Personas

Topics » Articles » Personas

• Using Personas as a Sales-Enablement ToolLaura Patterson
  Think of personas—customer archetypes—as "stand-ins" representing the needs, goals, and personal characteristics of various groups of your customers. They are invaluable for giving salespeople insight into the behaviors, expectations, and motivations ...
  Customer Engagement, Customer Experience, Personas, Sales, Targeting
• How Web Content Can Shorten a Complex SaleDavid Meerman Scott
  Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale with long decision making ...
  Collaboration, Lead Generation, Personas, Sales, Thought Leadership, Web Content, Web Copy, Webinars, White Papers
• Practical (and Cheap) Usability TestingChris Nagele
  Usability testing may not be considered a mandatory stage in the design process, but without it you are releasing the product blindly. Contrary to popular opinion, you don't ...
  Personas, Targeting, Testing, Website Design, Websites
• It's a Woman's World (Wide Web)Bill Morton
  Successful sites don't happen by chance. A compelling online experience geared toward women is developed with care and the understanding that she has to be considered from the very beginning ...
  E-Commerce, Online Marketing, Personalization, Personas, Website Design, Women
• How to Create Reader PersonasGerry McGovern
  You must make very difficult choices if you want your Web site to work. You can't serve everybody. If you try to, you will serve nobody. The first step in ...
  Personas, Website Design, Websites
• 5 Things To Know About UsersJared M. Spool
  "Know Your Users" is the mantra of any good designer. But what should you actually know about your users?
  Customer Experience, Market Research, Personas, Website Design
• When Selling Is Like Splicing GenesGuy Smith
  elling is a more complicated process than many companies understand, requiring communication with many different "species" of buyers. The good news is that you *can* master communication with every genotype ...
  B2B Marketing, High-Tech Marketing, Personas, Print Collateral, Sales, Targeting, Websites
• Getting from Research to Personas: Harnessing the Power of DataKim Goodwin
  The usefulness of personas in defining and designing interactive products has become more widely accepted of late. But there are still many misconceptions about how personas are created, and about ...
  Customer Behavior, Market Research, Personas, Writing
• "Usability" for Better Customer Relationships Noel Franus
  You've heard about usability, and probably hoped your product or web site was usable. Learn what usability is really about, and how to put it into practice.
  Customer-Centric, Customer Relationships, Online Marketing, Personas, Websites