Marketing Challenges

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• Why Marketing Agencies Will Operate Like Special Ops in 2016Matt Goddard
  This year, expect winning agencies to organize like military Special Operations teams—small, nimble groups that operate under a single banner—and integrate brand strategy, demand generation, and marketing technology into one ...
  Advertising, Brand Management, Campaign Management, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Strategy, Targeting, Thought Leadership
• How Digital Marketing Will Change in 2016 [Infographic]Verónica Jarski
  Check out these eight predictions about what marketers will focus on in the new year and how technology will create changes in digital marketing.
  Advertising, Customer Loyalty, Data, Facebook, Marketing Challenges, Mobile Marketing, Publishing, ROI, Thought Leadership
• Three Big Reasons You Aren't Connecting With Your Brand's AudienceStephen Moyers
  You're trying to connect to your target audience, but something's just not working. Maybe the disconnect is a consequence of these common issues.
  Customer Communications, Customer Engagement, Customer Relationships, Marketing Challenges
• The Biggest Pitfalls of Building Personalized Customer ExperienceDavid Trice
  Make sure to avoid the five most common mistakes that occur when building personalized customer experiences.
  Customer Behavior, Customer Engagement, Customer Experience, Marketing Challenges, Personalization
• Arm Your Content Marketing for the New Battlefield [Infographic]Verónica Jarski
  The realm of customer experience, where new content marketing lives, is a little-traveled terrain. Marketers who brave it first can expect to win big with customers.
  Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Challenges, Social Media, Technology, Web Content
• Quick Tips to Help Your Agile Marketing Team Work More EfficientlyDan Naden
  Agile is change, and change is difficult for everyone—newbies and experienced marketers, alike. But these tips, based on long experience, can help agile marketing teams be more effective and efficient.
  Collaboration, Management, Marketing Challenges, Marketing Planning, Marketing Plans, Marketing Tips, Thought Leadership, Time Management
• Four Reasons Why You're Losing Large Chunks of Your Budget to Click FraudRich Kahn
  Knowing how you're leaving your marketing vulnerable to click fraud can help you start making the changes needed to protect your business against it.
  Advertising, Brand Management, Data, Digital Marketing, Marketing Budgets, Marketing Challenges, ROI
• Marketers' Biggest Challenges With Social InfluencersAyaz Nanji
  Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice.
  Brand Ambassadors, Marketing Challenges, Research Summaries, Social Media, Social Networking, Survey Data
• CMOs' Top Goals and ChallengesAyaz Nanji
  Chief marketing officers (CMOs) say they are expected to simultaneously retain customers, increase brand awareness, improve customer satisfaction, and increase customer profitability, according to a recent report from Oracle Marketing ...
  Chief Marketing Officer, Data, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• Five Signs Your Marketing Work Needs Organizing (and What You Can Do About It)Konstantin Bredyuk
  How organized your marketing team is—how information is passed along, how tasks are carried out, how effective the team's communication strategy is—can determine its success or failure.
  Career Management, Email, Lead Generation, Marketing Challenges, Project Management, Time Management, Websites
• Marketers' Biggest Social Media ChallengesAyaz Nanji
  Marketers say measuring ROI is the biggest challenge they face with their social media efforts, according to a recent report from Simply Measured and TrustRadius.
  Marketing Challenges, Research Summaries, ROI, Social Media, Social Networking, Survey Data
• The Top Barriers to Cross-Channel MarketingAyaz Nanji
  Marketers say the lack of a single customer view is their biggest barrier to successful cross-channel marketing, according to a recent report from Experian Marketing Services.
  Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• Five Clear Signs You Need to Outsource Your Digital MarketingLaura McGarrity
  Know when your company needs to bring in outside digital marketing resources.
  Digital Marketing, High-Tech Marketing, Marketing Challenges, Technology
• Key B2B Marketing Challenges and StrategiesJulia Doheny (Cupman)
  A recent B2B marketing study paints an interesting picture of the marketing challenges US businesses are encountering, the strategies they are employing, and what they could be doing more of ...
  B2B Marketing, Market Research, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• How Aligned Are B2B Marketing and Sales Teams?Ayaz Nanji
  B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud.
  Management, Marketing Challenges, Marketing Operations, Marketing Strategy, Research Summaries, Sales, Survey Data
• Are You Struggling With These Five Data-Related Challenges?Adam Breakey
  Modern marketers are expected to understand and harness data, even if they haven't been trained for it. Here's a look at data-related challenges marketers face today.
  Career Management, Data, High-Tech Marketing, Marketing Challenges
• 2015 Digital Marketing Budgets: Top Priorities, Metrics, and ChallengesAyaz Nanji
  Some 84% of global marketers plan to increase or maintain their digital marketing spend in 2015, according to a recent report from Salesforce Marketing Cloud.
  Digital Marketing, Interactive Marketing, Marketing Budgets, Marketing Challenges, Marketing Strategy, Online Marketing, Research Summaries, Survey Data
• The Most Effective Marketing Strategies for Small BusinessesAyaz Nanji
  Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft.
  Marketing Challenges, Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• Need Help Pitching Programmatic Buying to Reluctant Clients?Tamar Garfunkel
  Convincing clients to accept programmatic buying can be difficult, but marketing intelligence tools can help. Make sure those tools have the following features.
  Customer Relationships, Data, Marketing Challenges, Marketing Strategy
• What Are Small Businesses Doing Wrong During the Holidays?Matt Winn
  To compete with mega-retailers this holiday season, many smaller online retailers need to step back and reconsider their marketing mix.
  Customer Acquisition, Customer Retention, Marketing Challenges, Marketing Strategy, Small Business