Product Marketing
• Five Essentials for Marketing Technology in a Down EconomyTerry Welty
  The marketing approach that can carry you through these difficult economic times is built on the following five essentials.
  Customer Relationships, Economic Crisis, High-Tech Marketing, Lead Generation, Print Collateral, Sales, Value Propositions
• How To Use Engagement Marketing To Shorten Your IT Sales CyclePaul DiModica
  Today more than ever, IT salespeople are looking for more qualified leads and shorter sales cycles.
  Customer Engagement, High-Tech Marketing, Lead Generation, Lead Nurturing, Lead Quality, Sales, Segmentation
• Six Survival Strategies for the High-Tech Marketing ExecutiveBasil Harris
  Here are six simple but powerful strategies to help navigate today’s rocky high-tech management waters.
  Collaboration, Customer Advisory Programs, High-Tech Marketing, Management, Marketing Tips, Metrics, Sales, Surveys
• Why ROI Doesn’t Work (Part 2 of 2)Glenn Gow
  Most companies do not use ROI tools effectively. Here are the steps you'll need to successfully complete the sales process.
  High-Tech Marketing, Measurement, Metrics, ROI, Testing
• Why Most High Tech Companies Will Miss Their ForecastsPaul DiModica
  Look critically at IT's current operating cycles and its approach to business. Paul has, and he's identified five specific reasons why high tech firms will continue to be stuck in ...
  Economic Crisis, High-Tech Marketing, Marketing Smarter, Measurement, Metrics, Relationship Marketing, Sales
• When Selling Is Like Splicing GenesGuy Smith
  elling is a more complicated process than many companies understand, requiring communication with many different "species" of buyers. The good news is that you *can* master communication with every genotype ...
  B2B Marketing, High-Tech Marketing, Personas, Print Collateral, Sales, Targeting, Websites
• Why Most Large Technology Companies Will Continue To Fail!Paul DiModica
  In today's economy, many large technology and professional services firms are failing. Even worse, you hear about two unproductive firms merging together to combine assets into one large unproductive IT ...
  Collaboration, High-Tech Marketing, Sales, Services Marketing
• Marketing in Troubled Times – Part IGuy Smith
  The party is over. The gluttonous technology buyers of the '90s are on strict diets and are not stopping by our candy stores anymore. Selling technology will require nothing less ...
  Creativity, CRM, Customer Engagement, Economic Crisis, High-Tech Marketing, Sales, Thought Leadership
• How to Sell IT and Professional Services in 20 MinutesPaul DiModica
  o sell more IT and services efficiently and effectively, you need to value your time more than the prospect does.
  High-Tech Marketing, Lead Quality, Marketing Smarter, Sales, Services Marketing, Targeting
• The 10 Worst Methods for Calculating IT Sales QuotasPaul DiModica
  Here are the top ten most common methods firms use to calculate their technology sales quota - and they're all wrong. Did your method make the list?
  High-Tech Marketing, Measurement, Metrics, Sales
• Eight Ways to Close a Technology Deal in a Down Economy! Paul DiModica
  In this economy that old excuse "We just can't afford it" might actually be the truth. Now, find out how to get around the truth.
  Economic Crisis, High-Tech Marketing, Marketing Tips, Sales