Marketing Challenges

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• SWOT Team: Selling the IntangibleHank Stroll
  This week: What's the best way to market "invisible" products like services? Join the conversation! Also this week, read your advice on the most effective enticements to convince customers to complete ...
  Marketing Challenges, Surveys, Writing
• SWOT Team: Boosting Survey ResponsesHank Stroll
  This week, how can you entice more people to consider filling out your surveys? Join the conversation! Also this week: What loyalty programs are most effective at addressing both local ...
  Customer Behavior, Customer Relationships, Customer Retention, Marketing Challenges, Personalization
• SWOT Team: The WOW FactorHank Stroll
  When you need to make your company, product or service stand out from the rest, where do you turn for inspiration and creativity? Also this week: What are the most ...
  Email Campaigns, Email Subject Lines, Marketing Challenges, Newsletters, Preview Pane
• SWOT Team: Increasing Email Open RatesHank Stroll
  This week, share your most effective ways for increasing email newsletter open rates. Also: where do you turn when you are in over your head?
  Career Management, Market Research, Marketing Challenges, Targeting
• SWOT Team: What To Do When the Well Is DryHank Stroll
  This week, add your two cents to: What methods can a company use to increase exposure, other than the same ol', same ol'? Also: What marketing and selling activities ...
  Market Research, Marketing Challenges, Positioning, Product Marketing, Word-of-Mouth
• SWOT Team: Climbing the Wobbly Corporate Marketing LadderHank Stroll
  This week: How do you find the tools you need to be successful in a new marketing position? Also this week, read your answers to: How do you stand out ...
  Marketing Challenges, Positioning Statements, Targeting, Value Propositions
• SWOT Team: Marketing in the Major LeaguesHank Stroll
  This week: what kind of marketing and selling activities can a company launch to get into a well-established market? Also this week, read your winning ideas for a marketing site ...
  Marketing Challenges, Newsletters, Web Copy, Website Design
• SWOT Team: Standing out From the CrowdHank Stroll
  How does a writer develop a niche and stand out from the competition? Also this week, read your answers to last week's dilemma: How do we get paid what we ...
  Marketing Challenges, Pricing, Services Marketing
• SWOT Team: Extreme Makeovers Done RightHank Stroll
  This week: What are the elements that work or don’t work for a business Web site? Also this week: How to get your sales groove back.
  Collaboration, Marketing Challenges, Product Management, Sales
• SWOT Team: Overcoming the Pricing BattleHank Stroll
  his week: How can a small company overcome the pricing battle? Also this week: What are your definitions of these key marketing phrases?
  Job Search, Marketing Challenges, Segmentation
• SWOT Team: Give Us Your Tired, Your Poor, Your Huddled Masses (and Your Bored)Hank Stroll
  nly one in three of you are passionate about your jobs and companies. What advice do you have for helping the other two-thirds of employees wake up and get their ...
  Collaboration, Creative Briefs, Marketing Challenges
• SWOT Team: Talking Turkey About Marketing DefinitionsHank Stroll
  hat's your definition of segment identification? What's a unique selling proposition? Add your own two cents to this week's discussion of marketing definitions. Also this week: How do you convince ...
  Career Management, Creativity, Marketing Challenges, Measurement
• SWOT Team: Do PowerPoint Improvements Ever End?Hank Stroll
  This week, weigh in with your own suggestions to: How do we create a PowerPoint slide deck everyone will love? Also this week, read your answers to: What's the best ...
  Job Search, Marketing Challenges, Personal Branding
• SWOT Team: Fighting for the Right to TrainHank Stroll
  This week: What's the best way to convince management of the value of training? Also, read your answers to: What's the best way to network for better and more frequent ...
  Creativity, Marketing Challenges, Nonprofits, Public Relations, Targeting
• Managing Content Is a Process, Not a ProjectGerry McGovern
  We need to move from seeing our Web sites as a series of projects to managing them as a well-planned process.
  Management, Marketing Challenges, Web Copy, Websites
• SWOT Team: Breaking Into the Marketing BizHank Stroll
  This week, add your own two cents to the current dilemma: How can recent grads or those looking to change careers break into marketing? Also this week: Help! We’re getting ...
  Management, Marketing Challenges
• SWOT Team: Save Your Media Coverage From ExtinctionHank Stroll
  This week, add your own two cents to: What's the best way to avoid becoming a media dinosaur, long forgotten when the next story is covered? Also this week: What ...
  Collaboration, Creativity, Marketing Challenges
• SWOT Team: Help! Our New Marketing Boss Steps on EverythingHank Stroll
  This week: How do you handle a new boss who gives orders and takes little or no input? Also this week, read your answers to: How do you sell a ...
  Customer Acquisition, Marketing Challenges, Small Business, Thought Leadership
• SWOT Team: Everyone’s a Marketing CriticHank Stroll
  ow do you handle interruptions from others who believe (mistakenly!) they have a great marketing idea? Also this week: How can we bring our innovation to market? Is there a ...
  Collaboration, Creativity, Marketing Challenges, Small Business, Targeting
• SWOT Team: Toot Your Own HornHank Stroll
  his week, weigh in with your own two pesos to: What's the best way to secure needed publicity? Also this week, read your answers to last week's thorny dilemma: Is ...
  Career Management, Job Search, Marketing Challenges, Personal Branding