Marketing Challenges

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• SWOT Team Ponders the 4 P’s: Are They Still Relevant Today?Hank Stroll, Yvonne Bailey
  Weigh in with your own opinion: Do the 4 P’s still hold relevance in your world today? Also this week: Is it better to have more detailed data or less?
  Email Campaigns, Marketing Challenges, Sales, Targeting, Websites
• SWOT Team: Easing the Squeeze for FundsHank Stroll, Yvonne Bailey
  This week, weigh in with your answer: What's the best approach for getting a plan approved with the budget marketing wants? Also: How can PR be used to correct bad ...
  Collaboration, Customer Engagement, Economic Crisis, Marketing Budgets, Marketing Challenges, Public Relations
• SWOT Team Questions Click Data: Too Much Detail or Not Enough?Hank Stroll, Yvonne Bailey
  Weigh in on this issue: How far should we go in capturing the details of our Web site visitors’ behaviors and actions? Also this week: Should we save money on ...
  Marketing Challenges, Measurement, Metrics, Print Collateral
• SWOT Team: Damage Control During Difficult TimesHank Stroll, Yvonne Bailey
  his week, weigh in with your own two cents: How can PR pave the way to recovery for a company coming out of financial difficulty? Also: How do you maximize ...
  Collaboration, Customer Engagement, Customer Retention, Marketing Challenges, Nonprofits
• SWOT Team Debates Digital Versus PrintHank Stroll, Tamara Halbritter
  When an organization is trying to build a professional image, should it attempt to save money on professional printing by opting for lesser-quality color copies? Also this week: How do ...
  Customer Relationships, Marketing Challenges, Online Marketing, Targeting
• SWOT Team: Customer Loyalty in the Midst of ChangeHank Stroll, Tamara Halbritter
  hen you move offices, change leadership, merge with another company or completely redefine your product or service offering...how do you maintain customer loyalty?
  Customer Engagement, Customer Retention, Market Research, Marketing Challenges, Product Marketing
• SWOT Team: It's Beginning to Look a Lot Like ChristmasHank Stroll, Tamara Halbritter
  Holiday sales are expected to rise a whopping 22 percent over last year. What can you do to get a chunk of that cash? Also: How do you develop ...
  Collaboration, Creativity, E-Commerce, Marketing Challenges, Online Marketing, Surveys
• SWOT Team: How Do You Pitch Quality?Hank Stroll, Tamara Halbritter
  How do you pitch quality over products that smell like a rush job and look and act cheap? Also: what's the best way to promote high-quality products that require some ...
  Collaboration, Creativity, Marketing Challenges, Measurement
• Planning Process Out the Window? SWOT Team Gets It BackHank Stroll, Tamara Halbritter
  How can you make strategic planning more productive? Also this week: How to market with a bare-bones staff.
  Collaboration, Hiring Outside Resources, Marketing Challenges, Measurement, Time Management
• A Part of the ProblemSteve Richeson
  You know who you are, one of the hundreds of unemployed, highly educated technology-marketing executives who used to be “somebody.” So what now?
  Economic Crisis, Hiring Outside Resources, Marketing Challenges
• SWOT Team Addresses MarCom BreakdownHank Stroll, Tamara Halbritter
  Weigh in with advice and recommendations on how a marketing team can work through internal struggles and politics. Also this week: How do you prepare for an acquisition?
  Career Management, Collaboration, Market Research, Marketing Challenges
• SWOT Team Sustains Bare-Bones StaffHank Stroll, Tamara Halbritter
  Working lean can mean you don’t have an adequate budget, the proper supplies, or nearly enough help. How can you work with this?! Also: What's the single best source for ...
  Benchmarking, Hiring Outside Resources, Marketing Challenges
• Survive an Acquisition With the SWOT TeamHank Stroll, Tamara Halbritter
  hen a company is purchased, most people affected usually aren’t prepared. Come to the rescue with advice on how to prepare for an acquisition. Also: How do your marketing team ...
  Collaboration, Customer Service, Marketing Challenges
• SWOT Team Spies on the CompetitionHank Stroll, Tamara Halbritter
  What's your single best source for competitive data? Also, read your replies to the previous dilemma: which should come first, branding or sales?
  B2B Marketing, Branding, Marketing Budgets, Marketing Challenges, Marketing Strategy, Sales
• SWOT Team: Coordination Can Be PainfulHank Stroll, Tamara Halbritter
  This week's marketing dilemma: How to better coordinate call center and marketing teams. Also, how can an established company leverage its legacy into a new niche?
  Branding, Market Research, Marketing Challenges, Online Marketing
• SWOT Team: Internal Politics Can Sink Your Marketing BoatHank Stroll, Tamara Halbritter
  How do you keep a successful marketing process on an even keel when internal struggles threaten to shut it down altogether?
  Collaboration, Creativity, Marketing Challenges, Newsletters, Writing
• Can’t Get No Respect? Our SWOT Team Tackles TelemarketingHank Stroll, Tamara Halbritter
  ere's your peers’ best advice in the use of the controversial marketing tactic of telemarketing.
  Creativity, Email Marketing, Marketing Challenges, Telemarketing
• SWOT Team: Ugly Politics of Successful MarketingHank Stroll, Tamara Halbritter
  his issue’s marketing dilemma does double duty by addressing two aspects of SWOT: How political hotbeds can be both an internal Weakness and an external Opportunity.
  Collaboration, Marketing Challenges, Newsletters
• MarketingProfs’ SWOT Team Removes CEO RoadblockHank Stroll, Tamara Halbritter
  This week, the SWOT Team answers: How do you get around a CEO who's a roadblock to marketing? Read its best advice.
  Collaboration, Marketing Challenges, Services Marketing
• Best Advice From the MarketingProfs SWOT TeamHank Stroll, Tamara Halbritter
  Here's your chance to see what your colleagues advise James to do about his brand's erosian at the hands of spam. Also, give your own two cents to Joan, who ...
  Email Campaigns, Marketing Challenges, Public Relations