Marketing Strategy

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• Focus as a Marketing StrategyPaul Barsch
  n the rush to jumpstart revenues and execute on the marketing plan, too many marketers are losing touch with their marketing strategy.
  Marketing Strategy, Targeting, Websites, Word-of-Mouth
• The ‘What’s Next? Process’ for Developing Your StrategyDan Herman
  The old, customary procedure of strategy development has a pure and sound logic. But the problem is that it's no longer adequate.
  Market Research, Marketing Strategy, Measurement, SWOT
• The CEO as Chief Expectations OfficerElaine Fogel
  When your CEO has high expectations for the organization that include new initiatives and directions during the fiscal year, long after budgets are approved, you are at a crossroads.
  Collaboration, Creativity, Hiring Outside Resources, Management, Marketing Plans, Marketing Strategy
• The Cognitive Load of PowerPoint: Q&A With Richard E. MayerCliff Atkinson
  Many people have opinions about PowerPoint, but few can speak on the topic with the authority of psychology professor Mayer.
  Marketing Strategy, PowerPoint, Writing
• A Case Against Doing Business With KinKimberly McCall
  Families and commerce are a lethal concoction.
  Marketing Inspiration, Marketing Strategy, Small Business
• There’s No Quick Fix in Job HuntingMichael Goodman
  These day, everyone wants instant answers, immediate gratification, and results yesterday. But the quickest path does not always pay off.
  Career Management, Job Search, Marketing Strategy, Targeting
• Ten Secrets to Selling in ChinaLaurel Delaney
  ina is poised to become an economic superpower, profoundly affecting the globally competitive capabilities of small and multinational corporations alike.
  International Marketing, Market Research, Marketing Strategy
• Financial Intelligence for Strategic PlanningJim Lenskold
  Bringing financial intelligence into the intelligence mix offers new insight into the potential value of strategic and tactical alternatives.
  Marketing Plans, Marketing Strategy, Measurement, ROI
• The Marketing Scenario: A Reality Check on Your Marketing StrategyDan Herman
  How will marketing play out in reality? How will your marketing goals materialize?
  Branding, Lead Quality, Market Research, Marketing Strategy, Positioning
• Are Marketers Chasing Rainbows?Michael Perla
  Are marketers chasing rainbows in setting impossible objectives around sustained growth, brand differentiation, persuasive advertising, profit maximization and knowledge management?
  Channel Marketing, Marketing Strategy, Personalization, ROI, Segmentation, Value Propositions
• SWOT Team Spies on the CompetitionHank Stroll, Tamara Halbritter
  What's your single best source for competitive data? Also, read your replies to the previous dilemma: which should come first, branding or sales?
  B2B Marketing, Branding, Marketing Budgets, Marketing Challenges, Marketing Strategy, Sales
• How Should You Test Your Marketing Strategy?Michael Perla
  Sun Tzu lived in northeastern China about 2500 years ago and was considered an expert in military strategy. Many successful leaders (like General Patton and GE's Jack Welch) follow his ...
  Branding, Marketing Strategy, SWOT, Testing, Value Propositions
• Does Your Marketing Strategy Drive up to Echo Point?Sean D'Souza
  Most marketing strategy is misguided. It’s not so much because the strategy’s not good, but because the strategists don’t drive their marketing strategy to Echo Point.
  Branding, Lead Nurturing, Marketing Plans, Marketing Strategy, Sales
• Insanity: Marketing the Same Way Over and Over but Expecting ResultsLinda Kazares
  Consumers buy when they trust in something they perceive enhances their lives and comes from a credible source. Getting their attention long enough to demonstrate this value is key.
  Customer Engagement, Marketing Strategy, Online Marketing, Sales
• Cause Marketing: Taking a Cue From the Private SectorKathy Klotz-Guest
  Are you working for a nonprofit or promoting a social cause? Many of the for-profit rules about marketing strategy apply there, too.
  Economic Crisis, Marketing Strategy, Nonprofits, Positioning
• “Strategies, Missions and Goals…Oh My!”: The Importance of Getting Your Planning Terminology RightBasil Harris
  o you know the difference between a strategy and an objective? Is a mission the same thing as a goal, or a vision? Which, if any of these, can be ...
  Marketing Smarter, Marketing Strategy, Measurement
• 10 Ways To Develop A High Global Business IQLaurel Delaney
  Going global requires a special way of understanding the world and operating in it. It's called "global intelligence."
  International Marketing, Marketing Inspiration, Marketing Strategy
• How To Secure Widespread Adoption of Pretty Much AnythingMichael Perla
  As any marketer knows, a product launch must be a coordinated and diligent effort. You also have to make sure that the offering is widely adopted as quickly as ...
  Collaboration, Marketing Strategy, ROI, Targeting
• Adopt Positioning Strategies -- Not Strategic PositionsMichael Fischler
  What’s your position in the marketplace?” raises a much more important and more difficult question: “Which marketplace?”
  Marketing Strategy, Positioning, Segmentation, Targeting
• Media Forecast for 2003: It’s A Renovator's DreamTom Barnes
  What a big year 2002 turned out to be. Many things happened worldwide that will affect our lives for a long time to come. What's it all mean for our ...
  Marketing Smarter, Marketing Strategy, Recession