Interactive Marketing

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• Value Creation in the Age of Collaboration (Part 3)—David vs. GoliathNilofer Merchant
  The Web enables an entirely different way of doing business. Collaboration on a scale previously impossible now occurs on an ongoing basis. Mass sharing ideas globally is easy using wikis ...
  Collaboration, Interactive Marketing, Small Business, Social Networking
• Case Study: How a Marketing Organization Achieved an 80+% Email Click-through via Rich Media WebcastsKimberly Smith
  When it comes to email marketing to industry executives, standing out from the crowd can be quite a challenge. Such was the case for the CMO Council. When planning for ...
• Case Study: How an Established Dot-Com Used Interactive Email to Increase Its Click-Through Rate and Cut Unsubscribe RequestsLaurie Lande
  Monster.com, an established online staffing firm, needed new ways to reach its core audience of busy corporate human resources professionals. In the third quarter of 2006, Monster revamped its main ...
• A Second Look at Second LifeJoel Cere
  How long will the Second Life media frenzy last? And if not for PR, what is the value of investing time and money with avatars when marketing budgets are under ...
  Advertising, Interactive Marketing, Second Life
• Why a Killer Videogame Is the U.S. Army's Best Recruitment ToolDavid Verklin
  Before it was released on July 4, 2002, many expected the $7.3 million game would join the ranks of the $436 hammer and $640 toilet seat as a study of ...
  Ad Copy, Interactive Marketing, Taglines
• Bridging Real and Virtual Worlds Through MarketingDavid Schendowich
  Marketing within social networks and Virtual Worlds is becoming a viable means for reaching and influencing the attitudes and behavior of consumers in ways that was never before believed possible. ...
  Advertising, Customer Behavior, Digital Marketing, Interactive Marketing, Second Life, Social Networking
• IBM Marketing Champion Uses Online Marketing to Boost Divisional Revenue and Share of the SMB MarketRoy Young
  Sandra Zoratti, vice-president of worldwide marketing of the soon-to-be-formed InfoPrint Solutions Company, a Ricoh/IBM joint venture, added interactive marketing to the InfoPrint Solutions Company marketing mix to multiply the reach ...
  Case Studies, Customer Relationships, Interactive Marketing, International Marketing, Online Marketing, Sales, Small Business, Social Business
• How to Market on YouTubeStephan Spencer
  Now that YouTube is more popular than all the sites of the TV networks combined, some wonder whether broadcast TV's days are numbered. It may well become more important for ...
  Brand Awareness, Interactive Marketing, Marketing Tips, Videos, Word-of-Mouth, YouTube
• Online Marketing on a Shoestring BudgetJodi Bash
  There are many resources on the Web for small budgets, and they can enhance the way you interact with your customers. They key is to understand what you need and ...
  Interactive Marketing, Online Marketing, Permission Email Marketing, Surveys
• Spreading the Brand Message One Community at a TimeRichard Buck
  There are a number of questions marketers should explore when creating and nurturing an online branded community.
  Branding, Customer Engagement, Interactive Marketing, Segmentation, Word-of-Mouth
• When PowerPoint Is Not EnoughStanislav Kravets
  Microsoft's PowerPoint long ago became one of the most popular tools for business presentations. That's likely because of its efficiency and simplicity. But what about cases when PowerPoint's resources are ...
  Interactive Marketing, PowerPoint, Public Speaking, Videos
• Welcome to Second Life, MarketersGreg Verdino
  Big changes are coming fast and, as marketers, we would be well advised to learn some lessons about metaverse marketing now, lest we be trumped by more nimble competitors. But ...
  Brand Awareness, Interactive Marketing, New Media, Second Life
• High Tech Marketing/Business Model Boot Camp: Go-to-Market Mix in the Web 2.0 Era (Part 4)Nilofer Merchant
  Web 2.0 has changed what product definitions look like, and how things that are sold as 'free' can make money. So while the 4 Ps are a good start as ...
  E-Commerce, High-Tech Marketing, Interactive Marketing, Sponsorship, Targeting, Women
• Wired for Winning LoyaltyJill Griffin
  Brand Ambassadors, CRM, Customer Engagement, Interactive Marketing, Mobile Marketing, Personalization, Word-of-Mouth
• Marketing Challenge: Traditional vs. New MarketingHank Stroll
  What's the difference between so-called new marketing and traditional marketing methods? How can a marketer adapt?
  Interactive Marketing, Marketing Challenges, Marketing Inspiration
• What's the Difference Between Customer Experience Management and Experiential Marketing?Leigh Duncan-Durst
  Many people equate Customer Experience Management with Experiential Marketing. But in recent years, "experiential marketing" has become perceptually aligned with "marketing execution". This is because it largely focuses on developing ...
  Advertising, Customer Engagement, Customer Experience, E-Commerce, Interactive Marketing, Online Marketing
• Convergence: It's Becoming a Brave New WorldRobbie Baxter
  Imagine a world where video, photography, text and music are all available from any device that can connect to the Internet at any time. Whether you're using your computer, iPod, ...
  Advertising, Blogging, Brand Awareness, Interactive Marketing, Mobile Marketing, Targeting, Videos
• Marketing Challenge: Three Sure Ways to Reach TeensHank Stroll
  This week, read your answers to a previous dilemma: What are the most effective ways to launch a Web site for teens who have little spending money? Also this week, ...
  Interactive Marketing, Marketing Challenges, Targeting, Website Design, Websites, Word-of-Mouth
• Not-So-Mad Science: Genetic Algorithms and Web Page Design for MarketersMatthew Syrett
  A big question for Web site designers continues to be this: what is the optimal number and placement of marketing call-outs on a Web page? The self-service quality of the Web ...
  Interactive Marketing, Measurement, Testing, Web Copy, Website Design, Websites
• Eddie the Erroneous E-MarketerJason OConnor
  Poor Eddie the e-marketer has been plagued by errors in judgment all his life. Although he at least understands the importance of e-marketing for driving traffic to his site, he's ...
  Interactive Marketing, Lead Generation, Online Marketing, Websites