Marketing Strategy

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• Case Study: How A Financial Services Firm Increased its Deliverables by 25%, With Fewer Staff, After New US RegulationsLaurie Lande
  In an era of increasing federal regulation and greater competition in the mutual fund market, a financial firm found itself needing to modernize its marketing efforts. Rydex Investments, a private ...
• Case Study: How a Long-Running Tool Infomercial Has Kept Sales and ROI Strong for Six YearsStephanie G. Hlavin
  How do you sell a niche product with a limited potential audience? Try an in depth-television infomercial. Professional Tool Manufacturing's infomercial for Drill Doctor, a drill-bit sharpening machine, is one ...
• Dear CEO: In B2B, Marketing Is Not AdvertisingMichelangelo Celli
  Many business owners or CEOs have not taken the time to educate themselves about what marketing is, and what it should be doing for them. Sometimes, even those who have ...
  B2B Marketing, Marketing Strategy, Small Business
• Lessons from Warren Buffett: Getting the CEO to (Willingly) Write Checks for MarketingPaul Barsch
  Warren Buffett is regarded by his peers as one of the brightest and most savvy minds in investment, business strategy, and CEO leadership. Buffett is known for the autonomy he ...
  Marketing Challenges, Marketing Inspiration, Marketing Strategy
• Scent Branding: Smell of Success?Leigh Duncan-Durst
  Some of you may think "scent marketing" and identify with a company like Yankee Candle, which understands the power of scent—but today's technology goes beyond melted wax, potpourri, and fragrant ...
  Advertising, Branding, Marketing Strategy
• Case Study: From the Ground Up: Annie's Homegrown Builds a Vibrant Business in a Commodity MarketTed Mininni
  Here's a look at how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop natural food stores to a ...
• Marketing Challenge: Working as a TeamHank Stroll
  Marketing team members, as well as services and sales employees, must work together like this season's football players to achieve company goals. Read on for excellent advice on how to ...
  Collaboration, Marketing Smarter, Marketing Strategy
• Case Study: Smart Marcomm Strategy Enables Precision Manufacturer to Nearly Double Sales in One YearStephanie G. Hlavin
  In the world of engineers, where numbers and measurable impacts reign supreme, marketing communications may seem like a bunch of mumbo jumbo, a pointless exercise in corporate frivolity. But not ...
• Stunningly Awful Software Evaluations—A Strategy of Foolish Hope?Peter Cohan
  Practicing these eight simple strategies will help reduce your quarterly revenues, delay deals, and consume resources foolishly. But making a few changes may move you from being a "victim of momentum" ...
  High-Tech Marketing, Marketing Strategy, Sales
• Ten Major Asymmetries on the Software Market LandscapeJoseph Bentzel
  Startup and emerging independent software vendors (ISVs) in the current market landscape are confronted with an asymmetric playing field that is fast defining the ground rules for marketing strategy development. The ...
  Collaboration, High-Tech Marketing, Marketing Strategy
• Marketing ROI in 2007—Moving Into the New Era of MarketingJim Lenskold
  Here's what Jim believes will be the trends for 2007 in marketing ROI as well as priorities you should keep in mind. Progress in 2007 will not come from new ...
  Collaboration, Marketing Strategy, Measurement, ROI
• Four Low-Cost Web Marketing StrategiesEileen Cruz Coleman
  Creativity, Keywords, Marketing Strategy, Online Marketing, PPC Campaigns, Web Analytics, Writing
• The 10 Biggest Mistakes Marketers Make—No. 6: Ignoring Your Company's Business ModelRoy Young
  Regardless of the business model that predominates in your company, you can help your superiors and colleagues see your connection to cash flow by actively supporting that model through your ...
  Customer Engagement, Market Research, Marketing Challenges, Marketing Strategy
• By Example—How Marketing Paves the Way to VOC LeadershipPromise Phelon
  It may be bold. It may be controversial. But the author is convinced the following will prove true: Without customer-centricity, or a role in gathering and interpreting the voice of ...
  Collaboration, Customer Engagement, Marketing Strategy, Metrics, Voice of the Customer
• Marketing Strategy Is the Foundation for Business SuccessLinda Popky
  Take the time to ensure you have a well-thought-out, fully developed marketing strategy. It may require more work upfront, but it will pay off in the long run. After all, ...
  Market Research, Marketing Plans, Marketing Strategy, Targeting, Value Propositions
• Six Steps to Jumpstart Your Product and Marketing StrategyNiti Agrawal
  Are you ready to transition a product into new markets or define next generations of a solution? Knowing in which direction to take your product and marketing strategy can be ...
  Market Research, Marketing Strategy, Measurement, Product Marketing, Targeting
• RSS: What's in It for Marketers? (Part 2)Eric Frenchman
  Marketing Strategy, New Media, RSS
• Are You a Candidate for 'Stressed-out' Marketing?Paul Barsch
  It is the beginning of the fiscal year, and the marketing budget is fully funded. Giddy with delight, you begin diligently signing contracts and distributing spend for marketing investments throughout ...
  Marketing Budgets, Marketing Challenges, Marketing Strategy
• The Real Opportunity in Developing and Emerging MarketsGunjan Anurag, Kiran Murthi
  Emerging economies are home to 84% of the global population and account for almost half the world's production. What's more, these regions are home to relatively inexperienced (and apparently, therefore, ...
  Customer Behavior, International Marketing, Marketing Strategy
• The Case for Marketing ResearchRobert Kaden
  Market Research, Marketing Smarter, Marketing Strategy