Marketing Challenges

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• Too Much of a Good Thing? Take Your Data From Overwhelming to UsefulDun & Bradstreet
  So much data and so little idea what to do with all of it. Here's how to get a handle on all that data and put it to work for ...
  Big Data, Data, Marketing Challenges, Technology
• The 15 Most Challenging Content Marketing TasksAyaz Nanji
  What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult?
  Content, Content Marketing, Content Strategy, Marketing Challenges, Research Summaries
• The Six Biggest Challenges Facing Social Media MarketersAyaz Nanji
  Marketers say not having enough staff and financial resources is the top challenge they face in executing well on social media, according to recent research from The Manifest.
  Digital Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Social Media, Social Networking
• Three Steps to Effective Customer Content and Lasting Sales-Marketing RelationshipsJules Tompkins
  When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results.
  Content, Content Marketing, Content Strategy, Management, Marketing Challenges, Marketing Smarter, Marketing Strategy, Marketing Tips, Sales, Writing
• The Personalization Maturity Ladder [Infographic]Laura Forer
  Personalization can be as simple as an email greeting or as complex as a fully customized, cross-channel shopping experience. See where your organization ranks and learn how to improve your ...
  Customer Communications, Marketing Challenges, Marketing Strategy, Personalization
• What Brexit Teaches Us About Crafting Marketing Campaigns That Compel ActionAlex Moscow
  What can marketers learn from the techniques that Brexit supporters used to convince a majority of the population to vote for what's been called "the stupidest thing any country has ...
  Customer Insight, Marketing Challenges, Marketing Strategy, Public Relations
• The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]Laura Forer
  If your marketing and sales teams still aren't quite aligned, you're not alone—but you could be behind the competition. Check out these top three challenges to alignment and see how ...
  Management, Marketing Challenges, Marketing Operations, Sales
• Top 5 Predictions for the Future of Sales and Marketing Alignment [Infographic]Laura Forer
  "Sales and Marketing alignment" has been a buzzphrase for years, but other than two teams working together, what does it mean exactly? Today's infographic explores five trends that will help ...
  AI, Management, Marketing Challenges, Marketing Strategy, Millennials, Sales
• Marketers' Top Mobile Advertising ChallengesAyaz Nanji
  Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester.
  Advertising, Digital Marketing, Marketing Challenges, Mobile Marketing, Research Summaries
• The 2018 Trends Marketing Executives Feel Least Prepared ForAyaz Nanji
  Marketing executives say artificial intelligence, augmented/virtual reality, and voice search are the 2018 trends they feel most unprepared for, according to recent research from Conductor.
  Marketing Challenges, Marketing Planning, Marketing Strategy, Research Summaries
• Omnichannel: The Secret to Digital Advertising Success [Infographic]Laura Forer
  Why consider an omnichannel advertising campaign? Because 91% of businesses experience greater customer retention rates after adopting an omnichannel strategy, according to today's infographic. Check it out to see how ...
  Advertising, Customer Experience, Marketing Challenges, Marketing Strategy, Multichannel Marketing
• The State of E-Commerce Personalization: Budgets, Trends, and Challenges [Infographic]Laura Forer
  Dear [first name] isn't enough... Today's personalization encompasses not just email fields but the entire buying experience. Check out the infographic to see how marketers are using personalization now and ...
  AI, Customer Communications, Email, Marketing Budgets, Marketing Challenges, Personalization
• The On-Demand Economy: Trends in Same-Day and Next-Day Delivery [Infographic]Laura Forer
  Consumers' expectations are changing, and same-day delivery is fast becoming more important to them. See how some brands have implemented same-day delivery and why it can be a key part ...
  B2C, Customer Behavior, Mail Order, Marketing Challenges, Marketing Strategy
• How to Streamline Your Creative Operations [Infographic]Laura Forer
  Between coming up with new concepts, tracking ongoing projects, and managing team members who are often spread out, creative teams—and their leads—have a lot going on. Today's infographic reminds you ...
  Career Management, Content, Management, Marketing Challenges, Marketing Operations, Time Management
• Is Brand Loyalty Dead? [Infographic]Laura Forer
  Brand loyalty has changed over the decades. It's no longer as straightforward as having the best product or a great rewards program—but that's not a bad thing, says today's infographic, ...
  B2C, Customer Behavior, Customer Loyalty, Customer Relationships, Marketing Challenges, Marketing Strategy, Millennials, Promotions
• The Who, What, Where, When, Why, and How of Ad-Blocking [Infographic]Laura Forer
  Google is releasing its own ad blocker for Chrome in 2018. What does that mean for marketers? The ad-blocking phenomenon is complex and can put a crimp in your ad ...
  Advertising, Customer Behavior, Google, Marketing Challenges, Mobile Marketing
• Seven Reasons to Clean Up Your Dirty Lead Data [Infographic]Laura Forer
  How clean is your lead data? If it's been sitting around for even a short while, much of it could be outdated and decayed. Check out today's infographic to see ...
  B2B Marketing, Data, Email Marketing, Lead Scoring, Marketing Challenges, Segmentation
• Email Subscribers' Attention Spans Are Increasing. Yes, Really! [Infographic]Laura Forer
  Finally, some good news for marketers: Consumers' attention spans when reading email are increasing! But they still aren't all that long. This infographic by Litmus gives you tips for optimizing ...
  B2C, Customer Behavior, Email, Email Marketing, Marketing Challenges
• Marketers' Top 5 Challenges and How to Overcome Them [Infographic]Laura Forer
  It's no secret that marketers have a lot on their plates. Conflicting priorities and lack of resources can make marketers feel like they aren't accomplishing much. Check out this infographic ...
  Career Management, Management, Marketing Challenges, Marketing Smarter, Personalization, Targeting
• How to Use Google AdWords: 11 Steps to Success [Infographic]Laura Forer
  Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential.
  Advertising, Google, Keywords, Marketing Budgets, Marketing Challenges, Marketing Planning, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Websites