Pricing

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• Build Customer Loyalty With Rewards and Other Tactics That MotivateSha Fakiri
  The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new ...
  B2C, Brand Loyalty, Brand Management, Customer Loyalty, Customer Relationships, Demand Generation, E-Commerce, Gamification, Local Marketing, Millennials, Mobile Marketing, Pricing, Recession, Retail Marketing, Social Media
• The Most Important Element for Increasing Leads and SalesTom Pick
  The "consumerization" of B2B marketing is about reducing friction at all customer touchpoints. B2B vendors need to learn from friction-reducing techniques of consumer goods firms and retailers.
  B2B Marketing, Customer Acquisition, Customer Experience, Customer Relationships, Customer Service, Lead Generation, Pricing, Sales, Websites
• Seven Ways to Go Beyond Black Friday If You're a Small BusinessJoe Manna
  Small businesses can't go toe to toe against large retailers on Black Friday. It's just not a fair fight... But small businesses can still capitalize on Black Friday in ways ...
  B2C, Customer Engagement, Customer Relationships, Email, Marketing Tips, Pricing, Retail Marketing, SEO, Social Media
• How to Create Your Hourly Rate for Digital Marketing ServicesRob Eleveld
  The good news is that you don't need an MBA and you needn't have taken an accounting class to figure out the basics of your cost structure and an associated ...
  Career Management, Customer Acquisition, Digital Marketing, Management, Marketing Operations, Pricing, Sales, Services Marketing, Testimonials
• Reducing Your Rates: How Low Should You Go?Kate Toon
  You send a great proposal, but now the client says your costs are too high. Should you reduce your rates to win the job, or should you stick to your ...
  Brand Positioning, Career Management, Copywriting, Customer Acquisition, Customer Behavior, Customer Relationships, Marketing Smarter, Pricing, Services Marketing, Writing
• How Much Bloggers Charge to Publish Sponsored ContentAyaz Nanji
  Fully two-thirds (67%) of bloggers say paid sponsored/branded content is their most profitable revenue generator, according to a recent report from Zig Marketing. Moreover, though 90% of bloggers say they ...
  Blogging, Blogging Strategy, Content, Content Marketing, Pricing, Research Summaries, Web Content
• Three Counterintuitive Ideas for Making Your Growth Strategies WorkTim Riesterer
  Companies looking for more profitable growth often turn to three common strategies. But each has a major flaw that causes leaks in precious margin. Here are counterintuitive ideas to make ...
  Customer Acquisition, Customer Relationships, Pricing, Sales
• 62% of Shoppers Use a Mobile Device in Stores to Check PricesAyaz Nanji
  The majority of shoppers (62%) use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL.
  Digital Marketing, E-Commerce, Mobile Marketing, Pricing, Research Summaries, Social Media
• Consumer Price Sensitivity and Deal Seeking Up in 2013Ayaz Nanji
  Nearly 3 in 4 shoppers (74%) are more sensitive to price in 2013 compared with 2012, according to a recent survey of US consumers by Parago.
  Customer Behavior, Pricing, Research Summaries
• Three Steps for Stopping Checkout AbandonmentJames Duval
  Any e-commerce site owner knows the frustration resulting from the abandonment of a full shopping basket. But the most likely causes of a high rate of abandonment are few, and ...
  Customer Behavior, Customer Experience, Customer Retention, E-Commerce, Location-Based Marketing, Pricing, Website Design, Websites
• The 7 Ps of Customer Retention MarketingKarl Wirth
  We often think of marketing as a way to acquire customers. But, today, business is more relationship-based and therefore just as focused on retaining customers. So how do the 7 ...
  Brand Positioning, Customer Relationships, Customer Retention, Marketing Strategy, Positioning, Pricing, Promotions, Value Propositions
• What's Showrooming? (And Six Ways You Can Combat It)Michael Stevens
  Armed with smartphones, shoppers are going to brick-and-mortar stores to evaluate products—then, often while still in the store, buying them online to get deals. That's "showrooming." Here's what you can ...
  Customer Behavior, Customer Loyalty, Pricing, Promotions, Sales
• Why Being Human Matters in MarketingEmily Eldridge
  Instinct tells us that "humanizing" a brand—connecting it in the consumer's mind with a distinctive personality or an engaging personal narrative—is a good idea. But we don't have to rely ...
  Customer Behavior, Customer Relationships, Nonprofits, Pricing, Research, Social Media, Value Propositions
• Let's Make a Deal on Daily DealsBertrand Van Overschelde
  The popularity of daily deals shows no signs of abating. But how can you ensure your deals effectively appeal to subscribers? Learn examples of daily deals strategies that work wonders—and ...
  Customer Behavior, Email Marketing, Local Marketing, Pricing, Promotions
• The Importance of 'Free'
  When Kantar Media asked over 2,500 people what encouraged them to purchase more products online, the top two responses had something in common: the word "free." "More than three out ...
  Customer Behavior, Customer Relationships, E-Commerce, Pricing
• Why Consistent Pricing Is Important (Especially During a Recession)Guest Blogger
  MarketingProfs guest blogger Kalen Smith discusses three good reasons why it is important to have consistent pricing, especially during a recession.
  Content, Pricing
• Just What Do Marketers Do, Anyway?Barbara Bix, Olga Taylor
  Product value isn't defined by quality or price; it relies on marketing and customer insight. Without them, a $1,000-a-minute violinist is a $32-a-day subway performer. Learn to find your $1,000-a-minute ...
  Marketing Strategy, Pricing, Promotions, Sales, Value Propositions
• Five Reasons Your Advertising Shouldn't Lead With Price
  Especially in this economy, small businesses are tripping over themselves to tell customers about their low, low prices. But in an article at MarketingProfs, Dan Hill argues strenuously against price-leading ...
  Advertising, Marketing Tips, Pricing, Small Business
• Seven Reasons Why Leading With Price Will Kill Your Advertising, Your Branded Offers—and Your CompanyDan Hill
  Leading with price in your messaging suggests your brand has nothing else to say or show for itself. And that's not good for a host of reasons.
  Ad Copy, Advertising, Brand Equity, Brand Loyalty, Customer Behavior, Pricing
• Retailers Duking it Out for the Holiday Toy BizTed Mininni
  MarketingProfs blogger Ted Mininni discusses the fierce competition between toy retailers during this holiday season.
  Content, Pricing