Interactive Marketing

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• Put a Bug on That WOM!
  Clearspring Technologies, which has helped everybody from WaPo to UCSF bring their branded wares to the mainstream, has put out a new tool that tells you how popular your widgets ...
  Interactive Marketing, Networking, New Media, Social Media, Word-of-Mouth
• Case Study: How a New-Product Launch via Facebook Resulted in Immediate Sales, Ongoing Consumer RelationshipsKimberly Smith
  At a fraction of the cost of traditional media, 3M Canada not only generated immediate sales and new excitement around its Scotch Tape brand but also gathered invaluable intelligence about ...
• Stream a Little Stream of Me
  Email remains one of the least-expensive and highest-converting online marketing techniques out there, but few would argue it isn't past-due for a trendy facelift. Thankfully for the intrepid marketer, there ...
  Branding, Email Marketing, Interactive Marketing, Online Marketing, Social Media, Videos, Word-of-Mouth
• Our Bad!
  When we highlighted Aaron Brazell's SXSW Cheat Sheet a few weeks ago, we made the error of assuming all of our readers would know what those four letters meant. As ...
  Customer Experience, Interactive Marketing, Marketing Inspiration, Website Design
• Gimme Shelter! Quick!
  The iPhone and iPod touch positively swept the Engadget Awards, winning Gadget of the Year, Smartphone of the Year, Handheld of the Year, Portable Media Device of the ...
  Brand Awareness, Customer Engagement, Interactive Marketing, New Media, Smartphones, Social Media, User-Generated Content
• Lead That Search Party!
  According to an iProspect and JupiterResearch study released last year, search users prefer "blended" search results—in which results are potpourried with videos and other media—over standard (slightly boring) text-only search ...
  Customer Engagement, Google, Interactive Marketing, Search Engines, Social Media, Videos
• Get 'em Chattering
  When it comes to the analyzing the data you collect at your Web site, you're doing a great job. You know which of your customers visit most often, where they ...
  Feedback, Interactive Marketing, Marketing Analytics, Surveys, Web Analytics, Websites
• You Too Can Tweet, Part II
  In last week's installment, we offered step-by-step tips to get you tweeting on Twitter. This week, we offer a few more advanced steps to take, based on Jim Sterne's advice ...
  Interactive Marketing, Promotions, Social Media, Twitter
• You Too Can Tweet, Part I
  Given the recent Facebook redesign, you're probably hearing a lot of yammer about Twitter. If by now you're not familiar with how Twitter can benefit your brand, walk with us ...
  Blogging, Facebook, Interactive Marketing, Keywords, Marketing Strategy, SMS, Twitter
• Textbook Text Marketing
  As marketers continue to see good ROI from finely tuned mobile strategies, the humble text message has acquired newfound cachet. And in a recent video posted at the CenterNetworks blog, ...
  Interactive Marketing, Mobile Marketing, New Media, SMS, Social Media
• When the Crowd Attacks
  On Friday 2/27, Skittles surrendered itself to the Zeitgeist. Visits to Skittles.com led users directly to Wikipedia (later changed to a Twitter search for "skittles," then to the official Facebook ...
  Branding, Facebook, Interactive Marketing, New Media, Social Media, Twitter, Word-of-Mouth
• Case Study: How Kodak Generated Marvelous Results by Turning Users Into SuperheroesKimberly Smith
  Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner ...
• It Really Is All in the Mind
  Lingerie label Agent Provocateur is characterized by its risqué unmentionables and the naughty ladies that grace its adverts. So when it announced plans to explore social media earlier this year, ...
  Blogging, Interactive Marketing, New Media, Social Media, Twitter, Women
• Dare to Go Viral, Part Two
  Last week, we offered tips to help you determine your authentic corporate voice. Now that you've collected some cool insights, here's our second set of tips, to help you in your ...
  Blogging, Collaboration, Feedback, Interactive Marketing, New Media, Social Media, Twitter, Videos
• Dare to Go Viral, Part One
  There's a school of thought that asserts going "viral" is a random occurrence. There is no formula, algorithm or logic that dictates what does and doesn't become a mainstream hit ...
  Brand Awareness, Collaboration, Interactive Marketing, New Media, Social Media, Twitter, Word-of-Mouth
• Just Call It the YouHouse
  Barack Obama wowed the nation with his social media savvy when he won the bid for President on November 4—but he surprised us again when he didn't stop there. Just ...
  Blogging, Community, Interactive Marketing, New Media, Obama, Social Media, YouTube
• Get Wired and Get Hired
  The news isn't good: Fidelity Investments this week announced its second round of job cuts, NEC is cutting 20,000 jobs and Motorola just shed 4,000 workers. But despite the doom ...
  Blogging, Economic Crisis, Interactive Marketing, LinkedIn, Networking, New Media, Social Media, Twitter
• Mobile Marketing Mavens, Oh My!
  Ah, the mobile phone: we know it well as consumers, and as such are in a perfect position to approach it from a direct marketer's POV. Here are a few ...
  Interactive Marketing, Mobile Marketing, New Media, Social Media
• Bear Market? Change Your Tune!
  Last year, Google and MediaVest reported on a brainwave-tracking study about banner ads. According to the ad giants, banner ads rated a 6.3 in effectiveness—which was said to be a ...
  Advertising, Creativity, Interactive Marketing, Market Research, New Media, Social Media
• Don't Just Use It, USE It!
  On the weekend it launched, Apple sold one million iPhone 3Gs—and not just to early adopters and hipsters: stats from ChangeWave suggest iPhone's moving in on the smartphone (read: ENTERPRISE!) ...
  Interactive Marketing, Mobile Marketing, MySpace, New Media, Social Media