Marketing Challenge: Ducking Presentations That BoreHank Stroll
You're sitting on a hard chair, constantly shifting position, trying to get comfortable. The speaker doesn't keep your mind off your discomfort, since he is reading precisely exactly what's on ...
Marketing Challenge: How to Promote EntertainmentHank Stroll
You might have the greatest show on Earth, but if no one knows about it, nobody will see it.
For marketing many kinds of entertainment — from video games to ...
Marketing Challenge: How to Give Thanks to ClientsHank Stroll
It's the time of year when many businesses start thinking about sending their clients appropriate gifts to thank them for their business.
There's no strict rule of thumb with gift ...
Marketing Challenge: Setting Your Marketing BudgetHank Stroll
This week: How does a business determine how much to devote to its marketing budget?
Unfortunately, there's no magic number or formula. The most common answer is, "It depends."
Marketing Challenge: Getting Customers to Act on Direct ResponseHank Stroll
Direct mail remains a successful way to reach customers. The trick, of course, is getting customers to act on the mail.
How can a marketer increase response rates?
Dragons, Quests and Marketing PlansLaura Patterson
A good marketing plan is in essence the Cliff Notes version of the company's current status, how it got there and what if anything needs to be addressed.
In other ...
Marketing Challenge: Bundling ServicesHank Stroll
This week: It's rare to find a fast-food restaurant that doesn't offer a combo that's a better deal than each item purchased separately.
Does it make sense for service businesses ...
Marketing Challenge: The Timing of Release DatesHank Stroll
Whether you are talking Harry Potter books or more complex products, the timing of release dates can be critical to your success—especially if those products or bundled services are being ...
Marketing Challenge: Educating Clients About the Sales ProcessHank Stroll
Read your ideas to solve this week's marketing challenge: What's the best way to educate clients about the sales process?
Also this week, what strategies do you take to bring ...
Marketing Challenge: 3 Steps to Becoming an Industry GuruHank Stroll
Creating demand for your speaking services can be challenging. This week, read the three more important steps for creating interest in your speaking services.
Also this week, supply your advice ...
Marketing Challenge: 7 Ways to Super ContentHank Stroll
This week, read your answers to the previous challenge: What are the top secrets to creating great online content?
Also this week, solve this problem: How does a speaker go ...
Marketing Challenge: Three Sure Ways to Reach TeensHank Stroll
This week, read your answers to a previous dilemma: What are the most effective ways to launch a Web site for teens who have little spending money?
Also this week, ...
Marketing Challenge: Four Low-Cost Ways to Create a Household NameHank Stroll
This week, our regularly featured "SWOT Team" column gets a new name as it becomes the weekly "Marketing Challenge" column. In it, a reader asks: How do I ...
SWOT Team: Marketing Is a Girl's Best FriendHank Stroll
This week, add your two cents to the following: Which marketing efforts and methods works best when marketing dollars are scarce? Join the conversation!
Also, read your answers to last week's ...
SWOT Team: Bulk Shopping OnlineHank Stroll
This week, add your thoughts to the following dilemma:
If you work in a business that sells in bulk, how do customers responsible for purchases go about finding you and ...
SWOT Team: Take Your Marketing GlobalHank Stroll
This week, add your own two cents to the following dilemma: How do you go about promoting a product on a global scale?
Also this week, read your answers to ...
SWOT Team: Webinar Pros and WoesHank Stroll
This week, post your answer to the query: How successful are webinars as a marketing approach? What works and what doesn't work?
Also this week, read your answers to last ...
SWOT Team: When Marketing Campaigns FlopHank Stroll
This week: Past success don't guarantee future success for products. So what do you do when a marketing effort flops? Join the conversation!
Also this week, read your advice on: What ...
SWOT Team: Building Community With Wikis and Weblogs and Other ForumsHank Stroll
Online communities have been around for years, but we now have more tools for building them. The options include Weblogs (blogs), wikis, forums (bulletin boards), email discussions and online chats. ...
SWOT Team: Inventing BrandsHank Stroll
This week, add your two pesos to the SWOT Team dilemma: When inventing brands, what works and what doesn't?
Also this week, read your answers to last week's query: What approaches ...