Personas

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• Four Practical Segmentation Tips for B2B MarketersEd King
  Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment.
  CRM, Customer Acquisition, Customer Relationships, Lead Generation, Marketing Automation, Personas, Sales, Segmentation, Targeting
• How to Create a Blog Persona to Make Your Content Consistently RelevantTim Matthews
  To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are five steps for creating and using your blog persona.
  Blogging, Blogging Strategy, Content, Content Strategy, Customer Acquisition, Customer Engagement, Inbound Marketing, Personas
• Three Ways That Personas Take Your Marketing to the Next LevelGary Ostrager
  By delving deeper into your customer base, you can create customer personas that help improve omnichannel marketing content in the following ways.
  Customer Behavior, Marketing Strategy, Personalization, Personas
• B2B Buyer Personas: Top Challenges, Tactics, and UsesAyaz Nanji
  B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent ...
  B2B Marketing, Customer Behavior, Marketing Strategy, Personas, Research Summaries, Survey Data
• Six Ways Sales and Marketing Can Align With Customers and Grow RevenueTrisha Winter
  In B2B organizations, aligning sales and marketing goals with your current customers in mind can make the difference between meeting your quarterly goals and hoping next quarter will be better.
  Customer Evangelists, Customer Relationships, Customer Retention, Personas, Sales, Social Media
• What Marketing Can Learn From User ExperienceSezgin Hergul
  Marketing vs. User Experience. It doesn't have to be a hostile relationship. By using the principles and experiences of one field, you can improve the quality of the other. To ...
  Customer Experience, Customer Insight, Customer Relationships, Personas, Testing, Website Design
• Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your PipelineDamon Waldron
  Sales and Marketing misalignment not only saps marketing ROI but also slows pipeline growth, drags down conversion rates, and contributes to slow growth—or even loss—in revenue. But you can fix ...
  Chief Marketing Officer, Lead Generation, Lead Nurturing, Marketing Operations, Marketing Strategy, Personas, Sales
• Harness the Power of Personas for Social Media MarketingKeith Quesenberry
  Personas are not new. What is new is taking personas and applying them to social media. This article provides four approaches to creating personas to increase the relevancy of your ...
  Customer Behavior, Customer Insight, Customer Relationships, Market Research, Marketing Strategy, Personas, Social Media, Social Networking
• How to Create Buyer Personas [Infographic]Verónica Jarski
  Buyer personas give you insight into how to best engage with your various customer types. But before you start creating those personas, take time to do the research.
  Customer Insight, Data, Digital Marketing, Personas, Sales
• Qualitative Data Helps You Build Stronger, More Complete PersonasKyle Henderson
  Use qualitative research during the persona-building process for more accurate, realistic portraits of target customers.
  Customer Behavior, Customer Insight, High-Tech Marketing, Marketing Strategy, Personas
• Four Steps to Getting Started With Social SellingAtri Chatterjee
  Most businesses now look to social media as a tool mainly for creating brand awareness. To do so, though, is to ignore the real power of social media—as a driver ...
  Customer Relationships, Lead Generation, Lead Nurturing, Personas, Sales, Social Media, Social Networking
• Top Five Questions Marketers Should Always Be Asking ThemselvesPreeti Upadhyaya
  With so many projects, deadlines, channels, and metrics to consider, marketers can easily forget the basics. To keep your eye on the prize—your audience—you should always be asking yourself these ...
  Customer Acquisition, Customer Behavior, Customer Communications, Customer Relationships, Engagement, Personas, Positioning, Sales, Writing
• How to Align Your Company's Sales and Marketing Efforts in Eight StepsMatt Close, Maureen Blandford
  By nurturing appreciation for and creating expectations of each function's role, an organization can evolve into an aligned sales and marketing model.
  Collaboration, Customer Acquisition, Customer Insight, Lead Generation, Management, Marketing Planning, Marketing Strategy, Personas, Sales
• How to Close the Gap Between Sales and MarketingDavid Meerman Scott
  Most sales and marketing teams continue to operate out of alignment. They questions each other's skills and commitment to the job. They fight over the quality of the leads. But ...
  Career Management, Collaboration, Content, Content Marketing, Lead Generation, Management, Marketing Strategy, Personas, Sales, Web Content
• The Science of B2B Online Marketing [Infographic]Verónica Jarski
  Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.
  B2B Marketing, Blogging, Content, Content Marketing, Content Strategy, Customer Insight, Email Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Personas, Search Engine Marketing, SEO, Social Media, White Papers, Writing
• Hyper-Personalization? Forget the 'Hyper' and Just Be PersonalJustin Gray
  Hyper-personalization is the latest buzzword—as if it's no longer enough to be personal... you have to add some hyperbole to it. What you really need to do is engage in ...
  Content, Content Marketing, CRM, Customer Behavior, Customer Insight, Customer Relationships, Inbound Marketing, Marketing Automation, Personalization, Personas, Sales
• Stop Focusing on Automation and Take a Look at Content: Seven Steps to Get You StartedPeter Baron
  To reap the proclaimed benefits of marketing automation, marketers have to shift their focus from technology to the creation of personalized, segmented, and customized content matched to customers' needs.
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Personas, Sales
• Understand How Buyers Buy: Marketing With the 'Buying Center' Concept [Infographic]Glenn Gow
  Market segmentation and customer insights are only part of what you need to enter the competitive market. You need to take your marketing to the next level.
  B2B Marketing, Behavioral Marketing, Content Marketing, Customer Acquisition, Customer Insight, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Personas, Positioning, Sales, Value Propositions
• Build a Customer-Centric Marketing Automation StrategyMeghan Keaney Anderson
  The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have ...
  Content, Content Marketing, Customer Acquisition, Customer-Centric, Customer Insight, Customer Relationships, Email, Email Campaigns, Inbound Marketing, Lead Generation, Marketing Automation, Marketing Strategy, Mobile Marketing, Personas, Sales, Social Media
• Turbocharge Your Content Marketing MachineAlastair Kane
  Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Insight, Inbound Marketing, Marketing Strategy, Personas, Web Content, Writing