Marketing Strategy

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• Content Marketing Trends for 2012: What's in and What's OutPawan Deshpande
  No doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing vs. the number of those who use print, television, and ...
  B2B Marketing, Branding, Channel Marketing, Content Marketing, Digital Theory, Forecasts, Marketing Strategy, SEO
• Integrating Social Media Still Challenges Marketers
  Although most US companies use social networks—66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page—only 16% say their social marketing efforts are fully ...
  Marketing Strategy, Research Summaries, Social Media, Social Networking
• Why Marketing Needs Objectives... Not Just GoalsBrett Johnson
  Many companies have the same overarching goals: increase sales, decrease costs, and reduce churn. But why don't they all succeed? It all boils down to mindfully setting objectives and implementing ...
  Collaboration, Marketing Plans, Marketing Smarter, Marketing Strategy
• Case Study: Why Targeting by Level of Engagement WorksBecca Wright
  The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, ...
  Case Studies, Creativity, Customer Engagement, Marketing Strategy, Targeting
• IT, Marketing More Critical to Business Strategy in 2012
  Despite continued business volatility, global executives plan to increase corporate spending cautiously in 2012—particularly the areas of IT (information technology) and marketing—according to a survey conducted by Doremus and the ...
  Marketing Budgets, Marketing Strategy, Research Summaries
• Managing Chaos: The Marketing ApproachJohn Thomson
  Nowadays, the marketer's world is chaotic and cluttered. Effectively meeting a myriad of demands can seem impossible. That's why connected marketing solutions are critical to success in today's marketing landscape.
  Brand Positioning, Collaboration, Email Marketing, Marketing Smarter, Marketing Strategy, Social Media
• How Retailers and Brands Are Using Mobile to Win at Shelf... and Beyond [Slide Show]Rick Gardinier
  This holiday season, leading brands are capitalizing on the mobile boom. Is your brand following suit? If your brand hasn't quite cracked the mobile code yet, learn four quick points ...
  Advertising, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing
• Six Steps for Rebuilding Your Brand After a CrisisLarry Berg
  It's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take—before and ...
  Brand Equity, Customer Relationships, Digital Marketing, Marketing Strategy, Personalization
• Why Predictive Modeling Is Hot... and Five Things You Should Know to Do It WellChris Diener, Patricia Kidd
  If you want to better predict the relationship between marketing inputs and customer behavior, predictive modeling may be your answer. Here are five essential tips to consider before you get ...
  Marketing Smarter, Marketing Strategy, Measurement, ROI
• A Bold B2B Sales Strategy That Just Might Get Results
  In an article at Sales 2.0, Jill Konrath answers the question all B2B sales people ask themselves when heading out to meet with prospects: "What will make them say, Yes, ...
  B2B Marketing, Marketing Strategy, Sales
• The Evolution of Marketing Agencies and ConsultanciesPaul Roetzer
  The marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping up? Learn 10 key considerations for transforming your organization.
  Chief Marketing Officer, Collaboration, Digital Marketing, Management, Marketing Strategy, Mobile Marketing
• What to Do When E-Books and Round-Up Posts Just Won't Cut ItDanny Iny
  How effective can a strategy be if all of your competitors are using it, too? To stand out, step outside the realm of e-books and round-up posts, and apply these ...
  Blogging, Content, Customer Engagement, Marketing Strategy
• Are You 'Messaging It Great'?: Five Lessons From Malcolm Gladwell and Morton Grodzins (Who?)Tim Riesterer
  How did an author make millions writing about a stuffy academic concept someone else discovered? He messaged it great. Here are five key lessons on messaging your ideas, offerings, and ...
  Brand Positioning, Creativity, Customer Engagement, Marketing Strategy
• Four Tips for Mobile Email Design
  "Designing emails that look great no matter where they're read can be quite the challenge," writes Justine Jordan at the Litmus blog. "As more people read email on mobile devices, ...
  Email Marketing, Marketing Strategy, Marketing Tips, Mobile Marketing
• Challenge the Status Quo! Take on a Dominant Market Player [Slide Show]Louis Rix
  We all learned on the playground in elementary school that it's never a good idea to take on the big kid. But maybe you should! Learn five ways to effectively ...
  Branding, Customer Loyalty, Marketing Smarter, Marketing Strategy, PPC Campaigns, Small Business
• Nine Essential Skills for Any Public Relations ProfessionalFord Kanzler, H. Buford Barr
  If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and ...
  Marketing Smarter, Marketing Strategy, Marketing Tips, Public Relations, Videos, Writing
• The Evolution of B2B Marketing: Why Generating Leads Isn't Enough AnymoreMichelle Boockoff-Bajdek
  Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people ...
  B2B Marketing, Collaboration, Content Marketing, Customer Behavior, Email Lists, Inbound Marketing, Lead Generation, Marketing Strategy
• Five Marketing Trends That Only a CMO Contemplating Career Suicide Would IgnoreTom Shapiro
  Marketing is changing and evolving at a rapid pace. Are you keeping up? Here are five major changes taking shape in 2012 that CMOs can't afford to ignore.
  Chief Marketing Officer, Customer Engagement, Digital Marketing, Digital Theory, Marketing Strategy, Social Media
• Tradeshow and Event Marketing Lessons From Facebook [Slide Show]Kristin Veach
  Facebook recently hosted its annual f8 conference to make announcements about the social network. But the event provided four invaluable tradeshow and event marketing lessons for forward-thinking marketers.
  Facebook, Marketing Strategy, Marketing Tips, Public Relations, Social Business, Social Media, Tradeshows/Events, Videos
• Social Media Is Only Part of the AnswerDonna Bletzinger
  The best way to embark on a social media marketing strategy is to prepare in advance. To ensure success and maximize results, learn six questions you'll need to tackle before ...
  Brand Equity, E-Commerce, Marketing Smarter, Marketing Strategy, Social Media, Websites