Pricing

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• Starbucks at the Crossroads: Disruption JunctionPaul Paetz
  Most marketers have heard by now of the kerfuffle about an internal memo, leaked through a popular Starbucks fan blogsite, penned by Starbucks Chairman Howard Schultz. The blogosphere is abuzz ...
  Creativity, Customer Experience, Pricing, Social Media, Word-of-Mouth
• Marketing Challenge: Gross Sales vs. Gross ProfitHank Stroll
  This week: Do you compensate a sales team on gross sales or gross profit for services? See if you agree with our experts. Coming up: Hate meetings? How can you make ...
  Customer Retention, Pricing, Sales
• Three Sales Leadership Challenges That Prevent Sales Force SuccessJeff Thull
  Creativity, Management, Pricing, Sales
• Pursuit Of The AuthenticPaul Barsch
  A Jackson Pollock painting is auctioned and sold in November 2006 for $140m. Michael Graves' teakettle 9093 sells briskly for $145, while its limited edition predecessor sells for $25,000. Al ...
  Content, Pricing
• Three Sales Leadership Challenges That Prevent Sales Force SuccessJeff Thull
  There are many challenges in leading a winning sales team, but research has identified 3 key challenges that sales managers most commonly face. How are you currently approaching these situations? ...
  Collaboration, Management, Pricing, Sales
• Bad Things Happen to Brands When Companies Run out of IdeasTom Asacker
  Make no mistake about it: When companies run out of ideas, bad things happen to brands. Instead of differentiating their offerings with meaningful value-added features, like healthier and more flavorful ...
  Branding, Customer Experience, Pricing
• Quality, Service, Price: Meaningless Claims That Can Drive Customers AwayChristine Pilch
  If people pay attention to what interests them and ignore everything else, how can you break through the clutter with a message that people care about? All you have to do ...
  Ad Copy, Advertising, Positioning, Pricing
• High Tech Marketing/Business Model Boot Camp: Blue Plate Special, a la Carte, or All You Can Eat (Part 5)Nilofer Merchant
  Do you remember a time when most restaurant meals were the sit down, full-service, dessert-included variety? Even if all you wanted was a cup of soup or a simple salad, ...
  High-Tech Marketing, Marketing Smarter, Pricing
• How to Determine the Best Price for Your Product or ServiceNick Usborne
  Keywords, Marketing Analytics, Measurement, Pricing, Testing
• How to Determine the Best Price for Your Product or ServiceNick Usborne
  When you're setting the price for physical goods, particularly commodity goods, you may not have a great deal of flexibility. But if you are selling something less tangible—like a service, a ...
  Marketing Smarter, Pricing, Testing
• Maximizing Profitability: How Marketers Make an ImpactBarbara Bix
  Every company aims to maximize profit. Yet, in the frenzy of everyday work, it is not uncommon for "urgent" issues to supplant "important" ones, thereby shifting the focus of marketing ...
  Marketing Strategy, Measurement, Pricing, Segmentation, Targeting
• Functionally Illiterate Consumers: A Surprising, Sizable, and Neglected Market SegmentMadhubalan Viswanathan, Jose Antonio Rosa, James Edwin Harris
  Over 20% of the US population consists of functionally illiterate consumers, yet we know very little about their thinking and behavior. Why should marketers pay attention to a segment that may ...
  Marketing Tips, Pricing, Segmentation
• The Demise of the 4 Ps Has Been Greatly ExaggeratedPaul Barsch
  A recent book by a popular CRM expert declared the era of the 4 Ps effectively over. The author argues that product, promotion, price and place are no longer key ...
  Creativity, Customer Experience, Marketing Strategy, Positioning, Pricing
• Six Strategies to Get Paid What You're WorthMike McLaughlin
  Clients and consultants alike usually dread fee discussions. Here are six strategies to help you preserve your profit margins and your client relationships as you work through pricing discussions.
  Collaboration, Marketing Tips, Pricing, Services Marketing
• SWOT Team: Looking Under the Newsletter's HoodHank Stroll
  This week: What approaches or steps do newsletter publishers need to follow to ensure the newsletter makes it all the way to recipients' inboxes? Join the conversation! Also this week, read ...
  Channel Marketing, Direct Marketing, Marketing Challenges, Newsletters, Pricing
• How to Avoid New-Product Pricing TrapsJohn Hogan
  Most companies are missing a significant opportunity to maximize revenue and profits due to dysfunctional pricing strategies.
  Pricing, Product Marketing, Recession
• SWOT Team: Standing out From the CrowdHank Stroll
  How does a writer develop a niche and stand out from the competition? Also this week, read your answers to last week's dilemma: How do we get paid what we ...
  Marketing Challenges, Pricing, Services Marketing
• The Economics of PremiumsLee Marc Stein
  The use of giveaways has increased significantly over the past two years. This trend flies in the face of the movement to cut marketing costs. So what gives?
  Direct Marketing, Pricing, Testing
• SWOT Team: Positioning Products for Multiple MarketsHank Stroll, Yvonne Bailey
  This issue’s dilemma asks, Can a company successfully position a product for launch in several markets simultaneously? Also this week: Sometimes, you need to cut your losses and move on.
  Customer Retention, Marketing Challenges, Pricing, Product Marketing, Surveys
• The Business Model IS the BrandRay Podder
  What do recent emerging trends mean for the next generation of business models? For one, it means full disclosure of business practices.
  Branding, Online Marketing, Pricing