Marketing Challenges

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• SWOT Team Searches for an Innovation Road MapHank Stroll
  How can we bring our innovation to market? Is there a road map? Also, read your answers to: Do we need a special marketing approach for our female clientele?
  B2B Marketing, Marketing Challenges, Targeting, Women
• SWOT Team: Are Academic Credentials Still Vital to Success?Hank Stroll, Yvonne Bailey
  This issue’s dilemma asks: Are academic credentials still vital to success? Also, read your answers to: "When we’re paying per click, how can we convert more of our site visitors ...
  Keywords, Marketing Challenges, Search Engine Marketing
• The SWOT Team Wonders: What Do Women Want?Hank Stroll, Yvonne Bailey
  his issue’s dilemma asks: How important is it to tailor your marketing approach to women in business? Also this week: How can we develop successful webinars that generate high-quality leads?
  Customer-Centric, Marketing Challenges, Webinars
• SWOT Team: From Clicks to Ka-Ching!Hank Stroll, Yvonne Bailey
  How can we increase our conversion rates on a pay-per-click search deal? Also this week: Should we continue renting from third-party list brokers?
  CAN-SPAM, Email Lists, Email Marketing, Marketing Challenges
• SWOT Team Ponders Webinars: Ginsu Sales or Quality Leads?Hank Stroll, Yvonne Bailey
  This week: How can we develop successful Webinars that generate high-quality leads? Also: One product, three markets. How can you launch at the same time for different audiences?
  Lead Generation, Marketing Challenges, Product Marketing, Webinars
• SWOT Team: Will CAN-SPAM Make List Brokers Obsolete?Hank Stroll, Yvonne Bailey
  Should legitimate marketers continue to work with third-party list brokers or build their own in-house lists? Also this week: What are your best practices for selling to the CEO?
  CAN-SPAM, Email Lists, Email Marketing, Marketing Challenges, Sales, Small Business
• SWOT Team: Positioning Products for Multiple MarketsHank Stroll, Yvonne Bailey
  This issue’s dilemma asks, Can a company successfully position a product for launch in several markets simultaneously? Also this week: Sometimes, you need to cut your losses and move on.
  Customer Retention, Marketing Challenges, Pricing, Product Marketing, Surveys
• SWOT Team: How to Sell the CEO More Than ROIHank Stroll, Yvonne Bailey
  This issue’s dilemma asks, How do you sell the CEO (or other executive) beyond the promise of a return on investment? Also this week: When territorial sales practices have gone ...
  Collaboration, Marketing Challenges, Sales
• SWOT Team: How to Kill Popular but Unprofitable ProductsHank Stroll, Yvonne Bailey
  When you’ve made a practical decision to cut your losses on a highly popular but unprofitable product line, how do you make a gracious market exit? Also this week: What ...
  Collaboration, Management, Marketing Challenges, Measurement
• SWOT Team: Have Your Territorial Sales Practices Gone Too Far?Hank Stroll, Yvonne Bailey
  How do help sales consultants preserve and protect their customer relationships, while ensuring valuable customer information enters your database? Also: How do we know when it’s time to grow?
  Hiring Outside Resources, Lead Generation, Lead Nurturing, Marketing Challenges, Sales
• SWOT Team: Back up Your Marketing Plan and Cover Your BackHank Stroll, Yvonne Bailey
  his week: What do you do when your boss does not offer feedback? Also, read your answers to: Is brand localization necessary to be successful in foreign markets?
  Brand Positioning, Branding, International Marketing, Local Marketing, Marketing Challenges, Testing
• SWOT Team: How Do You Know When It's Time to Grow?Hank Stroll, Yvonne Bailey
  his week: How do you know when its time to grow your business? Also, read your answers to: What's the best approach to returning pricing to market levels without losing ...
  Brand Positioning, Marketing Challenges, Pricing, Product Marketing
• SWOT Team Ponders a Global Mega-Brand Gone LocalHank Stroll, Yvonne Bailey
  Weigh in with your answers to this week's dilemma: Does a brand need to be localized to be successful? Also this week: Should compensation be tied to results?
  Marketing Challenges, Measurement
• SWOT Team Asks: Can Prices Rebound After Deep Discounts?Hank Stroll, Yvonne Bailey
  What’s your best advice for returning pricing to market levels without alienating our customers? Also this week: How do we decide which launch channels to use?
  Marketing Challenges, Pricing, Product Marketing, Targeting, Word-of-Mouth
• SWOT Team on Compensation—Should Results Matter?Hank Stroll, Yvonne Bailey
  Should the compensation of executives and middle management be tied to the success of marketing and sales efforts? Also this week: What's the best metric to track to ...
  E-Commerce, Marketing Challenges, Online Marketing, Testing, Web Analytics, Websites
• SWOT Team: Teeing Up a New Product LaunchHank Stroll, Yvonne Bailey
  This issue’s dilemma asks: How do you determine the best channel of distribution, when the options are many and your budget limited? Also this week: How does a company assess ...
  CRM, Customer Relationships, Marketing Challenges, Metrics, Product Marketing
• SWOT Team: So Which 50% of Advertising Works?Hank Stroll, Yvonne Bailey
  With Internet technology, are we any closer to knowing which of our advertising is effective and which is not? Also this week: How can we measure the effectiveness of a ...
  Advertising, Management, Marketing Challenges, Web Analytics
• SWOT Team: The Hope, Glory and Folly of CRMHank Stroll, Yvonne Bailey
  ow do you salvage your investment in CRM and realize real improvements in customer relations? Also: When the leadership team disagrees on the best approach to marketing.
  CRM, Customer-Centric, E-Commerce, Marketing Challenges, Online Marketing, Pricing, Product Marketing
• Enter the Marketing MeatrixGary Goldhammer
  e received lots of comments about our recent article , “Fresh Eye for the Marketing Guy.” Many of you asked for examples of who is doing it “right.”
  Creativity, Customer Engagement, Marketing Challenges, Word-of-Mouth
• SWOT Team: Taking ActionHank Stroll, Yvonne Bailey
  This issue’s dilemma asks: What does it take to close the knowledge-to-action gap in your workplace? Also: How do you convince a boss that it takes money to make money?
  Collaboration, Marketing Challenges, Marketing Plans, Measurement