Pricing

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• How to Price a Marketing Proposal: Four Proven ApproachesRuben Gamez
  Pricing can be one of the most sensitive parts of a marketing proposal, but these four tips can help your prospects focus on the value of your services rather than ...
  Career Management, Pricing
• How Consumers Feel About HagglingAyaz Nanji
  There are big differences in how people from different nations feel about haggling over prices, according to recent research from Picodi.
  Customer Behavior, Pricing, Research Summaries
• 10 Benefits of a Loyalty Rewards Program [Infographic]Laura Forer
  Loyalty rewards programs can give you a great ROI, but first you have to know what your goals are and how to measure them. Check out this infographic for tips ...
  B2C, Customer Acquisition, Customer Loyalty, Customer Relationships, Pricing, Promotions, User-Generated Content
• Why People Abandon Online Shopping Carts and What to Do About It [Infographic]Laura Forer
  If you could convince even a small portion of cart abandoners to buy, you'd be the marketing team hero! Get your cape ready because here's an infographic with pointers to ...
  B2C, Behavioral Marketing, Customer Behavior, E-Commerce, Pricing, Retail Marketing
• Ad Agencies Should Stop Charging Clients Up Front: Three Lessons From Jerry MaguireCarey Dodd
  Perhaps it's time marketing and advertising agencies re-evaluated their mission statements and standard operating procedures. Here are three still-relevant catchphrases from Jerry Maguire that agencies can learn from.
  Advertising, Hiring Outside Resources, Marketing Strategy, Metrics, Pricing
• Five Effective Neuromarketing Principles That Boost Marketing EffortsLaurynas Skupas
  Neuroscience can give marketers deep insight into what works and what doesn't in persuading customers to buy a product or service. These five neuromarketing principles will boost your marketing efforts.
  Behavioral Marketing, Customer Behavior, Customer Experience, Marketing Strategy, Pricing, Retail Marketing, Sales
• Eight Subscription Models and Five Best-Practices for Your OfferingsVictoria DeRosa
  Customers buy on convenience—because they want to make their job or their life easier. Automatic renewals are as easy as it gets. And from a business standpoint, it guarantees repeat ...
  Customer Behavior, Customer Loyalty, Customer Satisfaction, Marketing Strategy, Pricing, Segmentation
• Five Ways to Compete Against Low-Price CompetitorsLaura Patterson
  All of us face a low-cost or low-price competitor at one time or another. The solution isn't to lower your prices and engage in a price war; that just means ...
  Brand Management, Brand Positioning, Marketing Strategy, Positioning, Pricing, Product Management
• The Five Factors of Value That Drive B2B Sales and Protect Margins (Article 3 of 4)Mark Eardley
  Here's straightforward guidance on how to identify what your customers value, understand how value motivates B2B buying, break through the price barrier, and use value (i.e., create it) to justify ...
  B2B Marketing, Customer Behavior, Marketing Strategy, Positioning, Pricing, Sales, Value Propositions
• How to Increase Conversion Rate With Up-Selling, Cross-Selling, and Down-Selling MethodsShane Barker
  Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business.
  B2C, Customer Acquisition, Customer Behavior, E-Commerce, Online Marketing, Pricing, Promotions, Retail Marketing
• Is Commoditization an Issue for You? Here's What You Can Do About ItRick Steinbrenner
  Marketplace competitors can easily make your products or services a commodity so that everything comes down to price. How do you know whether you're being commoditized? And how can you ...
  Marketing Strategy, Positioning, Pricing, Sales, Value Propositions
• Seven Tips to Optimally Organize Your Pricing Page for ConversionsDimitar Stojanov
  You'll learn how to optimally display products or services on your pricing page, get your customers to choose the product you suggest, and use incentives and bonuses to increase conversion.
  Customer Behavior, E-Commerce, Landing Pages, Pricing, Product Marketing, Retail Marketing, Services Marketing, Testimonials, Website Design, Websites, Writing
• Smart Pricing Strategies for Generating Higher Conversions (Part 2 of 2)Rohan Ayyar
  Pricing is more than cost plus margin or lowering your prices just a tad below competitors'. Think like a buyer to zero in on profitable pricing strategies tailor-made for you, ...
  Advertising, B2C, Customer Behavior, E-Commerce, Pricing, Retail Marketing
• Smart Pricing Strategies for Generating Higher Conversions (Part 1 of 2)Rohan Ayyar
  Technology has changed consumer behavior, in turn forcing marketers to consider newer takes on traditional pricing models. You now have to dig deeper into buyers' thought process to understand what ...
  Advertising, B2C, Customer Behavior, E-Commerce, Pricing, Retail Marketing
• How Consumers Find and Use Mobile AppsAyaz Nanji
  Most consumers first hear about mobile apps from friends and family, according to a recent report from Google and Ipsos.
  Customer Behavior, Mobile Marketing, Pricing, Research Summaries, Smartphones, Survey Data
• Dramatically Increase Conversions Using the Scarcity PrincipleJosh Brown
  The impulse to acquire what is scarce is wired deep into the oldest part of our brain, alongside our other survival instincts. Here are four ideas for how to ...
  Customer Acquisition, Customer Behavior, E-Commerce, Pricing, Retail Marketing, Webinars, Websites
• Are Consumers Willing to Pay for Content From Online Publishers?Ayaz Nanji
  Some 40% of US consumers say they currently pay for news, fashion, sports, or business digital content, even though 70% say they access those categories of content online regularly, according ...
  Content, Customer Behavior, Pricing, Research Summaries, Survey Data
• Does Amazon Usually Have the Lowest Price Online?Ayaz Nanji
  Among online retailers, Amazon.com consistently offers the lowest prices on products in various key consumer categories, according to a recent report from L2.
  E-Commerce, Pricing, Research Summaries, Retail Marketing
• Which Marketing Offers Motivate Travelers?Ayaz Nanji
  Asked what would make them book a vacation more quickly, 42% of travelers surveyed say they would do so for a best-price guarantee and 23% say they would do so ...
  Customer Behavior, Pricing, Research Summaries, Survey Data
• Are Online Product Prices Lower Than In-Store Prices?Ayaz Nanji
  Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions.
  Pricing, Research Summaries, Retail Marketing