Marketing Strategy

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• Six Steps to Global Growth: How to Plant Your North American Brand Equity in Foreign MarketsIvy Mills
  Before taking your brand global, make sure you've done the proper market research, hired the right staff, and implemented the cultural checks needed to succeed. Here are six steps all ...
  Advertising, Customer Behavior, International Marketing, Marketing Strategy
• Six Content Marketing Opportunities You're Missing [Slide Show]Daniel Kuperman
  When developing a content marketing plan, marketers afford much-deserved attention to blogs, e-books, webinars, data sheets, videos, and other channels, but they shouldn't forget these six touch points.
  Content, Content Marketing, Email, Marketing Strategy, Surveys
• Engagement Energy: 10 Ways to Power Up Sales and Marketing to Capture Attention and Drive ActionDeb Rapacz
  Imagine having a switch that activates your buyer's brain and gets her to pay attention to what you say—and to take action. Learn how "engagement energy" can help you craft ...
  Customer Behavior, Customer Engagement, Marketing Strategy, Sales
• A 13-Step Road Map for How to Go Hyper-LocalTom Shapiro
  It's a no brainer. Local businesses that want to maximize their business results should implement hyper-local digital marketing. Learn key tips for effective local advertising that can help take your ...
  Advertising, Local Marketing, Marketing Strategy, Mobile Marketing, Search Engine Marketing
• Content Marketing Lessons From The Daily Show
  The Daily Show had been on TV for three years before audiences took notice. Back in 1999, when the show first aired, its inconsistent format and lack of focus all ...
  Content, Content Marketing, Management, Marketing Strategy, Writing
• Marketing Automation: Five Must-Do's for Achieving Maximum EfficiencyKim Roman
  Marketing automation (MA) software allows marketers to manage prospect and customer databases, track activity, and personalize their messaging. Get the maximum benefit from your MA software by taking these five ...
  Customer Acquisition, Email, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Strategy, Sales, Webinars
• Why Social Media Doesn't Work (and What You Can Do About It)Mike Heronime
  To make social media work for your brand, you need a solid engagement strategy. Learn five engagement-strategy idea starters—and three key ingredients—for social media success.
  Advertising, Content, Customer Engagement, Marketing Strategy, New Media, Social Media
• Want Real Business Results From Facebook? Run a Social CampaignMark Schmulen
  To get real business results from your social media efforts, you need to build a community, engage your audience, and create word-of-mouth. Learn how running a social campaign on Facebook ...
  Content Marketing, Email, Facebook, Integrated Marketing, Marketing Strategy, Social Media
• An Argument Against the Usefulness of QR Codes
  We've been talking about QR codes—those slightly out-of-focus, black-and-white squares—for several years now. "Conceptually, this is neat," writes Alexis Madrigal at The Atlantic. "People who are looking at paper but ...
  Content, Keywords, Marketing Strategy, Mobile Marketing
• Five Steps to Shifting Marketing's Capabilities to Meet Today's NeedsLarry Lucas, Hilary Fazzone
  Companies need up-to-date marketing capabilities to execute strategies that address today's changing environments and evolving customer needs. Learn how to shift your firm's capabilities, and give your strategies a fighting ...
  Career Management, Chief Marketing Officer, Management, Marketing Challenges, Marketing Operations, Marketing Strategy
• Social Media ROI: How to Ensure Your Social Media Efforts Pay OffKieran Flanagan
  Social media marketing can either be an extremely worthwhile investment or a massive time sink that brings you no benefit. How can you tell which of those extremes you'll fall ...
  Marketing Plans, Marketing Strategy, Metrics, ROI, Social Media
• Inbound Marketing Leads Cost 61% Less Than Outbound
  Businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies, according to the 2012 State of Inbound Marketing report ...
  Blogging, Lead Generation, Marketing Strategy, Research Summaries
• Reaching Your Goal With Objectives
  "Many companies have essentially the same overarching goals: increase sales, decrease operating costs, and reduce churn," writes Brett Johnson at MarketingProfs. "All of those goals result in growing a company's ...
  Market Research, Marketing Smarter, Marketing Strategy
• Drive Business Success With a Winning Marketing ConceptMartha Guidry
  Behind every successful product, service, or brand lies a powerful concept. Do you have one? Learn what it takes to craft a winning marketing concept, and why having one is ...
  Branding, Content, Marketing Strategy, Positioning Statements, Product Marketing, Targeting
• Are You Ready for 2015? Four Marketing Trends You Must Acknowledge [Slide Show]Christian Gulliksen
  The digital revolution transformed how marketers interact with customers. But the transformation isn't over yet—and you've got to be ready for what comes next. Here are four trends any successful ...
  Digital Theory, E-Commerce, Forecasts, Marketing Smarter, Marketing Strategy, Metrics, Search Engine Marketing, Social Networking
• Is Your Business Strategy 2012-Ready? Take the Test.
  In today's volatile marketplace, it's tough to feel confident that your business strategy is up-to-the-minute and cutting-edge. Here's one way to put it to the test. Writing at the McKinsey Quarterly, ...
  Collaboration, Marketing Strategy, Positioning
• Six Tips for Practicing Safe Social Media [Slide Show]Scott Oppliger
  Social media provides an open channel to engage customers in real-time communications, but that could also pose a risk. Here are six critical steps every organization should take to ensure ...
  Collaboration, Content, Customer Engagement, Management, Marketing Strategy, Social Media
• Break Down Marketing Silos Now: Build Engagement With Cross-Channel MarketingRon Person
  Marketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing ...
  Channel Marketing, Collaboration, Management, Marketing Strategy, Measurement
• Social Media Trends With Benefits in 2012
  The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media ...
  Digital Theory, Marketing Budgets, Marketing Strategy, Social Media
• Strategy Is Fun Too, You Know (Well, Fun-ish)Pete Gaioni
  It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in ...
  Branding, Collaboration, Customer Behavior, Market Research, Marketing Analytics, Marketing Strategy, Metrics