Marketing Strategy

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• Do You Have Marketing Myopia?Michael Fischler
  It’s been 42 years since Theodore Levitt first introduced the term Marketing Myopia, and our marketing eyesight has not improved much. Even today, most companies don't market their product correctly. ...
  Marketing Strategy, Positioning, Print Collateral, Product Marketing
• Marketing in Troubled Times (Part 2)Guy Smith
  In the first half of this two-part series, the author examined what has changed in the realm of technology spending, and studied factors that motivate different companies to buy during ...
  Economic Crisis, Marketing Strategy, Segmentation, Targeting
• What Do Customers Really Buy?Allen Weiss
  But what are they, and can you tell when you have identified a customer benefit?
  Collaboration, Customer Behavior, Marketing Strategy, Product Marketing, Testing
• That's (not) EntertainmentAllen Weiss
  Sites like pop.com and others are showing Hollywood's moves onto the Internet. But the Internet has a long way to go as a Hollywood entertainment medium.
  Marketing Inspiration, Marketing Strategy
• A Letter about the Fallacies and Failures of Start-UpsAllen Weiss
  We get letters from thoughtful readers. Here is one that continues our previous article on the problems with start-up companies
  Marketing Smarter, Marketing Strategy