Are You a Candidate for 'Stressed-out' Marketing?Paul Barsch
It is the beginning of the fiscal year, and the marketing budget is fully funded. Giddy with delight, you begin diligently signing contracts and distributing spend for marketing investments throughout ...
Marketing Challenge: When Branding Equals LoyaltyHank Stroll
This week: When done right, desktop-based applications are beneficial tools that give marketers a way to keep customers engaged with their company by providing them with entertainment, information, or functionality. ...
It's Time to Sell: Do You Know Where Your References Are?David Sroka
A reference management system is an important part of customer relationship management. But if you're waiting for this functionality to get added to your CRM system, don't hold your breath. ...
The Trouble With Elevator SpeechesMike McLaughlin
The elevator speech is that tightly scripted, 30-second introduction that should pack as much information about a person as possible in an engaging, persuasive, and interesting way, right?
Unfortunately, even the ...
Marketing Challenge: Three Magical Marketing MetricsHank Stroll
Thanks to technology, you've got a big file of data available for your review and analysis. But what to do with all those numbers? How do you change them into ...
Marketing Challenge: Two Tradeshow AlternativesHank Stroll
For some organizations, there's no business like tradeshow business. But diversifying your marketing efforts leads to better results. So what are the alternatives to tradeshow marketing?
Marketing Challenge: When Customers Control the MessageHank Stroll
Customers have more power than ever, requiring marketing to change how it works to better meet customer demands.
Marketing Challenge: Intercepting the Sales vs. Marketing RiftHank Stroll
Why can't sales and marketing see eye to eye, and how does an organization deal with oftentimes opposing views?
Marketing Challenge: Traditional vs. New MarketingHank Stroll
What's the difference between so-called new marketing and traditional marketing methods? How can a marketer adapt?
Marketing Challenge: Playing the Name GameHank Stroll
Companies sometimes have two names: the company name and the brand name. This week: How do you find a dream name for a company or product?
Marketing Challenge: Where Are the Experienced Freelance Marketers?Hank Stroll
We hear of freelance writers, freelance editors and freelance designers, but rarely do we hear of freelance "marketers." But that is beginning to change. Now that telecommuting is commonplace and ...
Marketing Challenge: What RSS Can Do for MarketingHank Stroll
Do your customers prefer to get information from email newsletters? Web sites? Blogs? Feeds? A mix?
A growing number of users are relying on RSS feeds to satisfy their hunger ...
Marketing Challenge: When Not All Traffic Is GoodHank Stroll
Not all site traffic is good. Like automobile traffic, sometimes traffic is just... congestion, and just gets in the way of those who you really want to come your way.
Marketing Challenge: Let's Give 'Em Something to Talk AboutHank Stroll
You've heard of many word-of-mouth marketing campaigns that help companies or people get more contacts or sales than they can handle.
But how do you generate this kind of buzz?
Marketing Challenge: How to Sell ServicesHank Stroll
How would you sell computer repair services? Fast, friendly, and reliable? That kind of language speaks to the company's opinion of itself, not necessarily what it can do for its ...
Marketing Challenge: When It's Best NOT to BlogHank Stroll
Blogging is ubiquitous. Marketing experts, the media and the influx of books on business blogging give the impression that we should all do it, or be thinking about doing it.
Marketing Challenge: Email EthicsHank Stroll
At a networking event, you exchange business cards with another person. The business card includes an email address. No doubt, it's okay to contact the person by email. But what ...
Marketing Challenge: Warming Up Cold CallsHank Stroll
In most of the US, the winter weather outside is frightful, but that's no reason for cold calls to feel the same way. Small business personnel typically do multiple jobs, ...
Marketing Challenge: Promoting Technology in Plain EnglishHank Stroll
When it comes to promoting technological devices, it helps to focus on the product's benefits. But, sometimes, promoting a complex menu of benefits isn't easy.
Here's how to approach the issue ...
Marketing Challenge: Turning Browsers Into BuyersHank Stroll
Turning online lookers into buyers takes work. You have to ensure the site is intuitive, in that visitors can find what they want and there's a clear path of for ...