Pricing

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• SWOT Team: How Do You Know When It's Time to Grow?Hank Stroll, Yvonne Bailey
  his week: How do you know when its time to grow your business? Also, read your answers to: What's the best approach to returning pricing to market levels without losing ...
  Brand Positioning, Marketing Challenges, Pricing, Product Marketing
• SWOT Team Asks: Can Prices Rebound After Deep Discounts?Hank Stroll, Yvonne Bailey
  What’s your best advice for returning pricing to market levels without alienating our customers? Also this week: How do we decide which launch channels to use?
  Marketing Challenges, Pricing, Product Marketing, Targeting, Word-of-Mouth
• SWOT Team: The Hope, Glory and Folly of CRMHank Stroll, Yvonne Bailey
  ow do you salvage your investment in CRM and realize real improvements in customer relations? Also: When the leadership team disagrees on the best approach to marketing.
  CRM, Customer-Centric, E-Commerce, Marketing Challenges, Online Marketing, Pricing, Product Marketing
• Get A Grip On Global SalesLaurel Delaney
  Tough times call for bold decisions. You slash prices to get a grip on global sales, yes? Actually...no.
  Customer Relationships, International Marketing, Marketing Tips, Pricing, Recession, Sales
• How to Set a PriceDana Blankenhorn
  Once you have a product or service, you have to set a price for it. This may be the most misunderstood exercise in all of marketing. Lucky for you, Dana ...
  Measurement, Pricing, Product Marketing
• Turning Occasional Buyers Into Loyal CustomersDavid Frey
  Is a membership program a good fit for your company? Here's a “yes” or “no” membership qualification to see if a program is right for you.
  Brand Loyalty, Customer Behavior, Customer Retention, Pricing, Targeting
• Ten IT Sales Myths Paul DiModica
  It's hard enough to sell in this economy, isn't it? That's especially true when you need to battle age-old IT sales myths.
  Lead Generation, Pricing, Sales
• 10 Deadly Sins To Global Sales Failure Laurel Delaney
  There's no salvation, so make sure you don't get caught making these stupid mistakes.
  Collaboration, Customer Service, International Marketing, Pricing, Product Marketing, Sales, Targeting
• Don't Duplicate ... Differentiate! Michael Fortin
  Avoid the trap of trying to be all things to all people? While you're at it, beware of focusing only on price.
  Benchmarking, Lead Generation, Online Marketing, Positioning, Pricing, Sales, Targeting, Websites
• Learning from NapsterAllen Weiss
  We first published this back in March of 2000. As we wait for a definitive ruling on Napster by the U.S. District Court, here's a second look at the inevitable ...
  Customer Engagement, Pricing
• Marketing Overview
  Here is the process of proper marketing in three steps
  Marketing Analytics, Pricing, Segmentation, Targeting
• Build a Better Tree House for Your Stuff!
  The cool thing about a cyberspace tree house is that you get to grow the tree! Design? Crucial. Blueprints? Awesome. You've got to plan it all out. What do ...
  Customer Engagement, E-Commerce, Positioning, Pricing, Sales, Targeting
• Of Hype and Honesty on the WebAllen Weiss
  With Stephen King’s entrance into direct marketing and publishing of his new novel "The Plant" last week, we are witnessing another attempt to rip the fabric of traditional business using ...
  Creativity, Direct Marketing, Pricing, Websites
• Will Pricing Innovations on the Web Survive?Allen Weiss
  Iderive.com has a new pricing model for the web. Will it survive? In fact, will any of the new pricing models, like that of Priceline.com, survive?
  Advertising, E-Commerce, Pricing, Targeting
• New Marketing Models: Easy in Theory, Difficult in PracticeAllen Weiss
  Visionaries and gurus told us the Internet would change marketing as we know it. Regis McKenna is now forecasting the end of brands. Is the world coming to ...
  B2B Marketing, Brand Loyalty, Branding, Channel Marketing, Online Marketing, Pricing