Interactive Marketing

Topics » Articles » Interactive Marketing

• The Revolution Will Be Widgetized
  Imagine you've got a great product, and you've opened your first boutique. You're drumming up customers, but getting traffic through the door is tough. Then you think, What if I ...
  Interactive Marketing, New Media, Social Media, Word-of-Mouth
• Oh, Behave.
  It's knowing where prospects are—and how they behave—that's paying off for today's New Media marketers. Their advertising dollars are in hot pursuit of a fragmented audience that now receives thousands of channels ...
  Customer Behavior, Interactive Marketing, New Media, Social Media, Targeting
• I Need My MP3
  Over 50 percent of music downloaders consider iTunes the best fee-based digital music service. And a growing legion of iTunes users are implementing Coverflow, which lets you scroll through a ...
  Collaboration, Interactive Marketing, New Media, Social Media
• Case Study: How a Software Company Generated Strong Click-Through Rates on FacebookKimberly Smith
  How could a software developer call attention to its new product? Serena Software developed a video Facebook application that garnered big results and, along the way, challenged the channel's reputation ...
• Time to Yelp!
  Following its 2005 debut, Yelp became the Zagat for a new school of tastemakers. "Yelpers" review everything—bars, boutiques, dot-coms, universities—with humor, anecdotes and flair. Yelp boasted 3.3 million users in ...
  Interactive Marketing, New Media, Social Media, Targeting, Websites
• Go for the Gold
  New Media Monetization Series, Part I: Web Advertising Online advertising spend continues to increase, but the process remains fraught with doubt. This year, NBC paid $894M for the programming rights ...
  Advertising, Interactive Marketing, New Media, Social Media
• The Third Screen's the Charm
  As video continues its great migration from the television set to the Web and smartphones, advertisers face a new challenge: how to reach customers in three places at once. The ...
  Interactive Marketing, Mobile Marketing, New Media, Social Media, Videos
• Video Games: Not Just for Kids
  Anyone who has witnessed a Wii bowling tournament at a senior center knows it: video games are not just for kids anymore. They are big business. And they are early ...
  Interactive Marketing, New Media, Social Media
• Case Study: How Sherwin-Williams Used Digital Collateral for a Newly Launched Product to Engage Retailers and ConsumersNettie Hartsock
  You have a snazzy new product and need marketing collateral to show it off. You want to rally your sales force around it, and at the same time excite the ...
• Case Study: How a Bed & Breakfast Inn Boosted Its Bookings with One Video AdNettie Hartsock
  As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, ...
• Case Study: How a Consumer Electronics Company Leveraged the Power of Community to Uncover Market Preferences and Build Excitement for a New Product LineKimberly Smith
  When it chose to enter the saturated inkjet market 20 years late, Eastman Kodak had a few surprises up its sleeve. Still, the company found it also needed a little ...
• Blurring the Lines Between Advertising and EntertainmentTed Mininni
  Since many traditional advertising platforms are static in nature, and consumers are becoming increasingly interactive in their preferences, companies must become increasingly adept at using a mix of new interactive ...
  Advertising, Branding, Interactive Marketing, Social Media
• Case Study: How Major League Baseball Doubled Fan Research Without Increasing CostsKimberly Smith
  Each year, when MLB's postseason culminates with the World Series, all eyes are on baseball—or are they? With most teams out of the running, do those fans continue to watch? ...
• The New Rules of Internet MarketingNilofer Merchant
  Understanding how the Internet changes the rules of marketing is a huge challenge for CEOs: Which practices are obsolete? What new opportunities should be pursued? How do we define success ...
  Customer Engagement, Customer Relationships, Interactive Marketing, Online Marketing
• Case Study: How a State Agency's Anti-Smoking Campaign Effectively Reached Teens via the Web, TV and Live EventsKimberly Smith
  One of the more successful tobacco control programs is the "Own Your C" campaign commissioned by the state of Colorado, which has effectively found ways to resonate with this hard-to-reach ...
• The Death of the PR Handler in a Viral EnvironmentG.A. 'Andy' Marken
  At a time when business and marketing strategy changes at the speed of light, and competitors, partners and customers have instant access to information, the days of the handler ...
  Blogging, Interactive Marketing, Podcasting, Public Relations, Social Media, Word-of-Mouth
• New Interactive Tools and Tactics for the B2B MarketerJoe Rizzo
  In an online sales environment that is both increasingly competitive and cluttered, B2B marketers must be able to perform two critically important tasks: They must communicate a unique brand identity, ...
  B2B Marketing, Interactive Marketing, Landing Pages, Lead Generation, Small Business, Website Design, Websites
• Wanted: Catalysts for Co-CreationEarl Cox
  In today's ever-changing, increasingly interactive media world, marketers are captivated by a new business buzzword: "consumer-generated content." While word-of-mouth has always been powerful, consumer-accessible technology (the Internet, podcasting, video production, social ...
  Collaboration, Creativity, Customer Engagement, Interactive Marketing, Word-of-Mouth
• The New Market Power: A Democratic ExchangeNilofer Merchant
  Market power used to be much like a big castle surrounded by high walls and a moat to control access. If the old-school world was the castle and the ...
  High-Tech Marketing, Interactive Marketing, Marketing Challenges, Social Media
• How To Create a Video Campaign ConceptJerry Bader
  If you want to be cutting edge, the way to do it is with audio and video.
  Advertising, Copywriting, Creativity, Interactive Marketing, Marketing Tips, Taglines, Videos