Marketing Strategy

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• The Disconnect Between B2B Tech Buyers and VendorsAyaz Nanji
  B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius.
  B2B Marketing, Customer Behavior, Marketing Strategy, Research Summaries, Sales, Technology
• Contest Marketing: A Powerful Form of Content MarketingBarry Feldman
  See why contests are so effective for marketing, and follow these eight steps to create a contest that will help you generate leads, collect valuable data, and give your customers ...
  Content, Customer-Centric, Customer Engagement, Customer Loyalty, Marketing Strategy, Marketing Tips
• Follow the Influencer to Follow the Money [Infographic]Laura Forer
  Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.
  Influencer Marketing, Instagram, Marketing Strategy
• Kiss Your A/B-Testing Goodbye... Sort OfDavid Schroeder
  A/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization.
  AI, Landing Pages, Marketing Smarter, Marketing Strategy, Testing
• Spring Cleaning for Digital Marketers: Four Things You Should Do Now [Infographic]Laura Forer
  It's easy to get in a rut with your digital marketing program, so use spring cleaning as an excuse to re-evaluate your efforts and make sure you're doing all you ...
  Attribution Modeling, Big Data, Data, Marketing Strategy, Mobile Marketing, Social Media
• The Six Biggest Challenges Facing Social Media MarketersAyaz Nanji
  Marketers say not having enough staff and financial resources is the top challenge they face in executing well on social media, according to recent research from The Manifest.
  Digital Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Social Media, Social Networking
• Purchasing Buyer-Intent Data: A Marketer's PrimerKen Gaebler
  If you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent data can do for your lead generation efforts, putting you ...
  Behavioral Marketing, Customer Behavior, Lead Generation, Marketing Smarter, Marketing Strategy, Sales, Technology
• Are You Ready for GDPR? [Infographic]Laura Forer
  The deadline for GDPR compliance is fast approaching. Are you prepared? This infographic explains the goals of the General Data Protection Regulation and gives companies a road map for becoming ...
  Customer Acquisition, Customer Communications, Data, Lead Generation, Marketing Strategy
• 14 Highly Effective B2B Marketing and Sales Tactics Based on EmotionsBob Oord
  B2B marketers have long assumed that business decisions are based primarily on rational motivations—and that emotion is exclusively B2C territory. But it's become increasingly apparent that emotion plays an important ...
  B2B Marketing, Customer Behavior, Marketing Strategy, Sales
• Online Marketers: The Next Big Trend in MarketingAyaz Nanji
  What do online marketers think the next big trend in marketing will be? To find out, BrightEdge surveyed 500 search, content, and digital marketers in February.
  AI, Marketing Strategy, Personalization, Research Summaries
• Three Tests That Can Save Your Marketing Personalization StrategyLindsay McGettigan
  Personalization is a powerful marketing tool, but with great power comes great responsibility. Misusing personalization can diminish consumers' trust in a brand. Here's how to be transparent and effective.
  Customer Relationships, Marketing Strategy, Personalization
• Three Steps to Effective Customer Content and Lasting Sales-Marketing RelationshipsJules Tompkins
  When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results.
  Content, Content Marketing, Content Strategy, Management, Marketing Challenges, Marketing Smarter, Marketing Strategy, Marketing Tips, Sales, Writing
• How to Promote Loyalty Rewards Programs [Infographic]Laura Forer
  Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas ...
  B2C, Customer Communications, Customer Engagement, Customer Loyalty, Customer Retention, Email, Engagement, Marketing Strategy, Retail Marketing
• The Top Challenges Facing In-House Creative Teams: 2018Ayaz Nanji
  Members of in-house creative teams say the biggest challenge they face is the speed at which they are expected to work, according to recent research from inMotionNow and InSource.
  Creative Briefs, Marketing Strategy, Research Summaries
• Blockchain 101: What Digital Marketers Should KnowMaren Williams
  You've heard the term "Blockchain," and maybe you're familiar with cryptocurrencies and Bitcoin, but what does all that have to do with marketing? Here's what you need to know.
  Customer Experience, Marketing Strategy, Technology
• Are You an Empowered Marketer? Here's How You Can Be.
  Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, and give you the information you need to be more ...
  B2C, Career Management, CRM, Marketing Strategy, Segmentation, Technology
• How B2B Marketers Are Embracing Brand as the Top Driver of GrowthJulia Doheny (Cupman)
  What are B2B marketers' priorities for growth? Branding, followed by innovation and customer satisfaction. The good news? Budgets and optimism are up. The bad news? Challenges still exist.
  Brand Management, Branding, Customer Satisfaction, Marketing Strategy
• The Secret to Account-Based Marketing SuccessJudy Wilks
  ABM does take time and effort, but the results can be extremely rewarding. These five steps (and one bonus tip) will walk you through how to set up your ABM ...
  Lead Generation, Lead Nurturing, Marketing Strategy, Sales
• How Chatbots Can Help Your E-Commerce [Infographic]Laura Forer
  Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy.
  B2B Marketing, B2C, Customer Communications, Customer Engagement, Customer Service, E-Commerce, Marketing Strategy, Technology
• Improve Your Multichannel Marketing Attribution With Machine-Learning
  Businesses spend billions of dollars each year on advertising—but are they spending it well? Marketers need a better way to determine which advertising activities are the true drivers of sales ...
  AI, Attribution Modeling, Marketing Smarter, Marketing Strategy, Technology